Popsixle vs Google Sales Channel
Is Popsixle or Google Sales Channel a better data solution for Shopify brands?
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
Popsixle vs Google Sales Channel comparison
| Feature | Popsixle | Google Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| Identity resolution to boost audiences | ✔️ | | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Public statement of privacy compliance | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing server-side tracking and identity resolution to optimize audience targeting and conversion tracking. It is designed to improve revenue through better customer insights, specifically for Shopify Plus brands.
In contrast, Google Sales Channel offers a seamless integration with Shopify for Analytics and Ads, featuring a fully automatic setup and a 30-day free trial. Its primary strength lies in its built-in functionality and privacy compliance, making it user-friendly for those seeking straightforward analytics.
Littledata also provides server-side tracking and identity resolution, similar to Popsixle, but includes automatic tracking of checkout extensibility and a no-code setup. It shares the 30-day free trial and privacy compliance features, making it a versatile option for comprehensive data collection.
Overall, Popsixle is tailored for Facebook and Instagram optimization, while Google Sales Channel and Littledata offer broader analytics capabilities with ease of use.
Cost comparison
Popsixle vs Google Sales Channel's monthly subscription cost
| Store size | Popsixle | Google Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $95 | $0 | $39 |
| 500 orders / month | $95 | $0 | $149 |
| 5,000 orders / month | $250 | $0 | $349 |
| 20,000 orders / month | $795 | $0 | $799 |
For an online store with 50 orders, Popsixle is 144% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Popsixle and Google Sales Channel are equal, but Littledata is 57% more expensive than both. With 5000 orders, Popsixle is 72% cheaper than Littledata, while Google Sales Channel remains free. At 20000 orders, Popsixle is 0.5% cheaper than Littledata, with Google Sales Channel still at no cost. Overall, Popsixle's pricing increases with order volume, while Google Sales Channel remains free.
Supported data destinations
| Destination | Popsixle | Google Sales Channel | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | | ✔️ |
| Google Analytics | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Popsixle's data destinations focus on integrating directly with Meta Ads, allowing for streamlined ad performance tracking and optimization specifically for Facebook and Instagram campaigns. In contrast, Google Sales Channel's data destinations encompass Google Analytics and Google Ads, providing a comprehensive view of website traffic and ad performance across Google's ecosystem. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling a more holistic approach to tracking and analyzing customer interactions across multiple platforms. This diversity allows for enhanced insights and targeted marketing strategies across various channels.
