Is Triple Whale or Blotout a better data solution for Shopify brands?
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.
You could use both Blotout for accurate data, and Triple Whale for reporting
Feature | Triple Whale | Blotout |
---|---|---|
Identity resolution / session enrichment | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Server-side tracking | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Destination | Triple Whale | Blotout |
---|---|---|
Google Ads | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
TikTok | ✔️ | |
✔️ | ||
Google Analytics | ✔️ |
Feature | Triple Whale | Blotout |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Viewed Product trigger | ||
Tracked client-side | ✔️ | |
Added to Cart trigger | ||
Tracked client-side | ✔️ | ✔️ |
Checkout Started trigger | ||
Tracked client-side | ✔️ | ✔️ |
Feature | Triple Whale | Blotout |
---|---|---|
Google Ads Conversions | ||
Client-side Enhanced Conversions | ✔️ |
Feature | Triple Whale | Blotout |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |