Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
Feature | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout steps | ✔️ |
Fueled offers comprehensive server-side tracking and identity resolution, enabling enhanced audience targeting across multiple platforms, not just Shopify. Its no-code setup for Shopify Hydrogen simplifies integration. In contrast, Facebook Sales Channel provides a free connector for Meta Ads but lacks the broader data capture capabilities and automatic tracking features. Littledata excels by combining the strengths of both: it offers a 30-day free trial, founder-led innovation, and automatic tracking of checkout steps, making it a more robust solution for eCommerce data collection and organization.
Fueled | Facebook Sales Channel | Littledata | |
---|---|---|---|
Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews | Read more reviews | Read more reviews |
Store size | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $189 | $0 | $39 |
500 orders / month | $349 | $0 | $149 |
5,000 orders / month | $879 | $0 | $349 |
20,000 orders / month | $2000 | $0 | $799 |
For an online store with 50 orders, Fueled is 384% more expensive than Littledata. At 500 orders, Fueled and Facebook Sales Channel are equal, while Littledata is 57% cheaper than both. With 5000 orders, Fueled is 151% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Fueled is 150% more than Littledata, and Facebook Sales Channel continues to be free. Overall, Facebook Sales Channel is the least expensive option across all order volumes.
Destination | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Klaviyo | ✔️ | ||
Attentive | ✔️ |
Fueled's data destinations focus on integrating various analytics and advertising platforms, allowing for centralized data management and insights across Google Analytics, Segment, Meta Ads, and Google Ads. This enables comprehensive tracking and optimization of marketing efforts.
In contrast, Facebook Sales Channel primarily targets Meta Ads, emphasizing direct integration with Facebook's advertising ecosystem for streamlined ad management and performance tracking.
Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing extensive tracking capabilities across multiple platforms, enhancing customer insights and marketing effectiveness.
Feature | Fueled | Facebook Sales Channel | Littledata |
---|---|---|---|
Key benefits | |||
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |