Triple Whale vs Retention.com

Is Triple Whale or Retention.com a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Retention.com competitors

What is Retention.com(formerly GetEmails)?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.


Triple Whale vs Retention.com comparison

FeatureTriple WhaleRetention.comLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Founder owned and led✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale excels in marketing reporting and a proprietary attribution model, offering a comprehensive analytics solution tailored for Shopify Plus brands. Its fully automatic setup simplifies data management. Retention.com focuses on recovering lost shoppers and enhancing Klaviyo revenue, but lacks the extensive reporting features of Triple Whale. Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, providing a more robust solution for data collection and audience boosting compared to both competitors.

Reviews comparison

Triple Whale vs Retention.com's customer reviews

Triple WhaleRetention.comLittledata
Example product review"Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Triple Whale vs Retention.com's monthly subscription cost

Store sizeTriple WhaleRetention.comLittledata
50 orders / month$299$500$39
500 orders / month$549$500$149
5,000 orders / month$1469$2000$349
20,000 orders / month$4028$5000$799

For an online store with 50 orders, Triple Whale is 40% cheaper than Retention.com and 87% more expensive than Littledata. At 500 orders, all three services cost the same for Triple Whale and Retention.com, while Littledata is 73% cheaper. With 5,000 orders, Triple Whale is 26% cheaper than Retention.com and 320% more expensive than Littledata. At 20,000 orders, Triple Whale is 19% cheaper than Retention.com and 404% more expensive than Littledata.

Supported data destinations

DestinationTriple WhaleRetention.comLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Triple Whale focuses on integrating data from Klaviyo, Meta Ads, and Google Ads to provide insights primarily for marketing performance and customer engagement. Retention.com, on the other hand, emphasizes customer retention and email marketing through Klaviyo, leveraging data to enhance customer relationships. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple platforms, enhancing analytics and marketing strategies. The main difference lies in the scope and focus of data integration: Triple Whale and Retention.com are more specialized, while Littledata provides a wider array of tracking options.

Klaviyo comparison

Triple Whale vs Retention.com's solution for Klaviyo

FeatureTriple WhaleRetention.comLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Direct from Shopify's serversminusminus✔️

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Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Retention.com
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Can I switch from Retention.com to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Retention.com setup.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Retention.com?

Retention.com(formerly GetEmails) is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.