Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
You could use both Wunderkind for accurate data, and Triple Whale for reporting
Feature | Triple Whale | Wunderkind | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale offers a comprehensive suite of features tailored for Shopify Plus brands, focusing on marketing reporting and a proprietary attribution model, which enhances data-driven decision-making. Its fully automatic, no-code setup simplifies implementation, making it user-friendly for ecommerce managers. The platform excels in managing analytics, merchandising, and forecasting, all in one place.
In contrast, Wunderkind emphasizes performance marketing across various platforms, not limited to Shopify. It leverages AI and data for customer acquisition and retention, but lacks the specific attribution and reporting features of Triple Whale.
Littledata provides a 30-day free trial and emphasizes privacy compliance, along with server-side tracking and automatic checkout tracking. While it shares some features with Triple Whale, such as identity resolution and customer data integration, it may not offer the same depth in marketing reporting and attribution. Overall, Triple Whale stands out for Shopify-specific analytics and ease of use.
Store size | Triple Whale | Wunderkind | Littledata |
---|---|---|---|
50 orders / month | $299 | $ | $39 |
500 orders / month | $549 | $ | $149 |
5,000 orders / month | $1469 | $ | $349 |
20,000 orders / month | $4028 | $ | $799 |
Destination | Triple Whale | Wunderkind | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Triple Whale focuses on integrating with platforms like Klaviyo, Meta Ads, and Google Ads to enhance marketing performance through detailed customer insights and ad tracking. Wunderkind, on the other hand, emphasizes Klaviyo and Attentive for personalized messaging and customer engagement. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, and Segment, allowing for comprehensive analytics and multi-channel tracking. The main difference lies in Triple Whale and Wunderkind's focus on specific marketing channels, while Littledata provides a more extensive suite for analytics and tracking across various platforms.
Feature | Triple Whale | Wunderkind | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo because it uniquely backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions. Unlike Triple Whale, which only offers GDPR/CCPA opt-out documentation and does not add new emails, Littledata ensures compliance while enhancing customer profiles. Additionally, while Wunderkind uses marketing channel cookies to boost identity, Littledata combines this with its backstitching feature, allowing for a richer understanding of customer behavior over time. This holistic approach makes Littledata a more effective solution for CRM management in Shopify Plus brands.