Upstack Data vs Elevar

Is Upstack Data or Elevar a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.


You could use both Elevar for accurate data, and Upstack Data for reporting

Upstack Data vs Elevar comparison

FeatureUpstack DataElevarLittledata
Identity resolution to boost audiences✔️✔️✔️
Public statement of privacy compliance✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️✔️✔️
30 day free trial✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers a comprehensive solution with features like marketing reporting and a proprietary attribution model, which sets it apart from Elevar and Littledata. Its fully automatic, no-code setup simplifies implementation, while the 30-day free trial allows for risk-free evaluation. Upstack's focus on centralizing analytics and sales data enables faster, data-driven decisions, addressing the issue of siloed data.

In comparison, Elevar emphasizes fixing conversion tracking issues and GTM setup but lacks dedicated marketing reporting. Littledata shares several features with Upstack, including a free trial and automatic setup, but focuses more on checkout extensibility rather than comprehensive marketing insights. Overall, Upstack Data provides a more robust analytics and reporting framework, making it ideal for brands seeking deeper insights and streamlined data management.

Cost comparison

Upstack Data vs Elevar's monthly subscription cost

Store sizeUpstack DataElevarLittledata
50 orders / month$299$200$39
500 orders / month$299$200$149
5,000 orders / month$599$450$349
20,000 orders / month$999$950$799

For an online store with 50 orders, Upstack Data is 50% more expensive than Elevar and 666% more than Littledata. At 500 orders, Upstack Data and Elevar are equal, while Littledata is 50% cheaper than both. With 5000 orders, Upstack Data is 33% more than Elevar and 71% more than Littledata. At 20000 orders, Upstack Data is 5% more than Elevar and 25% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationUpstack DataElevarLittledata
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analyticsminus✔️✔️
Pinterestminus✔️✔️
Attentiveminus✔️✔️
Yotpo Email & SMSminus✔️minus
Postscriptminus✔️minus
Segmentminusminus✔️

Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, emphasizing streamlined ad performance tracking. Elevar offers a broader range of destinations, including Google Analytics and additional marketing tools like Pinterest, Attentive, and Yotpo, providing a more comprehensive analytics ecosystem. Littledata also supports Google Analytics and major ad platforms but includes Segment for enhanced data management. The main difference lies in Elevar's extensive integration options compared to Upstack Data's focused approach, while Littledata combines analytics with data management capabilities.

Klaviyo comparison

Upstack Data vs Elevar's solution for Klaviyo

FeatureUpstack DataElevarLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminus✔️✔️
Tracked client-side✔️minusminus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's serversminus✔️✔️
Enriched product info (e.g. category)minus✔️✔️
Backwards compatible with Klaviyo templatesminus✔️✔️
Unreliable tracking of button clicks✔️minusminus
Target the whole contents of the cartminusminus✔️

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Unlike Upstack Data, which only emphasizes not adding new emails, Littledata enhances customer identity by utilizing cookies from other marketing channels, providing a more comprehensive view of customer behavior. Compared to Elevar, while both provide GDPR/CCPA opt-out documentation and avoid adding new emails, Littledata's ability to backstitch Klaviyo profiles onto previous customer events allows for richer historical data integration. This results in more effective segmentation and personalized marketing strategies, making Littledata a superior choice for CRM management in Shopify Plus brands.

Google Ads comparison

Upstack Data vs Elevar's solution for Google Ads

FeatureUpstack DataElevarLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Tracked direct from Shopify's serversminus✔️✔️
New vs Returning customer conversionsminus✔️✔️

Meta Ads comparison

Upstack Data vs Elevar's solution for Meta Ads

FeatureUpstack DataElevarLittledata
Added to Cart trigger
Via Conversions APIminus✔️✔️
Checkout steps
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Elevar
How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure 100% of conversions are tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

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