Fueled vs Upstack Data

Is Fueled or Upstack Data a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Fueled vs Upstack Data comparison

FeatureFueledUpstack DataLittledata
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
30 day free trialminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Fueled excels in capturing and organizing 1st-party eCommerce customer data across multiple platforms, making it versatile for brands using various tools. Upstack Data offers a proprietary attribution model and emphasizes centralizing analytics for faster decision-making. However, Littledata stands out with its automatic tracking of checkout steps, enhancing user experience and data accuracy. Additionally, it provides a fully automatic, no-code setup, making it user-friendly. While all three tools offer server-side tracking and customer data integration, Littledata's focus on checkout tracking gives it a competitive edge in optimizing the eCommerce journey.

Reviews comparison

Fueled vs Upstack Data's customer reviews

FueledUpstack DataLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall.""Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Fueled vs Upstack Data's monthly subscription cost

Store sizeFueledUpstack DataLittledata
50 orders / month$189$299$39
500 orders / month$349$299$149
5,000 orders / month$879$599$349
20,000 orders / month$2000$999$799

For 50 orders per month, Fueled is 384% more expensive than Littledata, while Upstack Data is 666% more expensive. At 500 orders, Fueled and Upstack Data are equal, but Fueled is 134% more than Littledata. For 5000 orders, Fueled is 152% more than Upstack Data and 151% more than Littledata. At 20000 orders, Fueled is 150% more than Upstack Data and 150% more than Littledata. Littledata consistently remains the most affordable option across all order volumes.

Supported data destinations

DestinationFueledUpstack DataLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Segment✔️minus✔️
TikTokminus✔️✔️
Klaviyominus✔️✔️
Pinterestminusminus✔️
Attentiveminusminus✔️

Fueled's data destinations focus on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, providing a robust framework for tracking user behavior and ad performance. Upstack Data emphasizes social media and email marketing with Meta Ads, TikTok, Klaviyo, and Google Ads, catering to brands looking to enhance their social engagement and email campaigns. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across various channels, enhancing data-driven decision-making and marketing strategies.

Google Ads comparison

Fueled vs Upstack Data's solution for Google Ads

FeatureFueledUpstack DataLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Fueled vs Upstack Data's solution for Meta Ads

FeatureFueledUpstack DataLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Score✔️✔️✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Upstack Data
Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.