Facebook Sales Channel vs Elevar

Is Facebook Sales Channel or Elevar a better data solution for Shopify brands?

Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads only, and is used by 2.80M Shopify sites.


Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6,300 Shopify sites.


Overall Facebook Sales Channel vs Elevar comparison

FeatureFacebook Sales ChannelElevar
Overall benefits
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Fully privacy compliant✔️✔️
Fully automatic, no code setup✔️minus
Identity resolution / session enrichmentminus✔️
Server-side trackingminus✔️
Supported destinations
Meta Ads✔️✔️
Google Analyticsminus✔️
Pinterestminus✔️
TikTokminus✔️
Klaviyominus✔️
Attentiveminus✔️
Google Adsminus✔️

Meta Ads comparison

Comparing Facebook Sales Channel against Elevar's solution for Meta Ads

FeatureFacebook Sales ChannelElevar
Key benefits
100% accurate revenue in Metaminus✔️
Boost to Event Match Quality Scoreminus✔️
Pre-purchase audiences based on first-party dataminus✔️
Added to Cart trigger
Via Conversions APIminus✔️
Checkout steps
Via Conversions APIminus✔️
Includes all checkout stepsminus✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsellsminus✔️
Filters to exclude orders from some channelsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Facebook Sales Channel against Elevar
How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads only.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

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