Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
Feature | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Fueled offers comprehensive features for eCommerce data collection, including server-side tracking and identity resolution, which enhance audience targeting. Its no-code setup is compatible with Shopify Hydrogen and integrates with various platforms like BigCommerce and Yotpo, allowing for versatile data usage.
In comparison, Facebook Sales Channel provides a built-in connector for Meta Ads, ensuring ease of use with Shopify but lacks the extensive integration options of Fueled. It focuses on automatic setup and privacy compliance but does not offer the same level of data collection versatility.
Littledata also features server-side tracking and identity resolution, similar to Fueled, and emphasizes automatic setup and privacy compliance. However, it includes automatic tracking of checkout extensibility, which can enhance data accuracy during the purchase process.
Overall, Fueled stands out for its broad integration capabilities, while Littledata offers robust tracking features, and Facebook Sales Channel simplifies Meta Ads integration.
Store size | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $189 | $0 | $39 |
500 orders / month | $349 | $0 | $149 |
5,000 orders / month | $879 | $0 | $349 |
20,000 orders / month | $2000 | $0 | $799 |
For an online store with 50 orders, Fueled is 384% more expensive than Littledata. At 500 orders, Fueled and Facebook Sales Channel are equal, while Littledata is 57% cheaper than both. With 5000 orders, Fueled is 151% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Fueled is 150% more than Littledata, and Facebook Sales Channel continues to be free. Overall, Facebook Sales Channel is the least expensive option across all order volumes.
Destination | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Klaviyo | ✔️ | ||
Attentive | ✔️ |
Fueled's data destinations focus on integrating various analytics and advertising platforms, allowing for centralized data management and insights across Google Analytics, Segment, Meta Ads, and Google Ads. This enables comprehensive tracking and optimization of marketing efforts.
In contrast, Facebook Sales Channel primarily targets Meta Ads, emphasizing direct integration with Facebook's advertising ecosystem for streamlined ad management and performance tracking.
Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing extensive tracking capabilities across multiple platforms, enhancing customer insights and marketing effectiveness.
Feature | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |