Fueled vs Facebook Sales Channel

Is Fueled or Facebook Sales Channel a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.


Fueled vs Facebook Sales Channel comparison

FeatureFueledFacebook Sales ChannelLittledata
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
No-code setup for Shopify Hydrogen✔️minus✔️
Founder owned and led✔️minus✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Automatic tracking of checkout stepsminusminus✔️

Fueled offers comprehensive server-side tracking and identity resolution, enabling enhanced audience targeting across multiple platforms, not just Shopify. Its no-code setup for Shopify Hydrogen simplifies integration. In contrast, Facebook Sales Channel provides a free connector for Meta Ads but lacks the broader data capture capabilities and automatic tracking features. Littledata excels by combining the strengths of both: it offers a 30-day free trial, founder-led innovation, and automatic tracking of checkout steps, making it a more robust solution for eCommerce data collection and organization.

Reviews comparison

Fueled vs Facebook Sales Channel's customer reviews

FueledFacebook Sales ChannelLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall.""Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Fueled vs Facebook Sales Channel's monthly subscription cost

Store sizeFueledFacebook Sales ChannelLittledata
50 orders / month$189$0$39
500 orders / month$349$0$149
5,000 orders / month$879$0$349
20,000 orders / month$2000$0$799

For an online store with 50 orders, Fueled is 384% more expensive than Littledata. At 500 orders, Fueled and Facebook Sales Channel are equal, while Littledata is 57% cheaper than both. With 5000 orders, Fueled is 151% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Fueled is 150% more than Littledata, and Facebook Sales Channel continues to be free. Overall, Facebook Sales Channel is the least expensive option across all order volumes.

Supported data destinations

DestinationFueledFacebook Sales ChannelLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
Segment✔️minus✔️
Google Ads✔️minus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Attentiveminusminus✔️

Fueled's data destinations focus on integrating various analytics and advertising platforms, allowing for centralized data management and insights across Google Analytics, Segment, Meta Ads, and Google Ads. This enables comprehensive tracking and optimization of marketing efforts.

In contrast, Facebook Sales Channel primarily targets Meta Ads, emphasizing direct integration with Facebook's advertising ecosystem for streamlined ad management and performance tracking.

Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing extensive tracking capabilities across multiple platforms, enhancing customer insights and marketing effectiveness.

Meta Ads comparison

Fueled vs Facebook Sales Channel's solution for Meta Ads

FeatureFueledFacebook Sales ChannelLittledata
Key benefits
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Facebook Sales Channel
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

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