Polar Analytics vs Blotout

Is Polar Analytics or Blotout a better data solution for Shopify brands?

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


You could use both Blotout for accurate data, and Polar Analytics for reporting

Polar Analytics vs Blotout comparison

FeaturePolar AnalyticsBlotoutLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Server-side trackingminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Polar Analytics offers a pre-built dashboard with marketing reporting and a proprietary attribution model, focusing on providing insights through out-of-the-box metrics. It emphasizes ease of use for teams needing quick access to data.

Blotout, on the other hand, specializes in restoring marketing signals in a post-cookie environment, utilizing server-side tracking to identify returning customers who appear anonymous. It supports various platforms beyond Shopify, making it versatile.

Littledata provides a fully automatic, no-code setup with a 30-day free trial and emphasizes privacy compliance. It also features identity resolution and server-side tracking, along with automatic tracking of checkout extensibility.

In summary, Polar Analytics is best for immediate insights, Blotout excels in identity restoration in a cookie-less world, and Littledata offers a comprehensive, privacy-focused solution with easy setup.

Cost comparison

Polar Analytics vs Blotout's monthly subscription cost

Store sizePolar AnalyticsBlotoutLittledata
50 orders / month$400$50$39
500 orders / month$400$250$149
5,000 orders / month$1150$830$349
20,000 orders / month$3500$2500$799

For an online store with 50 orders, Polar Analytics is 700% more expensive than Blotout and 923% more than Littledata. At 500 orders, Polar remains the same at $400, while Blotout and Littledata are 0% and 63% cheaper, respectively. At 5000 orders, Polar is 38% more than Blotout and 229% more than Littledata. Finally, at 20000 orders, Polar is 40% more than Blotout and 338% more than Littledata.

Supported data destinations

DestinationPolar AnalyticsBlotoutLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Analyticsminus✔️✔️
Attentiveminus✔️✔️
Postscriptminus✔️minus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a streamlined approach for e-commerce metrics and performance analysis. Blotout offers a broader range of data destinations, including Google Analytics, Postscript, and Attentive, allowing for more comprehensive customer engagement tracking across various platforms. Littledata also supports a wide array of destinations, including TikTok and Pinterest, in addition to the others, emphasizing a holistic view of marketing performance and customer interactions. The main difference lies in the variety and focus of data destinations each solution offers, impacting the depth of insights available for e-commerce strategies.

Klaviyo comparison

Polar Analytics vs Blotout's solution for Klaviyo

FeaturePolar AnalyticsBlotoutLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Uses other marketing channel cookies to boost identity✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Polar Analytics and Blotout, Littledata backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions over time. This feature enhances customer insights and segmentation. Additionally, Littledata's use of other marketing channel cookies to boost identity further enriches data accuracy, allowing for more effective targeting. Overall, Littledata's combination of compliance, historical data integration, and identity enhancement makes it a superior choice for CRM management in Shopify Plus brands.

Google Ads comparison

Polar Analytics vs Blotout's solution for Google Ads

FeaturePolar AnalyticsBlotoutLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Client-side Enhanced Conversionsminus✔️minus
Server-side Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Polar Analytics vs Blotout's solution for Meta Ads

FeaturePolar AnalyticsBlotoutLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Polar Analytics against Blotout
How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News