Triple Whale vs Blotout

Is Triple Whale or Blotout a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


You could use both Blotout for accurate data, and Triple Whale for reporting

Triple Whale vs Blotout comparison

FeatureTriple WhaleBlotoutLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Server-side trackingminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale offers a comprehensive suite for ecommerce analytics, focusing on marketing reporting and a proprietary attribution model, which helps in understanding customer journeys. Its fully automatic, no-code setup simplifies implementation, making it user-friendly for Shopify Plus brands. The platform excels in managing data and automating various functions, enhancing marketing efficiency.

In contrast, Blotout emphasizes restoring marketing signals in a post-cookie environment, utilizing server-side tracking to identify returning customers who appear anonymous. This focus on privacy and identity resolution is crucial for brands navigating new data regulations.

Littledata provides a 30-day free trial and emphasizes privacy compliance, alongside features like server-side tracking and automatic checkout tracking. Its no-code setup also makes it accessible, similar to Triple Whale.

Overall, Triple Whale is more focused on analytics and attribution, while Blotout and Littledata prioritize privacy and identity resolution in their offerings.

Cost comparison

Triple Whale vs Blotout's monthly subscription cost

Store sizeTriple WhaleBlotoutLittledata
50 orders / month$299$50$39
500 orders / month$549$250$149
5,000 orders / month$1469$830$349
20,000 orders / month$4028$2500$799

For 50 orders, Triple Whale is 500% more expensive than Blotout and 666% more than Littledata. At 500 orders, Triple Whale and Blotout are equal, while Littledata is 73% cheaper than both. For 5000 orders, Triple Whale is 77% more than Blotout and 320% more than Littledata. At 20000 orders, Triple Whale is 61% more than Blotout and 404% more than Littledata. Overall, Triple Whale consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationTriple WhaleBlotoutLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analyticsminus✔️✔️
Attentiveminus✔️✔️
Postscriptminus✔️minus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Triple Whale focuses on integrating data primarily for e-commerce performance, emphasizing direct connections to Klaviyo, Meta Ads, and Google Ads for streamlined marketing insights. Blotout offers a broader range of data destinations, including Google Analytics and Postscript, allowing for more comprehensive tracking across various platforms. Littledata also provides extensive integrations, including TikTok and Pinterest, alongside major platforms like Google Analytics and Klaviyo, catering to diverse marketing strategies. The main difference lies in the range and focus of integrations, with Triple Whale being more e-commerce-centric, Blotout offering a wider array of tracking options, and Littledata emphasizing multi-channel marketing analytics.

Klaviyo comparison

Triple Whale vs Blotout's solution for Klaviyo

FeatureTriple WhaleBlotoutLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-sideminus✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. It not only provides documentation for GDPR/CCPA opt-out but also enhances customer identity through other marketing channel cookies. Additionally, it backstitches Klaviyo profiles onto previous customer events, ensuring a comprehensive view of customer interactions. In contrast, Triple Whale and Blotout only offer the benefit of not adding new emails to marketing lists, lacking the depth of identity enhancement and historical data integration that Littledata provides. This makes Littledata a more robust choice for effective customer tracking and compliance.

Google Ads comparison

Triple Whale vs Blotout's solution for Google Ads

FeatureTriple WhaleBlotoutLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Blotout's solution for Meta Ads

FeatureTriple WhaleBlotoutLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
New vs Returning customer conversions✔️minusminus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Blotout
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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