Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
You could use both Fueled for accurate data, and Upstack Data for reporting
Feature | Fueled | Upstack Data | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Fueled offers a comprehensive solution for collecting and organizing first-party eCommerce customer data across various platforms, including Shopify, BigCommerce, and more. Its no-code setup for Shopify Hydrogen simplifies integration, while server-side tracking and identity resolution enhance audience targeting. Fueled's flexibility allows data utilization across multiple marketing tools.
In comparison, Upstack Data focuses on centralizing analytics and marketing data with a proprietary attribution model, emphasizing privacy compliance and a fully automatic setup. It also offers a 30-day free trial, making it accessible for testing.
Littledata shares similar features, including a 30-day free trial and automatic tracking of checkout extensibility. It also emphasizes privacy compliance and identity resolution, providing a fully automatic setup.
Overall, Fueled stands out for its multi-platform compatibility and ease of integration, while Upstack Data and Littledata focus on centralization and automation.
Store size | Fueled | Upstack Data | Littledata |
---|---|---|---|
50 orders / month | $189 | $299 | $39 |
500 orders / month | $349 | $299 | $149 |
5,000 orders / month | $879 | $599 | $349 |
20,000 orders / month | $2000 | $999 | $799 |
For 50 orders per month, Fueled is 384% more expensive than Littledata, while Upstack Data is 666% more expensive. At 500 orders, Fueled and Upstack Data are equal, but Fueled is 134% more than Littledata. For 5000 orders, Fueled is 152% more than Upstack Data and 151% more than Littledata. At 20000 orders, Fueled is 150% more than Upstack Data and 150% more than Littledata. Littledata consistently remains the most affordable option across all order volumes.
Destination | Fueled | Upstack Data | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
✔️ | |||
Attentive | ✔️ |
Fueled's data destinations focus on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, providing a robust framework for tracking user behavior and ad performance. Upstack Data emphasizes social media and email marketing with Meta Ads, TikTok, Klaviyo, and Google Ads, catering to brands looking to enhance their social engagement and email campaigns. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across various channels, enhancing data-driven decision-making and marketing strategies.
Feature | Fueled | Upstack Data | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Fueled | Upstack Data | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |