Littledata vs Northbeam
Is Littledata or Northbeam a better data solution for Shopify brands?
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
Littledata vs Northbeam comparison
| Feature | Littledata | Northbeam |
|---|---|---|
| Founder owned and led | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  |
| Identity resolution to boost audiences | ✔️ | |
| Server-side tracking | ✔️ | |
| Customer data to marketing platforms | ✔️ | |
| Automatic tracking of checkout steps | ✔️ | |
| No-code setup for Shopify Hydrogen | ✔️ | |
| Marketing reporting | | ✔️ |
| Proprietary attribution model | | ✔️ |
| Works with platforms other than Shopify | | ✔️ |
Littledata offers a 30-day free trial and focuses on identity resolution and server-side tracking, which enhances audience targeting and simplifies data integration with marketing platforms. Its automatic tracking of checkout steps is particularly beneficial for Shopify brands. In contrast, Northbeam emphasizes marketing reporting and a proprietary attribution model, but lacks the specific Shopify integration features that Littledata provides. Littledata's strengths lie in its tailored solutions for DTC brands, making it easier to capture revenue and accelerate growth through seamless data connections, giving it an edge over Northbeam in the Shopify ecosystem.
Reviews comparison
Littledata vs Northbeam's customer reviews
| Littledata | Northbeam | |
|---|---|---|
| Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." |
| Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." |
| Link | Read more reviews | Read more reviews |
Cost comparison
Littledata vs Northbeam's monthly subscription cost
| Store size | Littledata | Northbeam |
|---|---|---|
| 50 orders / month | $39 | $1000 |
| 500 orders / month | $149 | $1000 |
| 5,000 orders / month | $349 | $1500 |
| 20,000 orders / month | $799 | $3500 |
For an online store with 50 orders per month, Northbeam is approximately 2,463% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5,000 orders, Northbeam is about 329% more expensive than Littledata. Finally, at 20,000 orders, Northbeam costs around 338% more than Littledata. Overall, Northbeam consistently shows significantly higher pricing compared to Littledata across different order volumes, except at the 500 orders level where prices align.
Supported data destinations
| Destination | Littledata | Northbeam |
|---|---|---|
| Google Analytics | ✔️ | |
| Meta Ads | ✔️ | |
| TikTok | ✔️ | |
| ✔️ | | |
| Klaviyo | ✔️ | |
| Google Ads | ✔️ | |
| Segment | ✔️ | |
| Attentive | ✔️ | |
