Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Feature | Popsixle | Facebook Sales Channel | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Popsixle offers server-side tracking and identity resolution, enhancing audience targeting for Facebook and Instagram, but lacks a fully automatic setup. The Facebook Sales Channel provides a no-code integration with Shopify, simplifying data connection but may not offer advanced tracking features. Littledata combines the strengths of both, with server-side tracking, identity resolution, and automatic checkout tracking, while also being founder-led and offering a free trial. This makes Littledata a more comprehensive solution for tracking and data collection, providing better audience insights and easier setup compared to both Popsixle and Facebook Sales Channel.
Popsixle | Facebook Sales Channel | Littledata | |
---|---|---|---|
Example product review | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Popsixle | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $95 | $0 | $39 |
500 orders / month | $95 | $0 | $149 |
5,000 orders / month | $250 | $0 | $349 |
20,000 orders / month | $795 | $0 | $799 |
For 50 orders, Popsixle is 144% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Popsixle and Facebook Sales Channel are equal, but Littledata is 57% more expensive than both. For 5000 orders, Popsixle is 72% cheaper than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Popsixle is 0.5% cheaper than Littledata, with Facebook Sales Channel still at no cost. Overall, Popsixle's pricing varies significantly based on order volume compared to the others.
Destination | Popsixle | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Klaviyo | ✔️ | ||
Google Ads | ✔️ | ||
Segment | ✔️ | ||
Attentive | ✔️ |
Popsixle's data destinations for Meta Ads focus on optimizing ad performance by providing detailed insights into customer interactions and conversions directly linked to ad campaigns. In contrast, Facebook Sales Channel's data destinations for Meta Ads primarily enhance ad targeting and measurement within the Facebook ecosystem, leveraging native integrations for streamlined data flow.
Littledata's destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, offer a broader range of analytics and marketing tools, enabling comprehensive tracking across multiple platforms. This allows for more extensive data collection and analysis, facilitating cross-channel insights and improved marketing strategies.
Feature | Popsixle | Facebook Sales Channel | Littledata |
---|---|---|---|
Key benefits | |||
Fully automatic setup | ✔️ | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
100% accurate revenue in Meta | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
New vs Returning customer conversions | ✔️ |