Triple Whale vs Blotout

Is Triple Whale or Blotout a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Triple Whale vs Blotout comparison

FeatureTriple WhaleBlotoutLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Founder owned and led✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Direct from Shopify's serversminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Natively supports Shopify Marketsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Triple Whale excels in marketing reporting and a proprietary attribution model, offering a fully automatic, no-code setup for analytics and forecasting. Blotout focuses on restoring marketing signals in a post-cookie world, directly accessing Shopify's servers and working with other platforms. Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, providing a comprehensive solution for identity resolution and customer data integration. While Triple Whale emphasizes analytics, and Blotout targets signal restoration, Littledata combines robust features with a trial period, making it a strong contender for ecommerce managers.

Reviews comparison

Triple Whale vs Blotout's customer reviews

Triple WhaleBlotoutLittledata
Example product review"Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Triple Whale vs Blotout's monthly subscription cost

Store sizeTriple WhaleBlotoutLittledata
50 orders / month$259$79$39
500 orders / month$259$400$199
5,000 orders / month$1290$1980$449
20,000 orders / month$3500$5000$1390

For 50 orders, Triple Whale is 228% more expensive than Blotout and 564% more than Littledata. At 500 orders, Triple Whale and Blotout are equal, while Littledata is 42% cheaper than both. For 5000 orders, Triple Whale is 35% cheaper than Blotout and 270% more expensive than Littledata. At 20000 orders, Triple Whale is 30% cheaper than Blotout and 338% more expensive than Littledata. Overall, Triple Whale is consistently the most expensive option across all order volumes.

Supported data destinations

DestinationTriple WhaleBlotoutLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analyticsminus✔️✔️
Attentiveminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Triple Whale focuses on integrating data from Klaviyo, Meta Ads, and Google Ads to provide insights specifically tailored for eCommerce performance and customer behavior. Blotout offers a broader range of data destinations, including Google Analytics and Attentive, emphasizing privacy and data ownership. Littledata also supports a wide array of platforms, including TikTok and Pinterest, in addition to the others, allowing for comprehensive tracking across various marketing channels. The main difference lies in the specific platforms each solution integrates with and their focus on privacy and data management.

Klaviyo comparison

Triple Whale vs Blotout's solution for Klaviyo

FeatureTriple WhaleBlotoutLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-sideminus✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by enhancing data accuracy and compliance. Unlike Triple Whale and Blotout, Littledata not only ensures GDPR/CCPA compliance and prevents new emails from being added to your marketing list, but it also leverages cookies from other marketing channels to improve identity resolution. Additionally, it backstitches Klaviyo profiles onto previous customer events, providing a richer historical context for customer interactions. This combination of features makes Littledata a superior choice for CRM management, ensuring better customer insights and compliance.

Google Ads comparison

Triple Whale vs Blotout's solution for Google Ads

FeatureTriple WhaleBlotoutLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Blotout's solution for Meta Ads

FeatureTriple WhaleBlotoutLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
Fully automatic setup✔️minus✔️
100% accurate revenue in Metaminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Triple Whale against Blotout
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 1724 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads and Attentive.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.