Littledata vs Upstack Data

Is Littledata or Upstack Data a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.


Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


You could use both Littledata for accurate data, and Upstack Data for reporting

Littledata vs Upstack Data comparison

FeatureLittledataUpstack Data
30 day free trial✔️✔️
Public statement of privacy compliance✔️✔️
Identity resolution to boost audiences✔️✔️
Server-side tracking✔️✔️
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️✔️
Automatic tracking of checkout extensibility✔️minus
No-code setup for Shopify Hydrogen✔️minus
Marketing reportingminus✔️
Proprietary attribution modelminus✔️

Littledata offers a comprehensive solution for Shopify Plus brands with features like automated server-side tracking and no-code setup, making it easy to connect marketing channels with customer data. Its focus on automatic tracking of checkout extensibility enhances revenue capture, as seen with top brands like Rothy's and Jaxxon. The 30-day free trial and public privacy compliance statement further build trust.

In comparison, Upstack Data also provides a 30-day free trial and emphasizes centralizing analytics for faster decision-making. However, while it shares features like identity resolution and server-side tracking, it lacks the specific focus on checkout extensibility that Littledata offers.

Overall, Littledata's tailored features for e-commerce, particularly in enhancing checkout tracking and ease of integration, may provide a more specialized advantage for Shopify Plus brands compared to Upstack Data's broader analytics approach.

Cost comparison

Littledata vs Upstack Data's monthly subscription cost

Store sizeLittledataUpstack Data
50 orders / month$39$299
500 orders / month$149$299
5,000 orders / month$349$599
20,000 orders / month$799$999

For an online store with 50 orders per month, Upstack Data is approximately 666% more expensive than Littledata. At 500 orders, all options are equal at $149. For 5000 orders, Upstack Data is about 71% more expensive than Littledata. Finally, at 20000 orders, Upstack Data is around 25% more expensive than Littledata. Overall, Littledata offers a more cost-effective solution, especially at lower order volumes, while Upstack Data significantly increases in price at higher volumes.

Supported data destinations

DestinationLittledataUpstack Data
Meta Ads✔️✔️
TikTok✔️✔️
Klaviyo✔️✔️
Google Ads✔️✔️
Google Analytics✔️minus
Pinterest✔️minus
Segment✔️minus
Attentive✔️minus

Littledata offers a broader range of data destinations, including Google Analytics, Pinterest, and Segment, in addition to Meta Ads, TikTok, Klaviyo, and Google Ads. This allows for more comprehensive tracking and integration across various platforms. Upstack Data, on the other hand, focuses on fewer destinations, specifically Meta Ads, TikTok, Klaviyo, and Google Ads, which may limit cross-platform insights. Littledata's inclusion of additional platforms like Pinterest and Segment provides enhanced capabilities for data analysis and marketing strategies, making it a more versatile option for ecommerce tracking.

Klaviyo comparison

Littledata vs Upstack Data's solution for Klaviyo

FeatureLittledataUpstack Data
Identity resolution
Never adds new emails to your marketing list✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Tracked client-sideminus✔️

Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including GDPR/CCPA compliance documentation and the ability to backstitch Klaviyo profiles onto previous customer events. This ensures a seamless integration of historical data, enhancing customer insights. Unlike Upstack Data, which only focuses on not adding new emails to your marketing list, Littledata provides a more robust solution by leveraging cookies from other marketing channels to improve identity resolution. This holistic approach allows for better targeting and personalization in marketing efforts, making Littledata a superior choice for CRM management in Shopify Plus brands.

Google Ads comparison

Littledata vs Upstack Data's solution for Google Ads

FeatureLittledataUpstack Data
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️✔️
Fully automatic setup✔️✔️
Server-side Enhanced Conversions✔️minus
New vs Returning customer conversions✔️minus

Meta Ads comparison

Littledata vs Upstack Data's solution for Meta Ads

FeatureLittledataUpstack Data
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Upstack Data
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

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