Fueled vs Northbeam
Is Fueled or Northbeam a better data solution for Shopify brands?
What is Fueled?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
Fueled vs Northbeam comparison
| Feature | Fueled | Northbeam | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| Customer data to marketing platforms | ✔️ | | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Identity resolution to boost audiences | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Fueled focuses on collecting and organizing first-party eCommerce customer data across various platforms, emphasizing server-side tracking and integration with tools like Shopify and BigCommerce. Northbeam offers marketing reporting and a proprietary attribution model with a fully automatic setup, targeting profitable growth through advanced machine learning.
Littledata stands out with its 30-day free trial, identity resolution for audience enhancement, and automatic tracking of checkout steps, combining features from both competitors while providing a risk-free trial and enhanced audience insights.
Reviews comparison
Fueled vs Northbeam's customer reviews
| Fueled | Northbeam | Littledata | |
|---|---|---|---|
| Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Fueled vs Northbeam's monthly subscription cost
| Store size | Fueled | Northbeam | Littledata |
|---|---|---|---|
| 50 orders / month | $189 | $1000 | $39 |
| 500 orders / month | $349 | $1000 | $149 |
| 5,000 orders / month | $879 | $1500 | $349 |
| 20,000 orders / month | $2000 | $3500 | $799 |
For 50 orders per month, Fueled is 83% cheaper than Northbeam and 79% more expensive than Littledata. At 500 orders, Fueled and Northbeam are equal, while Littledata is 57% cheaper than both. For 5,000 orders, Fueled is 41% cheaper than Northbeam and 60% more expensive than Littledata. At 20,000 orders, Fueled is 43% cheaper than Northbeam and 150% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Supported data destinations
| Destination | Fueled | Northbeam | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Segment | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Attentive | | | ✔️ |
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