Stape vs Addingwell

Is Stape or Addingwell a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Stape vs Addingwell comparison

FeatureStapeAddingwellLittledata
Server-side tracking✔️✔️✔️
Founder owned and led✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
30 day free trialminusminus✔️
Identity resolution to boost audiencesminusminus✔️
Customer data to marketing platformsminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape and Addingwell both offer server-side tracking and compatibility with platforms beyond Shopify, focusing on data quality and compliance. Stape emphasizes its all-in-one solution for industry leaders, while Addingwell provides managed GTM hosting with additional tools for performance and governance. Littledata stands out with its 30-day free trial, automatic no-code setup, identity resolution for audience enhancement, and automatic tracking of checkout steps, making it a more user-friendly option for ecommerce managers seeking comprehensive data solutions.

Reviews comparison

Stape vs Addingwell's customer reviews

StapeAddingwellLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working."Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience."The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Stape vs Addingwell's monthly subscription cost

Store sizeStapeAddingwellLittledata
50 orders / month$40$90$39
500 orders / month$40$90$199
5,000 orders / month$150$130$449
20,000 orders / month$400$400$1390

For 50 orders, Stape is 56% cheaper than Addingwell and 1% more expensive than Littledata. At 500 orders, Stape and Addingwell are equal, while Littledata is 272% more expensive than both. For 5000 orders, Stape is 15% cheaper than Addingwell but 57% cheaper than Littledata. At 20000 orders, Stape and Addingwell are the same price, while Littledata is 99% more expensive. Overall, Stape generally offers lower prices, especially at higher order volumes.

Supported data destinations

DestinationStapeAddingwellLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Google Ads✔️✔️✔️
Pinterest✔️✔️✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Snapminus✔️minus
Segmentminusminus✔️

Stape focuses on providing a comprehensive server-side tracking solution with a wide range of data destinations, including Klaviyo and Attentive, which are not offered by Addingwell. Addingwell includes Snap but lacks Klaviyo and Attentive. Littledata also supports Klaviyo and Attentive, along with Segment, but does not include Snap. In summary, Stape and Littledata offer more extensive options for email and SMS marketing platforms, while Addingwell includes Snap but has fewer integrations overall.

Google Analytics comparison

Stape vs Addingwell's solution for Google Analytics

FeatureStapeAddingwellLittledata
Product list views & clicks
Consistent product identifier in GA4✔️minus✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked via checkout page✔️✔️minus
Tracks checkout started only✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked via thank you page✔️✔️minus
Tracked server side for 100% accuracyminusminus✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
Includes refundsminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection compared to Stape and Addingwell. With server-side tracking, Littledata ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders. It also filters orders by sales channel and includes refunds, enhancing attribution with user-provided data. In contrast, Stape and Addingwell rely on tracking via the thank you and checkout pages, which can miss critical data points. Littledata's checkout tracking captures all steps server-side and is compatible with checkout extensibility and accelerated checkouts, providing a more complete view of user behavior and purchase journeys. This results in better insights and more effective marketing strategies.

Google Ads comparison

Stape vs Addingwell's solution for Google Ads

FeatureStapeAddingwellLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Stape vs Addingwell's solution for Meta Ads

FeatureStapeAddingwellLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Scoreminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Stape against Addingwell
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by 32 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.