Fueled offers a comprehensive solution for collecting and organizing first-party eCommerce customer data across multiple platforms, including Shopify, BigCommerce, and others. Its server-side tracking and identity resolution features enhance audience targeting, while the no-code setup for Shopify Hydrogen simplifies integration. Fueled's strength lies in its ability to capture data from various channels, providing flexibility in data usage.

In comparison, Google Sales Channel focuses on seamless integration with Shopify for Analytics and Ads, offering a fully automatic setup and a public statement of privacy compliance. However, it lacks the multi-platform support that Fueled provides.

Littledata also offers robust features like server-side tracking, identity resolution, and automatic checkout tracking, along with a 30-day free trial and privacy compliance. While it shares similarities with Fueled, it may not have the same level of multi-platform integration. Overall, Fueled stands out for its versatility and comprehensive data collection capabilities.

For an online store with 50 orders, Fueled is 384% more expensive than Littledata. At 500 orders, Fueled and Google Sales Channel are equal, while Littledata is 57% cheaper than both. For 5000 orders, Fueled is 151% more than Littledata, while Google Sales Channel remains free. At 20000 orders, Fueled is 150% more expensive than Littledata, with Google Sales Channel still at no cost. Overall, Fueled consistently has the highest costs, while Google Sales Channel is free.

Fueled's data destinations include Google Analytics, Segment, Meta Ads, and Google Ads, offering a broader range of integrations for comprehensive customer data management and marketing analytics. This allows for more advanced tracking and segmentation across multiple platforms.

In contrast, Google Sales Channel focuses primarily on Google Analytics and Google Ads, providing a more streamlined approach but with limited integration options.

Littledata offers a diverse set of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling extensive tracking and marketing capabilities across various channels, enhancing data-driven decision-making.

Littledata's purchase and checkout tracking offers comprehensive features that enhance data accuracy and attribution. Its server-side tracking ensures 100% accuracy and includes post-purchase upsells and refunds, which are crucial for understanding customer behavior. The ability to filter orders by sales channel and utilize user-provided data for improved attribution provides deeper insights. Additionally, Littledata's checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, unlike Fueled's limited tracking of only the checkout start. Compared to Google Sales Channel, which tracks via the thank you and checkout pages, Littledata's approach offers a more robust and detailed view of the entire customer journey.