
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.
| Feature | Stape | Addingwell | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ||
| Identity resolution to boost audiences | ✔️ | ||
| Customer data to marketing platforms | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Stape and Addingwell both offer server-side tracking and compatibility with platforms beyond Shopify, focusing on data quality and compliance. Stape emphasizes its all-in-one solution for industry leaders, while Addingwell provides managed GTM hosting with additional tools for performance and governance. Littledata stands out with its 30-day free trial, automatic no-code setup, identity resolution for audience enhancement, and automatic tracking of checkout steps, making it a more user-friendly option for ecommerce managers seeking comprehensive data solutions.
| Stape | Addingwell | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Addingwell | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $90 | $39 |
| 500 orders / month | $40 | $90 | $199 |
| 5,000 orders / month | $150 | $130 | $449 |
| 20,000 orders / month | $400 | $400 | $1390 |
For 50 orders, Stape is 56% cheaper than Addingwell and 1% more expensive than Littledata. At 500 orders, Stape and Addingwell are equal, while Littledata is 272% more expensive than both. For 5000 orders, Stape is 15% cheaper than Addingwell but 57% cheaper than Littledata. At 20000 orders, Stape and Addingwell are the same price, while Littledata is 99% more expensive. Overall, Stape generally offers lower prices, especially at higher order volumes.
| Destination | Stape | Addingwell | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Snap | ✔️ | ||
| Segment | ✔️ |
Stape focuses on providing a comprehensive server-side tracking solution with a wide range of data destinations, including Klaviyo and Attentive, which are not offered by Addingwell. Addingwell includes Snap but lacks Klaviyo and Attentive. Littledata also supports Klaviyo and Attentive, along with Segment, but does not include Snap. In summary, Stape and Littledata offer more extensive options for email and SMS marketing platforms, while Addingwell includes Snap but has fewer integrations overall.
| Feature | Stape | Addingwell | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Consistent product identifier in GA4 | ✔️ | ✔️ | |
| Tracks products list as you scroll | ✔️ | ||
| Tracks clicks on product list | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ✔️ | |
| Tracks checkout started only | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Purchase | |||
| Tracked via thank you page | ✔️ | ✔️ | |
| Tracked server side for 100% accuracy | ✔️ | ||
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filter orders by sales channel | ✔️ | ||
| Includes refunds | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection compared to Stape and Addingwell. With server-side tracking, Littledata ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders. It also filters orders by sales channel and includes refunds, enhancing attribution with user-provided data. In contrast, Stape and Addingwell rely on tracking via the thank you and checkout pages, which can miss critical data points. Littledata's checkout tracking captures all steps server-side and is compatible with checkout extensibility and accelerated checkouts, providing a more complete view of user behavior and purchase journeys. This results in better insights and more effective marketing strategies.
| Feature | Stape | Addingwell | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Stape | Addingwell | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
