Polar Analytics vs Triple Whale

Is Polar Analytics or Triple Whale a better data solution for Shopify brands?

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


Polar Analytics vs Triple Whale comparison

FeaturePolar AnalyticsTriple WhaleLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Marketing reporting✔️✔️minus
Proprietary attribution model✔️✔️minus
Fully automatic, no code setupminus✔️✔️
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Polar Analytics offers a pre-built dashboard with out-of-the-box metrics, focusing on marketing reporting and proprietary attribution. It provides customer data integration with marketing platforms and identity resolution to enhance audience targeting.

Triple Whale emphasizes ease of use with a fully automatic, no-code setup, allowing for streamlined management of analytics, attribution, and merchandising. It also includes marketing reporting and identity resolution.

Littledata features a 30-day free trial and emphasizes privacy compliance. It offers server-side tracking and automatic checkout tracking, along with customer data integration and identity resolution, also with a no-code setup.

In summary, Polar Analytics is more focused on providing ready-to-use insights, while Triple Whale prioritizes automation and user-friendliness. Littledata stands out with its privacy compliance and server-side tracking capabilities.

Cost comparison

Polar Analytics vs Triple Whale's monthly subscription cost

Store sizePolar AnalyticsTriple WhaleLittledata
50 orders / month$400$299$39
500 orders / month$400$549$149
5,000 orders / month$1150$1469$349
20,000 orders / month$3500$4028$799

For 50 orders per month, Polar Analytics is 925% more expensive than Littledata, while Triple Whale is 666% more expensive. At 500 orders, Polar Analytics and Triple Whale are equal, with Littledata being 64% cheaper than both. For 5000 orders, Polar Analytics is 229% cheaper than Triple Whale, while Littledata is 70% cheaper than Polar Analytics. At 20000 orders, Polar Analytics is 13% cheaper than Triple Whale, and Littledata is 77% cheaper than both.

Supported data destinations

DestinationPolar AnalyticsTriple WhaleLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a centralized view of marketing performance across these platforms. Triple Whale also integrates Klaviyo, Meta Ads, and Google Ads, but emphasizes real-time analytics and attribution for eCommerce metrics. Littledata offers a broader range of destinations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo, Meta Ads, and Google Ads, allowing for more extensive tracking and insights across various marketing channels. This diversity enables Littledata to cater to brands looking for comprehensive analytics across multiple platforms.

Klaviyo comparison

Polar Analytics vs Triple Whale's solution for Klaviyo

FeaturePolar AnalyticsTriple WhaleLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Uses other marketing channel cookies to boost identity✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata stands out for Klaviyo integration by offering comprehensive GDPR/CCPA opt-out documentation, ensuring compliance and customer trust. Unlike Polar Analytics and Triple Whale, it uniquely backstitches Klaviyo profiles onto previous customer events, providing a complete view of customer interactions over time. This feature enhances customer segmentation and targeting, which is crucial for effective marketing. While both competitors share some benefits, Littledata's ability to connect historical data with current profiles gives it a significant edge in understanding customer behavior and improving marketing strategies.

Google Ads comparison

Polar Analytics vs Triple Whale's solution for Google Ads

FeaturePolar AnalyticsTriple WhaleLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️✔️✔️
Server-side Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Polar Analytics vs Triple Whale's solution for Meta Ads

FeaturePolar AnalyticsTriple WhaleLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
New vs Returning customer conversionsminus✔️minus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Polar Analytics against Triple Whale
How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

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