Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.
You could use both Elevar for accurate data, and Upstack Data for reporting
Feature | Upstack Data | Elevar | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers a comprehensive solution with features like marketing reporting and a proprietary attribution model, which sets it apart from Elevar and Littledata. Its fully automatic, no-code setup simplifies implementation, while the 30-day free trial allows for risk-free evaluation. Upstack's focus on centralizing analytics and sales data enables faster, data-driven decisions, addressing the issue of siloed data.
In comparison, Elevar emphasizes fixing conversion tracking issues and GTM setup but lacks dedicated marketing reporting. Littledata shares several features with Upstack, including a free trial and automatic setup, but focuses more on checkout extensibility rather than comprehensive marketing insights. Overall, Upstack Data provides a more robust analytics and reporting framework, making it ideal for brands seeking deeper insights and streamlined data management.
Store size | Upstack Data | Elevar | Littledata |
---|---|---|---|
50 orders / month | $299 | $200 | $39 |
500 orders / month | $299 | $200 | $149 |
5,000 orders / month | $599 | $450 | $349 |
20,000 orders / month | $999 | $950 | $799 |
For an online store with 50 orders, Upstack Data is 50% more expensive than Elevar and 666% more than Littledata. At 500 orders, Upstack Data and Elevar are equal, while Littledata is 50% cheaper than both. With 5000 orders, Upstack Data is 33% more than Elevar and 71% more than Littledata. At 20000 orders, Upstack Data is 5% more than Elevar and 25% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Upstack Data | Elevar | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, emphasizing streamlined ad performance tracking. Elevar offers a broader range of destinations, including Google Analytics and additional marketing tools like Pinterest, Attentive, and Yotpo, providing a more comprehensive analytics ecosystem. Littledata also supports Google Analytics and major ad platforms but includes Segment for enhanced data management. The main difference lies in Elevar's extensive integration options compared to Upstack Data's focused approach, while Littledata combines analytics with data management capabilities.
Feature | Upstack Data | Elevar | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Unlike Upstack Data, which only emphasizes not adding new emails, Littledata enhances customer identity by utilizing cookies from other marketing channels, providing a more comprehensive view of customer behavior. Compared to Elevar, while both provide GDPR/CCPA opt-out documentation and avoid adding new emails, Littledata's ability to backstitch Klaviyo profiles onto previous customer events allows for richer historical data integration. This results in more effective segmentation and personalized marketing strategies, making Littledata a superior choice for CRM management in Shopify Plus brands.
Feature | Upstack Data | Elevar | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ |
Feature | Upstack Data | Elevar | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |