Upstack Data offers a comprehensive solution with marketing reporting, a proprietary attribution model, and identity resolution, all designed to centralize analytics and enhance decision-making. Its fully automatic, no-code setup simplifies implementation. Fueled focuses on collecting 1st-party data across multiple platforms, but lacks specific marketing reporting and attribution features. Littledata stands out with automatic tracking of checkout steps, alongside its 30-day free trial and similar features to both competitors. This makes Littledata particularly advantageous for eCommerce managers seeking detailed insights into customer journeys and streamlined data collection across various platforms.

For 50 orders per month, Upstack Data is 57% more expensive than Fueled and 666% more than Littledata. For 500 orders, Upstack Data and Fueled are equal, while Littledata is 50% cheaper than both. At 5000 orders, Upstack Data is 32% cheaper than Fueled and 71% more than Littledata. For 20000 orders, Upstack Data is 50% cheaper than Fueled and 25% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Upstack Data focuses on integrating with advertising platforms like Meta Ads, TikTok, and Klaviyo, emphasizing direct marketing and customer engagement. Fueled offers a broader analytics approach with Google Analytics and Segment, alongside Meta and Google Ads, focusing on data aggregation and insights. Littledata provides a comprehensive suite, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, catering to both marketing and analytics needs, allowing for extensive tracking across various channels. The main difference lies in their focus areas: Upstack Data on marketing, Fueled on analytics, and Littledata on a balanced approach.