Fueled vs Upstack Data

Is Fueled or Upstack Data a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


You could use both Fueled for accurate data, and Upstack Data for reporting

Fueled vs Upstack Data comparison

FeatureFueledUpstack DataLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
No-code setup for Shopify Hydrogen✔️minus✔️
30 day free trialminus✔️✔️
Public statement of privacy complianceminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
Automatic tracking of checkout extensibilityminusminus✔️

Fueled offers a comprehensive solution for collecting and organizing first-party eCommerce customer data across various platforms, including Shopify, BigCommerce, and more. Its no-code setup for Shopify Hydrogen simplifies integration, while server-side tracking and identity resolution enhance audience targeting. Fueled's flexibility allows data utilization across multiple marketing tools.

In comparison, Upstack Data focuses on centralizing analytics and marketing data with a proprietary attribution model, emphasizing privacy compliance and a fully automatic setup. It also offers a 30-day free trial, making it accessible for testing.

Littledata shares similar features, including a 30-day free trial and automatic tracking of checkout extensibility. It also emphasizes privacy compliance and identity resolution, providing a fully automatic setup.

Overall, Fueled stands out for its multi-platform compatibility and ease of integration, while Upstack Data and Littledata focus on centralization and automation.

Cost comparison

Fueled vs Upstack Data's monthly subscription cost

Store sizeFueledUpstack DataLittledata
50 orders / month$189$299$39
500 orders / month$349$299$149
5,000 orders / month$879$599$349
20,000 orders / month$2000$999$799

For 50 orders per month, Fueled is 384% more expensive than Littledata, while Upstack Data is 666% more expensive. At 500 orders, Fueled and Upstack Data are equal, but Fueled is 134% more than Littledata. For 5000 orders, Fueled is 152% more than Upstack Data and 151% more than Littledata. At 20000 orders, Fueled is 150% more than Upstack Data and 150% more than Littledata. Littledata consistently remains the most affordable option across all order volumes.

Supported data destinations

DestinationFueledUpstack DataLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Segment✔️minus✔️
TikTokminus✔️✔️
Klaviyominus✔️✔️
Pinterestminusminus✔️
Attentiveminusminus✔️

Fueled's data destinations focus on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, providing a robust framework for tracking user behavior and ad performance. Upstack Data emphasizes social media and email marketing with Meta Ads, TikTok, Klaviyo, and Google Ads, catering to brands looking to enhance their social engagement and email campaigns. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across various channels, enhancing data-driven decision-making and marketing strategies.

Google Ads comparison

Fueled vs Upstack Data's solution for Google Ads

FeatureFueledUpstack DataLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Fueled vs Upstack Data's solution for Meta Ads

FeatureFueledUpstack DataLittledata
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Upstack Data
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

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