Facebook Sales Channel offers a built-in connector for Meta Ads, enabling customer data transfer to marketing platforms with a no-code setup. However, it lacks server-side tracking and works exclusively with Shopify. Popsixle enhances audience targeting through identity resolution and server-side tracking, but is not limited to Shopify.

Littledata combines the strengths of both, offering server-side tracking, identity resolution, and automatic checkout tracking, along with a no-code setup and compatibility with multiple platforms. Its comprehensive features and ease of use position it as a superior choice for tracking and data collection.

For an online store with 50 orders, Popsixle is 143% more expensive than Littledata. At 500 orders, Popsixle is 0% since both it and Facebook Sales Channel are free, while Littledata costs 100% more than Facebook. At 5000 orders, Popsixle is 43% cheaper than Littledata. Finally, at 20000 orders, Popsixle is only 0.5% cheaper than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Popsixle and Littledata show varying price differences.

The main difference lies in the breadth and integration of data destinations. Facebook Sales Channel's data destination for Meta Ads focuses primarily on optimizing Facebook advertising by directly linking Shopify data to Meta's advertising platform. In contrast, Popsixle's Meta Ads destination also targets Facebook but may offer additional insights or features specific to their platform. Littledata, however, provides a more comprehensive solution with multiple data destinations, including Google Analytics, TikTok, and Klaviyo, allowing for a holistic view of customer interactions across various platforms, enhancing cross-channel marketing strategies and analytics capabilities.