Popsixle vs Facebook Sales Channel

Is Popsixle or Facebook Sales Channel a better data solution for Shopify brands?

Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.


Popsixle vs Facebook Sales Channel comparison

FeaturePopsixleFacebook Sales ChannelLittledata
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Founder owned and led✔️minus✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Popsixle offers server-side tracking and identity resolution, enhancing audience targeting for Facebook and Instagram, but lacks a fully automatic setup. The Facebook Sales Channel provides a no-code integration with Shopify, simplifying data connection but may not offer advanced tracking features. Littledata combines the strengths of both, with server-side tracking, identity resolution, and automatic checkout tracking, while also being founder-led and offering a free trial. This makes Littledata a more comprehensive solution for tracking and data collection, providing better audience insights and easier setup compared to both Popsixle and Facebook Sales Channel.

Reviews comparison

Popsixle vs Facebook Sales Channel's customer reviews

PopsixleFacebook Sales ChannelLittledata
Example product review"I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook.""Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Popsixle's support is non-existent... I reached out multiple times with no response.""Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Popsixle vs Facebook Sales Channel's monthly subscription cost

Store sizePopsixleFacebook Sales ChannelLittledata
50 orders / month$95$0$39
500 orders / month$95$0$149
5,000 orders / month$250$0$349
20,000 orders / month$795$0$799

For 50 orders, Popsixle is 144% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Popsixle and Facebook Sales Channel are equal, but Littledata is 57% more expensive than both. For 5000 orders, Popsixle is 72% cheaper than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Popsixle is 0.5% cheaper than Littledata, with Facebook Sales Channel still at no cost. Overall, Popsixle's pricing varies significantly based on order volume compared to the others.

Supported data destinations

DestinationPopsixleFacebook Sales ChannelLittledata
Meta Ads✔️✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Google Adsminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Popsixle's data destinations for Meta Ads focus on optimizing ad performance by providing detailed insights into customer interactions and conversions directly linked to ad campaigns. In contrast, Facebook Sales Channel's data destinations for Meta Ads primarily enhance ad targeting and measurement within the Facebook ecosystem, leveraging native integrations for streamlined data flow.

Littledata's destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, offer a broader range of analytics and marketing tools, enabling comprehensive tracking across multiple platforms. This allows for more extensive data collection and analysis, facilitating cross-channel insights and improved marketing strategies.

Meta Ads comparison

Popsixle vs Facebook Sales Channel's solution for Meta Ads

FeaturePopsixleFacebook Sales ChannelLittledata
Key benefits
Fully automatic setup✔️✔️✔️
Boost to Event Match Quality Score✔️minus✔️
Pre-purchase audiences based on first-party data✔️minus✔️
100% accurate revenue in Metaminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes recurring orders✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
Includes post-purchase upsellsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Popsixle against Facebook Sales Channel
Can I switch from Popsixle to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Popsixle setup.

Can I switch from Facebook Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook Sales Channel setup.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.