Facebook Sales Channel offers a straightforward, no-code setup for Shopify users, integrating customer data with Meta Ads. However, it lacks advanced features like server-side tracking and automatic checkout step tracking. Elevar provides robust identity resolution and server-side tracking, ensuring comprehensive conversion tracking but may require more technical setup. Littledata combines the strengths of both, offering a fully automatic, no-code setup, identity resolution, server-side tracking, and automatic checkout tracking, making it a more comprehensive solution for data collection and audience boosting.

For an online store with 50 orders, Elevar is 100% more expensive than Littledata. At 500 orders, Elevar is 0% (free) while Littledata costs 100% more. For 5000 orders, Elevar is 29% more expensive than Littledata. At 20000 orders, Elevar is 19% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, making it the most cost-effective option compared to Elevar and Littledata, which vary significantly in pricing as order volume increases.

The main difference lies in the breadth and focus of data destinations. Facebook Sales Channel primarily integrates with Meta Ads, optimizing for Facebook and Instagram advertising. In contrast, Elevar offers a wider range of destinations, including multiple advertising platforms and email/SMS services, allowing for more comprehensive tracking across various channels. Littledata also supports a variety of platforms but emphasizes integration with analytics and marketing tools, focusing on data consistency and user behavior insights. Overall, Elevar provides the most extensive tracking options, while Facebook Sales Channel is more specialized.