Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Feature | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ✔️ | |
Proprietary attribution model | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers a pre-built dashboard with out-of-the-box metrics, focusing on marketing reporting and proprietary attribution. It provides customer data integration with marketing platforms and identity resolution to enhance audience targeting.
Triple Whale emphasizes ease of use with a fully automatic, no-code setup, allowing for streamlined management of analytics, attribution, and merchandising. It also includes marketing reporting and identity resolution.
Littledata features a 30-day free trial and emphasizes privacy compliance. It offers server-side tracking and automatic checkout tracking, along with customer data integration and identity resolution, also with a no-code setup.
In summary, Polar Analytics is more focused on providing ready-to-use insights, while Triple Whale prioritizes automation and user-friendliness. Littledata stands out with its privacy compliance and server-side tracking capabilities.
Store size | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $400 | $299 | $39 |
500 orders / month | $400 | $549 | $149 |
5,000 orders / month | $1150 | $1469 | $349 |
20,000 orders / month | $3500 | $4028 | $799 |
For 50 orders per month, Polar Analytics is 925% more expensive than Littledata, while Triple Whale is 666% more expensive. At 500 orders, Polar Analytics and Triple Whale are equal, with Littledata being 64% cheaper than both. For 5000 orders, Polar Analytics is 229% cheaper than Triple Whale, while Littledata is 70% cheaper than Polar Analytics. At 20000 orders, Polar Analytics is 13% cheaper than Triple Whale, and Littledata is 77% cheaper than both.
Destination | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a centralized view of marketing performance across these platforms. Triple Whale also integrates Klaviyo, Meta Ads, and Google Ads, but emphasizes real-time analytics and attribution for eCommerce metrics. Littledata offers a broader range of destinations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo, Meta Ads, and Google Ads, allowing for more extensive tracking and insights across various marketing channels. This diversity enables Littledata to cater to brands looking for comprehensive analytics across multiple platforms.
Feature | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata stands out for Klaviyo integration by offering comprehensive GDPR/CCPA opt-out documentation, ensuring compliance and customer trust. Unlike Polar Analytics and Triple Whale, it uniquely backstitches Klaviyo profiles onto previous customer events, providing a complete view of customer interactions over time. This feature enhances customer segmentation and targeting, which is crucial for effective marketing. While both competitors share some benefits, Littledata's ability to connect historical data with current profiles gives it a significant edge in understanding customer behavior and improving marketing strategies.
Feature | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | ✔️ |
Server-side Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Polar Analytics | Triple Whale | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |