Popsixle focuses on enhancing Facebook and Instagram data accuracy for better audience targeting and conversion tracking, while Fueled emphasizes collecting and organizing first-party data across multiple platforms. Both offer server-side tracking and integration with various marketing tools. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience for eCommerce managers.

For an online store with 50 orders, Popsixle is 144% more expensive than Littledata, while Fueled is 384% more expensive than Littledata. At 500 orders, Popsixle and Fueled are equal, but Littledata is 57% more expensive. At 5000 orders, Popsixle is 28% cheaper than Littledata, while Fueled is 252% more expensive than Popsixle. At 20000 orders, Popsixle is 60% cheaper than Fueled, and Littledata is 0.5% cheaper than Fueled.

Popsixle focuses on integrating data primarily with Meta Ads, optimizing for Facebook advertising. Fueled offers a broader range of data destinations, including Google Analytics, Segment, Meta Ads, and Google Ads, allowing for more comprehensive tracking and analysis across multiple platforms. Littledata provides an extensive list of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling diverse marketing and analytics strategies. The main difference lies in the breadth of integrations, with Popsixle being more specialized, while Fueled and Littledata offer wider options for multi-channel tracking and insights.