Retention.com vs Triple Whale

Is Retention.com or Triple Whale a better data solution for Shopify brands?

Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


You could use both Retention.com for accurate data, and Triple Whale for reporting

Retention.com vs Triple Whale comparison

FeatureRetention.comTriple WhaleLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Retention.com focuses on identity resolution to help Shopify merchants recover lost shoppers and enhance Klaviyo flow revenue, making it particularly beneficial for targeted marketing efforts. It integrates with various platforms, not just Shopify, which broadens its usability.

Triple Whale offers a comprehensive marketing reporting and attribution model, emphasizing ease of use with a fully automatic, no-code setup. It provides a broader suite of analytics and forecasting tools, making it suitable for merchants looking for an all-in-one solution.

Littledata also emphasizes identity resolution and offers server-side tracking, ensuring privacy compliance. Its automatic tracking of checkout extensibility and no-code setup make it user-friendly, while the 30-day free trial allows for risk-free evaluation.

In summary, Retention.com is more focused on recovering lost sales, Triple Whale provides extensive analytics and attribution, and Littledata emphasizes privacy and ease of setup.

Cost comparison

Retention.com vs Triple Whale's monthly subscription cost

Store sizeRetention.comTriple WhaleLittledata
50 orders / month$500$299$39
500 orders / month$500$549$149
5,000 orders / month$2000$1469$349
20,000 orders / month$5000$4028$799

For an online store with 50 orders, Retention.com is 1.7 times more expensive than Triple Whale and 12.8 times more than Littledata. At 500 orders, Retention.com and Triple Whale are equal, while Littledata is 29.8% cheaper than both. For 5,000 orders, Retention.com is 36.1% more than Triple Whale and 471.9% more than Littledata. At 20,000 orders, Retention.com is 24.2% more than Triple Whale and 526.4% more than Littledata.

Supported data destinations

DestinationRetention.comTriple WhaleLittledata
Klaviyo✔️✔️✔️
Meta Adsminus✔️✔️
Google Adsminus✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Retention.com focuses on enhancing email marketing through Klaviyo by leveraging first-party data for personalized campaigns. Its primary aim is to improve customer retention and engagement.

Triple Whale integrates with Klaviyo, Meta Ads, and Google Ads, providing a comprehensive view of customer interactions across these platforms, optimizing ad spend and marketing strategies.

Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive. This allows for extensive tracking and analysis across multiple channels, enhancing overall marketing insights and performance.

In summary, Retention.com is more focused on email retention, while Triple Whale and Littledata provide wider tracking capabilities across various marketing platforms.

Klaviyo comparison

Retention.com vs Triple Whale's solution for Klaviyo

FeatureRetention.comTriple WhaleLittledata
Identity resolution
Never adds new emails to your marketing listminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Retention.com against Triple Whale
How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News