Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
You could use both Fueled for accurate data, and Upstack Data for reporting
Feature | Upstack Data | Fueled | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Upstack Data offers a comprehensive solution with features like marketing reporting and a proprietary attribution model, which can enhance data accuracy and decision-making. Its fully automatic, no-code setup simplifies integration, while the 30-day free trial allows for risk-free evaluation. The focus on centralizing analytics helps eliminate data silos.
In comparison, Fueled emphasizes compatibility with multiple platforms beyond Shopify, making it versatile for diverse eCommerce environments. Its no-code setup is tailored for Shopify Hydrogen, appealing to developers.
Littledata shares several features with Upstack, including a 30-day free trial and a public statement of privacy compliance. It also offers automatic tracking of checkout extensibility, which can be beneficial for eCommerce optimization.
Overall, Upstack Data stands out for its marketing reporting and proprietary attribution, while Fueled excels in multi-platform support, and Littledata focuses on checkout tracking.
Store size | Upstack Data | Fueled | Littledata |
---|---|---|---|
50 orders / month | $299 | $189 | $39 |
500 orders / month | $299 | $349 | $149 |
5,000 orders / month | $599 | $879 | $349 |
20,000 orders / month | $999 | $2000 | $799 |
For 50 orders per month, Upstack Data is 57% more expensive than Fueled and 666% more than Littledata. For 500 orders, Upstack Data and Fueled are equal, while Littledata is 50% cheaper than both. At 5000 orders, Upstack Data is 32% cheaper than Fueled and 71% more than Littledata. For 20000 orders, Upstack Data is 50% cheaper than Fueled and 25% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Upstack Data | Fueled | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
✔️ | |||
Attentive | ✔️ |
Upstack Data focuses on integrating with advertising platforms like Meta Ads, TikTok, and Klaviyo, emphasizing direct marketing and customer engagement. Fueled offers a broader analytics approach with Google Analytics and Segment, alongside Meta and Google Ads, focusing on data aggregation and insights. Littledata provides a comprehensive suite, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, catering to both marketing and analytics needs, allowing for extensive tracking across various channels. The main difference lies in their focus areas: Upstack Data on marketing, Fueled on analytics, and Littledata on a balanced approach.
Feature | Upstack Data | Fueled | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Upstack Data | Fueled | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |