Upstack Data vs Fueled

Is Upstack Data or Fueled a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


You could use both Fueled for accurate data, and Upstack Data for reporting

Upstack Data vs Fueled comparison

FeatureUpstack DataFueledLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Fully automatic, no code setup✔️minus✔️
No-code setup for Shopify Hydrogenminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout extensibilityminusminus✔️

Upstack Data offers a comprehensive solution with features like marketing reporting and a proprietary attribution model, which can enhance data accuracy and decision-making. Its fully automatic, no-code setup simplifies integration, while the 30-day free trial allows for risk-free evaluation. The focus on centralizing analytics helps eliminate data silos.

In comparison, Fueled emphasizes compatibility with multiple platforms beyond Shopify, making it versatile for diverse eCommerce environments. Its no-code setup is tailored for Shopify Hydrogen, appealing to developers.

Littledata shares several features with Upstack, including a 30-day free trial and a public statement of privacy compliance. It also offers automatic tracking of checkout extensibility, which can be beneficial for eCommerce optimization.

Overall, Upstack Data stands out for its marketing reporting and proprietary attribution, while Fueled excels in multi-platform support, and Littledata focuses on checkout tracking.

Cost comparison

Upstack Data vs Fueled's monthly subscription cost

Store sizeUpstack DataFueledLittledata
50 orders / month$299$189$39
500 orders / month$299$349$149
5,000 orders / month$599$879$349
20,000 orders / month$999$2000$799

For 50 orders per month, Upstack Data is 57% more expensive than Fueled and 666% more than Littledata. For 500 orders, Upstack Data and Fueled are equal, while Littledata is 50% cheaper than both. At 5000 orders, Upstack Data is 32% cheaper than Fueled and 71% more than Littledata. For 20000 orders, Upstack Data is 50% cheaper than Fueled and 25% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationUpstack DataFueledLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
Segmentminus✔️✔️
Pinterestminusminus✔️
Attentiveminusminus✔️

Upstack Data focuses on integrating with advertising platforms like Meta Ads, TikTok, and Klaviyo, emphasizing direct marketing and customer engagement. Fueled offers a broader analytics approach with Google Analytics and Segment, alongside Meta and Google Ads, focusing on data aggregation and insights. Littledata provides a comprehensive suite, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, catering to both marketing and analytics needs, allowing for extensive tracking across various channels. The main difference lies in their focus areas: Upstack Data on marketing, Fueled on analytics, and Littledata on a balanced approach.

Google Ads comparison

Upstack Data vs Fueled's solution for Google Ads

FeatureUpstack DataFueledLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Upstack Data vs Fueled's solution for Meta Ads

FeatureUpstack DataFueledLittledata
Added to Cart trigger
Via Conversions APIminus✔️✔️
Checkout steps
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Fueled
How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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