Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
You could use both Blotout for accurate data, and Polar Analytics for reporting
Feature | Polar Analytics | Blotout | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers a pre-built dashboard with marketing reporting and a proprietary attribution model, focusing on providing insights through out-of-the-box metrics. It emphasizes ease of use for teams needing quick access to data.
Blotout, on the other hand, specializes in restoring marketing signals in a post-cookie environment, utilizing server-side tracking to identify returning customers who appear anonymous. It supports various platforms beyond Shopify, making it versatile.
Littledata provides a fully automatic, no-code setup with a 30-day free trial and emphasizes privacy compliance. It also features identity resolution and server-side tracking, along with automatic tracking of checkout extensibility.
In summary, Polar Analytics is best for immediate insights, Blotout excels in identity restoration in a cookie-less world, and Littledata offers a comprehensive, privacy-focused solution with easy setup.
Store size | Polar Analytics | Blotout | Littledata |
---|---|---|---|
50 orders / month | $400 | $50 | $39 |
500 orders / month | $400 | $250 | $149 |
5,000 orders / month | $1150 | $830 | $349 |
20,000 orders / month | $3500 | $2500 | $799 |
For an online store with 50 orders, Polar Analytics is 700% more expensive than Blotout and 923% more than Littledata. At 500 orders, Polar remains the same at $400, while Blotout and Littledata are 0% and 63% cheaper, respectively. At 5000 orders, Polar is 38% more than Blotout and 229% more than Littledata. Finally, at 20000 orders, Polar is 40% more than Blotout and 338% more than Littledata.
Destination | Polar Analytics | Blotout | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a streamlined approach for e-commerce metrics and performance analysis. Blotout offers a broader range of data destinations, including Google Analytics, Postscript, and Attentive, allowing for more comprehensive customer engagement tracking across various platforms. Littledata also supports a wide array of destinations, including TikTok and Pinterest, in addition to the others, emphasizing a holistic view of marketing performance and customer interactions. The main difference lies in the variety and focus of data destinations each solution offers, impacting the depth of insights available for e-commerce strategies.
Feature | Polar Analytics | Blotout | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Polar Analytics and Blotout, Littledata backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions over time. This feature enhances customer insights and segmentation. Additionally, Littledata's use of other marketing channel cookies to boost identity further enriches data accuracy, allowing for more effective targeting. Overall, Littledata's combination of compliance, historical data integration, and identity enhancement makes it a superior choice for CRM management in Shopify Plus brands.
Feature | Polar Analytics | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Polar Analytics | Blotout | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |