Retention.com vs Blotout

Is Retention.com or Blotout a better data solution for Shopify brands?

Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Retention.com vs Blotout comparison

FeatureRetention.comBlotoutLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Works with platforms other than Shopify✔️✔️minus
Server-side trackingminus✔️✔️
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Retention.com focuses on recovering lost shoppers and enhancing Klaviyo flow revenue through identity resolution, specifically for Shopify merchants. It integrates customer data with various marketing platforms but is tailored for Shopify.

Blotout also offers identity resolution and emphasizes server-side tracking to restore marketing signals in a post-cookie environment, identifying returning customers who appear anonymous. It supports multiple platforms, similar to Retention.com.

Littledata provides a 30-day free trial and emphasizes privacy compliance. It features identity resolution, server-side tracking, and automatic setup, making it user-friendly. Littledata also tracks checkout extensibility automatically.

In summary, while all three solutions offer identity resolution and customer data integration, Retention.com is Shopify-centric, Blotout focuses on post-cookie tracking, and Littledata prioritizes ease of use and privacy compliance.

Cost comparison

Retention.com vs Blotout's monthly subscription cost

Store sizeRetention.comBlotoutLittledata
50 orders / month$500$50$39
500 orders / month$500$250$149
5,000 orders / month$2000$830$349
20,000 orders / month$5000$2500$799

For an online store with 50 orders per month, Retention.com is 900% more expensive than Blotout and 1,182% more than Littledata. At 500 orders, Retention.com and Blotout are equal, while Littledata is 70% cheaper than both. With 5,000 orders, Retention.com is 141% more than Blotout and 472% more than Littledata. Finally, at 20,000 orders, Retention.com is 100% more than Blotout and 526% more than Littledata. Overall, Retention.com consistently has the highest pricing.

Supported data destinations

DestinationRetention.comBlotoutLittledata
Klaviyo✔️✔️✔️
Google Analyticsminus✔️✔️
Meta Adsminus✔️✔️
Google Adsminus✔️✔️
Attentiveminus✔️✔️
Postscriptminus✔️minus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for improved customer retention. Blotout offers a broader range of data destinations, including major advertising platforms like Google Ads and Meta Ads, allowing for comprehensive tracking and optimization across multiple channels. Littledata also supports various platforms, including TikTok and Pinterest, in addition to Google Analytics and Klaviyo, emphasizing seamless integration for analytics and marketing automation. The main difference lies in Retention.com's focus on email retention, while Blotout and Littledata provide more extensive multi-channel tracking capabilities.

Klaviyo comparison

Retention.com vs Blotout's solution for Klaviyo

FeatureRetention.comBlotoutLittledata
Identity resolution
Never adds new emails to your marketing listminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked client-sideminus✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Retention.com against Blotout
How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News