Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Feature | Triple Whale | Retention.com | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale excels in marketing reporting and a proprietary attribution model, offering a comprehensive analytics solution tailored for Shopify Plus brands. Its fully automatic setup simplifies data management. Retention.com focuses on recovering lost shoppers and enhancing Klaviyo revenue, but lacks the extensive reporting features of Triple Whale. Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, providing a more robust solution for data collection and audience boosting compared to both competitors.
Triple Whale | Retention.com | Littledata | |
---|---|---|---|
Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Triple Whale | Retention.com | Littledata |
---|---|---|---|
50 orders / month | $299 | $500 | $39 |
500 orders / month | $549 | $500 | $149 |
5,000 orders / month | $1469 | $2000 | $349 |
20,000 orders / month | $4028 | $5000 | $799 |
For an online store with 50 orders, Triple Whale is 40% cheaper than Retention.com and 87% more expensive than Littledata. At 500 orders, all three services cost the same for Triple Whale and Retention.com, while Littledata is 73% cheaper. With 5,000 orders, Triple Whale is 26% cheaper than Retention.com and 320% more expensive than Littledata. At 20,000 orders, Triple Whale is 19% cheaper than Retention.com and 404% more expensive than Littledata.
Destination | Triple Whale | Retention.com | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Triple Whale focuses on integrating data from Klaviyo, Meta Ads, and Google Ads to provide insights primarily for marketing performance and customer engagement. Retention.com, on the other hand, emphasizes customer retention and email marketing through Klaviyo, leveraging data to enhance customer relationships. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple platforms, enhancing analytics and marketing strategies. The main difference lies in the scope and focus of data integration: Triple Whale and Retention.com are more specialized, while Littledata provides a wider array of tracking options.
Feature | Triple Whale | Retention.com | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Direct from Shopify's servers | ✔️ |
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