Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
You could use both Littledata for accurate data, and Upstack Data for reporting
Feature | Littledata | Upstack Data |
---|---|---|
30 day free trial | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ |
Automatic tracking of checkout extensibility | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ |
Littledata offers a comprehensive solution for Shopify Plus brands with features like automated server-side tracking and no-code setup, making it easy to connect marketing channels with customer data. Its focus on automatic tracking of checkout extensibility enhances revenue capture, as seen with top brands like Rothy's and Jaxxon. The 30-day free trial and public privacy compliance statement further build trust.
In comparison, Upstack Data also provides a 30-day free trial and emphasizes centralizing analytics for faster decision-making. However, while it shares features like identity resolution and server-side tracking, it lacks the specific focus on checkout extensibility that Littledata offers.
Overall, Littledata's tailored features for e-commerce, particularly in enhancing checkout tracking and ease of integration, may provide a more specialized advantage for Shopify Plus brands compared to Upstack Data's broader analytics approach.
Store size | Littledata | Upstack Data |
---|---|---|
50 orders / month | $39 | $299 |
500 orders / month | $149 | $299 |
5,000 orders / month | $349 | $599 |
20,000 orders / month | $799 | $999 |
For an online store with 50 orders per month, Upstack Data is approximately 666% more expensive than Littledata. At 500 orders, all options are equal at $149. For 5000 orders, Upstack Data is about 71% more expensive than Littledata. Finally, at 20000 orders, Upstack Data is around 25% more expensive than Littledata. Overall, Littledata offers a more cost-effective solution, especially at lower order volumes, while Upstack Data significantly increases in price at higher volumes.
Destination | Littledata | Upstack Data |
---|---|---|
Meta Ads | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Attentive | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, Pinterest, and Segment, in addition to Meta Ads, TikTok, Klaviyo, and Google Ads. This allows for more comprehensive tracking and integration across various platforms. Upstack Data, on the other hand, focuses on fewer destinations, specifically Meta Ads, TikTok, Klaviyo, and Google Ads, which may limit cross-platform insights. Littledata's inclusion of additional platforms like Pinterest and Segment provides enhanced capabilities for data analysis and marketing strategies, making it a more versatile option for ecommerce tracking.
Feature | Littledata | Upstack Data |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked client-side | ✔️ | |
Added to Cart trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Tracked client-side | ✔️ |
Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including GDPR/CCPA compliance documentation and the ability to backstitch Klaviyo profiles onto previous customer events. This ensures a seamless integration of historical data, enhancing customer insights. Unlike Upstack Data, which only focuses on not adding new emails to your marketing list, Littledata provides a more robust solution by leveraging cookies from other marketing channels to improve identity resolution. This holistic approach allows for better targeting and personalization in marketing efforts, making Littledata a superior choice for CRM management in Shopify Plus brands.
Feature | Littledata | Upstack Data |
---|---|---|
Google Ads Conversions | ||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ |
Server-side Enhanced Conversions | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Littledata | Upstack Data |
---|---|---|
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ |