Polar Analytics vs Retention.com

Is Polar Analytics or Retention.com a better data solution for Shopify brands?

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.


Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.


You could use both Retention.com for accurate data, and Polar Analytics for reporting

Polar Analytics vs Retention.com comparison

FeaturePolar AnalyticsRetention.comLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Polar Analytics offers a comprehensive pre-built dashboard with marketing reporting and a proprietary attribution model, providing out-of-the-box metrics tailored for e-commerce insights. Its focus is on delivering actionable data to enhance marketing strategies.

Retention.com emphasizes identity resolution and customer data integration, specifically designed to help Shopify merchants recover lost sales and optimize Klaviyo flows. It supports platforms beyond Shopify, broadening its utility.

Littledata provides a 30-day free trial and emphasizes privacy compliance, alongside identity resolution and server-side tracking. Its fully automatic, no-code setup simplifies implementation, while automatic tracking of checkout extensibility enhances data collection.

In summary, Polar Analytics excels in reporting and attribution, Retention.com focuses on recovering lost sales, and Littledata offers ease of setup and privacy compliance, making each suitable for different e-commerce needs.

Cost comparison

Polar Analytics vs Retention.com's monthly subscription cost

Store sizePolar AnalyticsRetention.comLittledata
50 orders / month$400$500$39
500 orders / month$400$500$149
5,000 orders / month$1150$2000$349
20,000 orders / month$3500$5000$799

For an online store with 50 orders, Polar Analytics is 20% cheaper than Retention.com and 89% more expensive than Littledata. At 500 orders, Polar Analytics and Retention.com are equal, while Littledata is 63% cheaper. With 5,000 orders, Polar Analytics is 43% cheaper than Retention.com and 229% more expensive than Littledata. For 20,000 orders, Polar Analytics is 30% cheaper than Retention.com and 338% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationPolar AnalyticsRetention.comLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Polar Analytics focuses on aggregating data from various marketing platforms like Meta Ads, Google Ads, and Klaviyo, providing a centralized view for performance analysis. Retention.com primarily integrates with Klaviyo to enhance email marketing through customer retention strategies. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking and insights across multiple channels. The main difference lies in Polar's emphasis on performance analytics, Retention.com's focus on retention through Klaviyo, and Littledata's extensive multi-channel tracking capabilities.

Klaviyo comparison

Polar Analytics vs Retention.com's solution for Klaviyo

FeaturePolar AnalyticsRetention.comLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Uses other marketing channel cookies to boost identity✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Polar Analytics against Retention.com
How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

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