Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Feature | Polar Analytics | Blotout | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers comprehensive marketing reporting and a proprietary attribution model, providing pre-built dashboards for insights. Blotout focuses on restoring marketing signals in a post-cookie world with server-side tracking. Both emphasize identity resolution and customer data integration. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for ecommerce managers to implement and gain insights without extensive setup.
Polar Analytics | Blotout | Littledata | |
---|---|---|---|
Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Polar Analytics | Blotout | Littledata |
---|---|---|---|
50 orders / month | $400 | $50 | $39 |
500 orders / month | $400 | $250 | $149 |
5,000 orders / month | $1150 | $830 | $349 |
20,000 orders / month | $3500 | $2500 | $799 |
For an online store with 50 orders, Polar Analytics is 700% more expensive than Blotout and 923% more than Littledata. At 500 orders, Polar remains the same at $400, while Blotout and Littledata are 0% and 63% cheaper, respectively. At 5000 orders, Polar is 38% more than Blotout and 229% more than Littledata. Finally, at 20000 orders, Polar is 40% more than Blotout and 338% more than Littledata.
Destination | Polar Analytics | Blotout | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a streamlined approach for e-commerce metrics and performance analysis. Blotout offers a broader range of data destinations, including Google Analytics, Postscript, and Attentive, allowing for more comprehensive customer engagement tracking across various platforms. Littledata also supports a wide array of destinations, including TikTok and Pinterest, in addition to the others, emphasizing a holistic view of marketing performance and customer interactions. The main difference lies in the variety and focus of data destinations each solution offers, impacting the depth of insights available for e-commerce strategies.
Feature | Polar Analytics | Blotout | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Tracked via the checkout page | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Polar Analytics and Blotout, Littledata backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions over time. This feature enhances customer insights and segmentation. Additionally, Littledata's use of other marketing channel cookies to boost identity further enriches data accuracy, allowing for more effective targeting. Overall, Littledata's combination of compliance, historical data integration, and identity enhancement makes it a superior choice for CRM management in Shopify Plus brands.
Feature | Polar Analytics | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Polar Analytics | Blotout | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |