Fueled vs Northbeam

Is Fueled or Northbeam a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.


You could use both Fueled for accurate data, and Northbeam for reporting

Fueled vs Northbeam comparison

FeatureFueledNorthbeamLittledata
Server-side tracking✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
No-code setup for Shopify Hydrogen✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Fueled offers robust features for eCommerce data collection, including server-side tracking and identity resolution, which enhance audience targeting. Its no-code setup is compatible with Shopify Hydrogen and integrates with various platforms like BigCommerce and Yotpo, allowing for comprehensive data capture across channels.

In comparison, Northbeam focuses on marketing intelligence with a proprietary attribution model and emphasizes fully automatic, no-code setup. It excels in multi-touch attribution and media mix modeling, leveraging machine learning for insights.

Littledata also provides server-side tracking and identity resolution, with a strong emphasis on privacy compliance and automatic tracking of checkout extensibility. Its 30-day free trial allows users to test its features.

Overall, Fueled is ideal for comprehensive data organization across multiple platforms, while Northbeam and Littledata offer specialized marketing insights and compliance features, respectively.

Cost comparison

Fueled vs Northbeam's monthly subscription cost

Store sizeFueledNorthbeamLittledata
50 orders / month$189$1000$39
500 orders / month$349$1000$149
5,000 orders / month$879$1500$349
20,000 orders / month$2000$3500$799

For 50 orders per month, Fueled is 83% cheaper than Northbeam and 79% more expensive than Littledata. At 500 orders, Fueled and Northbeam are equal, while Littledata is 57% cheaper than both. For 5,000 orders, Fueled is 41% cheaper than Northbeam and 60% more expensive than Littledata. At 20,000 orders, Fueled is 43% cheaper than Northbeam and 150% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationFueledNorthbeamLittledata
Google Analytics✔️minus✔️
Segment✔️minus✔️
Meta Ads✔️minus✔️
Google Ads✔️minus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Attentiveminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Northbeam
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

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