Facebook Sales Channel offers a straightforward integration with Shopify, emphasizing ease of use with its no-code setup and built-in connector for Meta Ads. It provides essential features like customer data sharing and a public privacy compliance statement, along with a 30-day free trial. However, it lacks advanced tracking capabilities.

In contrast, Elevar focuses on resolving conversion tracking issues through server-side tracking, enhancing audience targeting. It also ensures privacy compliance and shares customer data with marketing platforms, but it requires more technical setup compared to Facebook Sales Channel.

Littledata combines features from both, offering server-side tracking and identity resolution while maintaining a no-code setup. It also includes automatic tracking of checkout extensibility, making it a more comprehensive solution for data collection and tracking compared to both Facebook Sales Channel and Elevar.

For an online store with 50 orders, Elevar is 100% more expensive than Littledata. At 500 orders, Elevar is 0% (free) while Littledata costs 100% more. For 5000 orders, Elevar is 29% more expensive than Littledata. At 20000 orders, Elevar is 19% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, making it the most cost-effective option compared to Elevar and Littledata, which vary significantly in pricing as order volume increases.

The main difference lies in the breadth and focus of data destinations. Facebook Sales Channel primarily integrates with Meta Ads, optimizing for Facebook and Instagram advertising. In contrast, Elevar offers a wider range of destinations, including multiple advertising platforms and email/SMS services, allowing for more comprehensive tracking across various channels. Littledata also supports a variety of platforms but emphasizes integration with analytics and marketing tools, focusing on data consistency and user behavior insights. Overall, Elevar provides the most extensive tracking options, while Facebook Sales Channel is more specialized.