Littledata and Upstack Data both offer a 30-day free trial, identity resolution, and server-side tracking with no-code setups. However, Littledata excels with its automatic tracking of checkout steps, which enhances eCommerce insights without requiring developer resources. Additionally, Littledata's focus on Shopify, particularly with Hydrogen, allows for a more tailored experience for Shopify Plus brands. Its founder-led approach emphasizes a product-driven philosophy, ensuring that features are aligned with modern Shopify tracking needs. Overall, Littledata provides a more specialized solution for Shopify merchants looking for seamless integration and enhanced tracking capabilities.

For an online store with 50 orders per month, Upstack Data is approximately 666% more expensive than Littledata. At 500 orders, all options are equal at $149. For 5000 orders, Upstack Data is about 71% more expensive than Littledata. Finally, at 20000 orders, Upstack Data is around 25% more expensive than Littledata. Overall, Littledata offers a more cost-effective solution, especially at lower order volumes, while Upstack Data significantly increases in price at higher volumes.

Littledata offers a broader range of data destinations, including Google Analytics, Pinterest, and Segment, in addition to Meta Ads, TikTok, Klaviyo, and Google Ads. This allows for more comprehensive tracking and integration across various platforms. Upstack Data, on the other hand, focuses on fewer destinations, specifically Meta Ads, TikTok, Klaviyo, and Google Ads, which may limit cross-platform insights. Littledata's inclusion of additional platforms like Pinterest and Segment provides enhanced capabilities for data analysis and marketing strategies, making it a more versatile option for ecommerce tracking.

Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including GDPR/CCPA compliance documentation and the ability to backstitch Klaviyo profiles onto previous customer events. This ensures a seamless integration of historical data, enhancing customer insights. Unlike Upstack Data, which only focuses on not adding new emails to your marketing list, Littledata provides a more robust solution by leveraging cookies from other marketing channels to improve identity resolution. This holistic approach allows for better targeting and personalization in marketing efforts, making Littledata a superior choice for CRM management in Shopify Plus brands.