Facebook Sales Channel offers a straightforward integration with Shopify, featuring a free connector for Meta Ads, which simplifies customer data transfer to marketing platforms. Its fully automatic setup requires no coding, making it user-friendly, especially for Shopify Plus brands. However, it lacks advanced features like server-side tracking and identity resolution.

Popsixle enhances audience targeting through server-side tracking and identity resolution, providing insights into customer behavior across platforms beyond Shopify. This can lead to improved audience segmentation and conversion tracking.

Littledata combines features from both, offering server-side tracking and identity resolution while maintaining a user-friendly setup. It also includes automatic tracking of checkout extensibility, which can be beneficial for optimizing the checkout process.

In summary, while Facebook Sales Channel is easy to use, Popsixle and Littledata provide more advanced tracking and audience optimization capabilities.

For an online store with 50 orders, Popsixle is 143% more expensive than Littledata. At 500 orders, Popsixle is 0% since both it and Facebook Sales Channel are free, while Littledata costs 100% more than Facebook. At 5000 orders, Popsixle is 43% cheaper than Littledata. Finally, at 20000 orders, Popsixle is only 0.5% cheaper than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Popsixle and Littledata show varying price differences.

The main difference lies in the breadth and integration of data destinations. Facebook Sales Channel's data destination for Meta Ads focuses primarily on optimizing Facebook advertising by directly linking Shopify data to Meta's advertising platform. In contrast, Popsixle's Meta Ads destination also targets Facebook but may offer additional insights or features specific to their platform. Littledata, however, provides a more comprehensive solution with multiple data destinations, including Google Analytics, TikTok, and Klaviyo, allowing for a holistic view of customer interactions across various platforms, enhancing cross-channel marketing strategies and analytics capabilities.