Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Feature | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Identity resolution to boost audiences | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Fueled offers comprehensive server-side tracking and integrates with multiple platforms beyond Shopify, making it versatile for eCommerce data collection. In contrast, Facebook Sales Channel provides a straightforward, no-code setup specifically for Meta Ads but lacks broader integration capabilities. Littledata excels by combining features from both, including identity resolution and automatic tracking of checkout steps, while also offering a 30-day free trial and being founder-owned. This positions Littledata as a more robust solution for comprehensive data management and audience targeting across various platforms.
Fueled | Facebook Sales Channel | Littledata | |
---|---|---|---|
Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $189 | $0 | $39 |
500 orders / month | $349 | $0 | $149 |
5,000 orders / month | $879 | $0 | $349 |
20,000 orders / month | $2000 | $0 | $799 |
For an online store with 50 orders, Fueled is 384% more expensive than Littledata. At 500 orders, Fueled and Facebook Sales Channel are equal, while Littledata is 57% cheaper than both. With 5000 orders, Fueled is 151% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Fueled is 150% more than Littledata, and Facebook Sales Channel continues to be free. Overall, Facebook Sales Channel is the least expensive option across all order volumes.
Destination | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Klaviyo | ✔️ | ||
Attentive | ✔️ |
Fueled's data destinations focus on integrating various analytics and advertising platforms, allowing for centralized data management and insights across Google Analytics, Segment, Meta Ads, and Google Ads. This enables comprehensive tracking and optimization of marketing efforts.
In contrast, Facebook Sales Channel primarily targets Meta Ads, emphasizing direct integration with Facebook's advertising ecosystem for streamlined ad management and performance tracking.
Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing extensive tracking capabilities across multiple platforms, enhancing customer insights and marketing effectiveness.
Feature | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | |
Boost to Event Match Quality Score | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |