Fueled vs Facebook Sales Channel

Is Fueled or Facebook Sales Channel a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.


Fueled vs Facebook Sales Channel comparison

FeatureFueledFacebook Sales ChannelLittledata
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Founder owned and led✔️minus✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Identity resolution to boost audiencesminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Fueled offers comprehensive server-side tracking and integrates with multiple platforms beyond Shopify, making it versatile for eCommerce data collection. In contrast, Facebook Sales Channel provides a straightforward, no-code setup specifically for Meta Ads but lacks broader integration capabilities. Littledata excels by combining features from both, including identity resolution and automatic tracking of checkout steps, while also offering a 30-day free trial and being founder-owned. This positions Littledata as a more robust solution for comprehensive data management and audience targeting across various platforms.

Reviews comparison

Fueled vs Facebook Sales Channel's customer reviews

FueledFacebook Sales ChannelLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall.""Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Fueled vs Facebook Sales Channel's monthly subscription cost

Store sizeFueledFacebook Sales ChannelLittledata
50 orders / month$189$0$39
500 orders / month$349$0$149
5,000 orders / month$879$0$349
20,000 orders / month$2000$0$799

For an online store with 50 orders, Fueled is 384% more expensive than Littledata. At 500 orders, Fueled and Facebook Sales Channel are equal, while Littledata is 57% cheaper than both. With 5000 orders, Fueled is 151% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Fueled is 150% more than Littledata, and Facebook Sales Channel continues to be free. Overall, Facebook Sales Channel is the least expensive option across all order volumes.

Supported data destinations

DestinationFueledFacebook Sales ChannelLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
Segment✔️minus✔️
Google Ads✔️minus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Attentiveminusminus✔️

Fueled's data destinations focus on integrating various analytics and advertising platforms, allowing for centralized data management and insights across Google Analytics, Segment, Meta Ads, and Google Ads. This enables comprehensive tracking and optimization of marketing efforts.

In contrast, Facebook Sales Channel primarily targets Meta Ads, emphasizing direct integration with Facebook's advertising ecosystem for streamlined ad management and performance tracking.

Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing extensive tracking capabilities across multiple platforms, enhancing customer insights and marketing effectiveness.

Meta Ads comparison

Fueled vs Facebook Sales Channel's solution for Meta Ads

FeatureFueledFacebook Sales ChannelLittledata
Key benefits
100% accurate revenue in Meta✔️minus✔️
Boost to Event Match Quality Score✔️minus✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Fully automatic setupminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Facebook Sales Channel
Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

Can I switch from Facebook Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook Sales Channel setup.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.