Facebook Sales Channel offers a built-in connector for Meta Ads, enabling seamless customer data transfer to marketing platforms with a no-code setup. However, it is limited to Shopify. Fueled provides server-side tracking and works with multiple platforms, capturing first-party data across various channels. Littledata stands out with its comprehensive features, including identity resolution, automatic tracking of checkout steps, and a fully automatic setup, while also supporting multiple platforms. Its founder-led approach and 30-day free trial further enhance its appeal, making it a more versatile option for eCommerce data collection and tracking.

For an online store with 50 orders, Fueled is 100% more expensive than Littledata. At 500 orders, Fueled is 0% (free) while Littledata is 100% more expensive. At 5000 orders, Fueled is 152% more expensive than Littledata. Finally, at 20000 orders, Fueled is 150% more expensive than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Fueled consistently has higher costs compared to Littledata as order volume increases.

Facebook Sales Channel's data destinations focus primarily on integrating with Meta Ads, optimizing ad performance and tracking conversions directly within the Facebook ecosystem. Fueled's data destinations offer a broader range, including Google Analytics and Segment, allowing for more comprehensive data analysis across multiple platforms. Littledata expands on this by integrating with various marketing tools like TikTok, Pinterest, Klaviyo, and Attentive, in addition to Google Analytics and Meta Ads, providing a more extensive tracking solution that covers diverse marketing channels and customer engagement strategies. This makes Littledata particularly versatile for multi-channel marketing efforts.