Popsixle vs Google Sales Channel
Is Popsixle or Google Sales Channel a better data solution for Shopify brands?
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
What is Google Sales Channel(formerly Shopify Trekkie)?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
Popsixle vs Google Sales Channel comparison
| Feature | Popsixle | Google Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| Identity resolution to boost audiences | ✔️ | | ✔️ |
| Founder owned and led | ✔️ | | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Popsixle offers server-side tracking and identity resolution, enhancing audience targeting for Facebook and Instagram, while also being compatible with platforms beyond Shopify. In contrast, Google Sales Channel provides a free, fully automatic setup for Analytics and Ads but lacks advanced tracking features. Littledata combines the strengths of both, offering server-side tracking, identity resolution, and automatic checkout tracking, along with a no-code setup and a 30-day free trial. This makes Littledata a more comprehensive solution for tracking and data collection, effectively addressing the limitations of both Popsixle and Google Sales Channel.
Reviews comparison
Popsixle vs Google Sales Channel's customer reviews
| Popsixle | Google Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Popsixle vs Google Sales Channel's monthly subscription cost
| Store size | Popsixle | Google Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $95 | $0 | $39 |
| 500 orders / month | $95 | $0 | $149 |
| 5,000 orders / month | $250 | $0 | $349 |
| 20,000 orders / month | $795 | $0 | $799 |
For an online store with 50 orders, Popsixle is 144% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Popsixle and Google Sales Channel are equal, but Littledata is 57% more expensive than both. With 5000 orders, Popsixle is 72% cheaper than Littledata, while Google Sales Channel remains free. At 20000 orders, Popsixle is 0.5% cheaper than Littledata, with Google Sales Channel still at no cost. Overall, Popsixle's pricing increases with order volume, while Google Sales Channel remains free.
Supported data destinations
| Destination | Popsixle | Google Sales Channel | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | | ✔️ |
| Google Analytics | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Popsixle's data destinations focus on integrating directly with Meta Ads, allowing for streamlined ad performance tracking and optimization specifically for Facebook and Instagram campaigns. In contrast, Google Sales Channel's data destinations encompass Google Analytics and Google Ads, providing a comprehensive view of website traffic and ad performance across Google's ecosystem. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling a more holistic approach to tracking and analyzing customer interactions across multiple platforms. This diversity allows for enhanced insights and targeted marketing strategies across various channels.
