Triple Whale vs Wunderkind

Is Triple Whale or Wunderkind a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.


You could use both Wunderkind for accurate data, and Triple Whale for reporting

Triple Whale vs Wunderkind comparison

FeatureTriple WhaleWunderkindLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale offers a comprehensive suite of features tailored for Shopify Plus brands, focusing on marketing reporting and a proprietary attribution model, which enhances data-driven decision-making. Its fully automatic, no-code setup simplifies implementation, making it user-friendly for ecommerce managers. The platform excels in managing analytics, merchandising, and forecasting, all in one place.

In contrast, Wunderkind emphasizes performance marketing across various platforms, not limited to Shopify. It leverages AI and data for customer acquisition and retention, but lacks the specific attribution and reporting features of Triple Whale.

Littledata provides a 30-day free trial and emphasizes privacy compliance, along with server-side tracking and automatic checkout tracking. While it shares some features with Triple Whale, such as identity resolution and customer data integration, it may not offer the same depth in marketing reporting and attribution. Overall, Triple Whale stands out for Shopify-specific analytics and ease of use.

Cost comparison

Triple Whale vs Wunderkind's monthly subscription cost

Store sizeTriple WhaleWunderkindLittledata
50 orders / month$299$$39
500 orders / month$549$$149
5,000 orders / month$1469$$349
20,000 orders / month$4028$$799

Supported data destinations

DestinationTriple WhaleWunderkindLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️minus✔️
Google Ads✔️minus✔️
Attentiveminus✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Triple Whale focuses on integrating with platforms like Klaviyo, Meta Ads, and Google Ads to enhance marketing performance through detailed customer insights and ad tracking. Wunderkind, on the other hand, emphasizes Klaviyo and Attentive for personalized messaging and customer engagement. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, and Segment, allowing for comprehensive analytics and multi-channel tracking. The main difference lies in Triple Whale and Wunderkind's focus on specific marketing channels, while Littledata provides a more extensive suite for analytics and tracking across various platforms.

Klaviyo comparison

Triple Whale vs Wunderkind's solution for Klaviyo

FeatureTriple WhaleWunderkindLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked client-sideminus✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata is superior for tracking customers from Shopify to Klaviyo because it uniquely backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions. Unlike Triple Whale, which only offers GDPR/CCPA opt-out documentation and does not add new emails, Littledata ensures compliance while enhancing customer profiles. Additionally, while Wunderkind uses marketing channel cookies to boost identity, Littledata combines this with its backstitching feature, allowing for a richer understanding of customer behavior over time. This holistic approach makes Littledata a more effective solution for CRM management in Shopify Plus brands.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Wunderkind
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News