Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing audience targeting and conversion tracking specifically for Shopify Plus brands. Its server-side tracking and identity resolution features help identify top customers, driving revenue growth.

In contrast, Upstack Data offers a broader marketing reporting and proprietary attribution model, centralizing analytics across platforms for faster decision-making. Its fully automatic setup and public privacy compliance statement enhance usability and trust.

Littledata also provides a no-code setup and privacy compliance, similar to Upstack, but adds automatic tracking of checkout extensibility, which can be beneficial for ecommerce optimization.

Overall, Popsixle is tailored for Shopify Plus with a strong focus on social media data accuracy, while Upstack and Littledata offer more comprehensive analytics solutions across various platforms, with Littledata providing additional checkout tracking capabilities.

For 50 orders, Popsixle is 144% more expensive than Littledata, while Upstack Data is 666% more expensive than Littledata. For 500 orders, Popsixle and Upstack Data are equal, but Littledata is 57% cheaper than both. At 5000 orders, Popsixle is 28% cheaper than Littledata, while Upstack Data is 71% more expensive than Popsixle. For 20000 orders, Popsixle is 1% cheaper than Littledata, while Upstack Data is 25% more expensive than Popsixle.

Popsixle focuses on server-side tracking primarily for Meta Ads, optimizing data collection and attribution for Facebook advertising. Upstack Data offers a broader range of data destinations, including Meta Ads, TikTok, Klaviyo, and Google Ads, allowing for multi-channel tracking and integration. Littledata provides an even wider array of destinations, including Google Analytics, Pinterest, and Attentive, in addition to those offered by Upstack, enabling comprehensive tracking across various platforms. This diversity allows brands to gather insights from multiple channels, enhancing marketing strategies and performance analysis.