Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Feature | Retention.com | Blotout | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Retention.com focuses on recovering lost shoppers and enhancing Klaviyo flow revenue through identity resolution, specifically for Shopify merchants. It integrates customer data with various marketing platforms but is tailored for Shopify.
Blotout also offers identity resolution and emphasizes server-side tracking to restore marketing signals in a post-cookie environment, identifying returning customers who appear anonymous. It supports multiple platforms, similar to Retention.com.
Littledata provides a 30-day free trial and emphasizes privacy compliance. It features identity resolution, server-side tracking, and automatic setup, making it user-friendly. Littledata also tracks checkout extensibility automatically.
In summary, while all three solutions offer identity resolution and customer data integration, Retention.com is Shopify-centric, Blotout focuses on post-cookie tracking, and Littledata prioritizes ease of use and privacy compliance.
Store size | Retention.com | Blotout | Littledata |
---|---|---|---|
50 orders / month | $500 | $50 | $39 |
500 orders / month | $500 | $250 | $149 |
5,000 orders / month | $2000 | $830 | $349 |
20,000 orders / month | $5000 | $2500 | $799 |
For an online store with 50 orders per month, Retention.com is 900% more expensive than Blotout and 1,182% more than Littledata. At 500 orders, Retention.com and Blotout are equal, while Littledata is 70% cheaper than both. With 5,000 orders, Retention.com is 141% more than Blotout and 472% more than Littledata. Finally, at 20,000 orders, Retention.com is 100% more than Blotout and 526% more than Littledata. Overall, Retention.com consistently has the highest pricing.
Destination | Retention.com | Blotout | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for improved customer retention. Blotout offers a broader range of data destinations, including major advertising platforms like Google Ads and Meta Ads, allowing for comprehensive tracking and optimization across multiple channels. Littledata also supports various platforms, including TikTok and Pinterest, in addition to Google Analytics and Klaviyo, emphasizing seamless integration for analytics and marketing automation. The main difference lies in Retention.com's focus on email retention, while Blotout and Littledata provide more extensive multi-channel tracking capabilities.
Feature | Retention.com | Blotout | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Target the whole contents of the cart | ✔️ |