Retention.com vs Triple Whale
Is Retention.com or Triple Whale a better data solution for Shopify brands?
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
What is Triple Whale?
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
You could use both Retention.com for accurate data, and Triple Whale for reporting
Retention.com vs Triple Whale comparison
| Feature | Retention.com | Triple Whale | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup |  | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Public statement of privacy compliance | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Retention.com focuses on identity resolution to help Shopify merchants recover lost shoppers and enhance Klaviyo flow revenue, making it particularly beneficial for targeted marketing efforts. It integrates with various platforms, not just Shopify, which broadens its usability.
Triple Whale offers a comprehensive marketing reporting and attribution model, emphasizing ease of use with a fully automatic, no-code setup. It provides a broader suite of analytics and forecasting tools, making it suitable for merchants looking for an all-in-one solution.
Littledata also emphasizes identity resolution and offers server-side tracking, ensuring privacy compliance. Its automatic tracking of checkout extensibility and no-code setup make it user-friendly, while the 30-day free trial allows for risk-free evaluation.
In summary, Retention.com is more focused on recovering lost sales, Triple Whale provides extensive analytics and attribution, and Littledata emphasizes privacy and ease of setup.
Cost comparison
Retention.com vs Triple Whale's monthly subscription cost
| Store size | Retention.com | Triple Whale | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $299 | $39 |
| 500 orders / month | $500 | $549 | $149 |
| 5,000 orders / month | $2000 | $1469 | $349 |
| 20,000 orders / month | $5000 | $4028 | $799 |
For an online store with 50 orders, Retention.com is 1.7 times more expensive than Triple Whale and 12.8 times more than Littledata. At 500 orders, Retention.com and Triple Whale are equal, while Littledata is 29.8% cheaper than both. For 5,000 orders, Retention.com is 36.1% more than Triple Whale and 471.9% more than Littledata. At 20,000 orders, Retention.com is 24.2% more than Triple Whale and 526.4% more than Littledata.
Supported data destinations
| Destination | Retention.com | Triple Whale | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Retention.com focuses on enhancing email marketing through Klaviyo by leveraging first-party data for personalized campaigns. Its primary aim is to improve customer retention and engagement.
Triple Whale integrates with Klaviyo, Meta Ads, and Google Ads, providing a comprehensive view of customer interactions across these platforms, optimizing ad spend and marketing strategies.
Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive. This allows for extensive tracking and analysis across multiple channels, enhancing overall marketing insights and performance.
In summary, Retention.com is more focused on email retention, while Triple Whale and Littledata provide wider tracking capabilities across various marketing platforms.
Klaviyo comparison
Retention.com vs Triple Whale's solution for Klaviyo
| Feature | Retention.com | Triple Whale | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | ✔️ | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
