Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Feature | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ✔️ | |
Proprietary attribution model | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers pre-built dashboards with out-of-the-box metrics, focusing on providing insights for teams. Triple Whale emphasizes ease of use with fully automatic, no-code setup for managing analytics and attribution. Both provide marketing reporting, proprietary attribution models, and identity resolution.
Littledata stands out with a 30-day free trial, server-side tracking, and automatic tracking of checkout steps, enhancing data accuracy and user experience, which may appeal more to brands seeking comprehensive tracking solutions.
Polar Analytics | Triple Whale | Littledata | |
---|---|---|---|
Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $400 | $299 | $39 |
500 orders / month | $400 | $549 | $149 |
5,000 orders / month | $1150 | $1469 | $349 |
20,000 orders / month | $3500 | $4028 | $799 |
For 50 orders per month, Polar Analytics is 925% more expensive than Littledata, while Triple Whale is 666% more expensive. At 500 orders, Polar Analytics and Triple Whale are equal, with Littledata being 64% cheaper than both. For 5000 orders, Polar Analytics is 229% cheaper than Triple Whale, while Littledata is 70% cheaper than Polar Analytics. At 20000 orders, Polar Analytics is 13% cheaper than Triple Whale, and Littledata is 77% cheaper than both.
Destination | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a centralized view of marketing performance across these platforms. Triple Whale also integrates Klaviyo, Meta Ads, and Google Ads, but emphasizes real-time analytics and attribution for eCommerce metrics. Littledata offers a broader range of destinations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo, Meta Ads, and Google Ads, allowing for more extensive tracking and insights across various marketing channels. This diversity enables Littledata to cater to brands looking for comprehensive analytics across multiple platforms.
Feature | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Tracked via the checkout page | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata stands out for Klaviyo integration by offering comprehensive GDPR/CCPA opt-out documentation, ensuring compliance and customer trust. Unlike Polar Analytics and Triple Whale, it uniquely backstitches Klaviyo profiles onto previous customer events, providing a complete view of customer interactions over time. This feature enhances customer segmentation and targeting, which is crucial for effective marketing. While both competitors share some benefits, Littledata's ability to connect historical data with current profiles gives it a significant edge in understanding customer behavior and improving marketing strategies.
Feature | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | ✔️ |
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |