Littledata offers a comprehensive solution for Shopify Plus brands with features like server-side tracking and identity resolution, which enhance audience targeting and data privacy compliance. Its fully automatic, no-code setup simplifies integration, making it accessible for DTC brands. The automatic tracking of checkout extensibility allows for seamless data collection throughout the customer journey, which is crucial for optimizing revenue.

In contrast, Northbeam focuses on marketing intelligence with a proprietary attribution model and multi-touch attribution, providing insights across various platforms beyond Shopify. While it also offers a no-code setup, its emphasis is on advanced reporting and media mix modeling powered by machine learning.

Overall, Littledata is tailored for Shopify brands seeking streamlined data collection and audience insights, while Northbeam is better suited for broader marketing intelligence across multiple platforms.

For an online store with 50 orders per month, Northbeam is approximately 2,463% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5,000 orders, Northbeam is about 329% more expensive than Littledata. Finally, at 20,000 orders, Northbeam costs around 338% more than Littledata. Overall, Northbeam consistently shows significantly higher pricing compared to Littledata across different order volumes, except at the 500 orders level where prices align.