Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Feature | Triple Whale | Blotout | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale excels in marketing reporting and a proprietary attribution model, offering a fully automatic, no-code setup for Shopify Plus brands. It focuses on analytics and forecasting, making it user-friendly for e-commerce managers. Blotout emphasizes server-side tracking and restoring marketing signals in a post-cookie world, which is crucial for identifying returning customers.
Littledata stands out with a 30-day free trial and automatic tracking of checkout steps, providing a comprehensive solution that combines features from both competitors while enhancing user experience and data accuracy.
Triple Whale | Blotout | Littledata | |
---|---|---|---|
Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews | Read more reviews | Read more reviews |
Store size | Triple Whale | Blotout | Littledata |
---|---|---|---|
50 orders / month | $299 | $50 | $39 |
500 orders / month | $549 | $250 | $149 |
5,000 orders / month | $1469 | $830 | $349 |
20,000 orders / month | $4028 | $2500 | $799 |
For 50 orders, Triple Whale is 500% more expensive than Blotout and 666% more than Littledata. At 500 orders, Triple Whale and Blotout are equal, while Littledata is 73% cheaper than both. For 5000 orders, Triple Whale is 77% more than Blotout and 320% more than Littledata. At 20000 orders, Triple Whale is 61% more than Blotout and 404% more than Littledata. Overall, Triple Whale consistently has the highest pricing across all order volumes.
Destination | Triple Whale | Blotout | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Triple Whale focuses on integrating data primarily for e-commerce performance, emphasizing direct connections to Klaviyo, Meta Ads, and Google Ads for streamlined marketing insights. Blotout offers a broader range of data destinations, including Google Analytics and Postscript, allowing for more comprehensive tracking across various platforms. Littledata also provides extensive integrations, including TikTok and Pinterest, alongside major platforms like Google Analytics and Klaviyo, catering to diverse marketing strategies. The main difference lies in the range and focus of integrations, with Triple Whale being more e-commerce-centric, Blotout offering a wider array of tracking options, and Littledata emphasizing multi-channel marketing analytics.
Feature | Triple Whale | Blotout | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ✔️ | |
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. It not only provides documentation for GDPR/CCPA opt-out but also enhances customer identity through other marketing channel cookies. Additionally, it backstitches Klaviyo profiles onto previous customer events, ensuring a comprehensive view of customer interactions. In contrast, Triple Whale and Blotout only offer the benefit of not adding new emails to marketing lists, lacking the depth of identity enhancement and historical data integration that Littledata provides. This makes Littledata a more robust choice for effective customer tracking and compliance.
Feature | Triple Whale | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Triple Whale | Blotout | Littledata |
---|---|---|---|
Key benefits | |||
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |