Elevar vs Upstack Data

Is Elevar or Upstack Data a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Switching from Elevar? Get 50% off your first year with Littledata

Elevar vs Upstack Data comparison

FeatureElevarUpstack DataLittledata
Identity resolution to boost audiences✔️✔️✔️
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
30 day free trialminus✔️✔️
Founder owned and ledminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Elevar focuses on ensuring 100% conversion tracking through Google Tag Manager and server-side tracking, now integrated into a broader analytics tool post-acquisition. Upstack Data offers a proprietary attribution model and emphasizes centralizing data for faster decisions, with a fully automatic setup. Littledata stands out with its automatic tracking of checkout steps, alongside similar features like identity resolution and server-side tracking. While Elevar excels in conversion tracking, Upstack Data centralizes analytics, and Littledata enhances the checkout experience, making it a strong choice for comprehensive tracking and data collection.

Reviews comparison

Elevar vs Upstack Data's customer reviews

ElevarUpstack DataLittledata
Example product review"They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Elevar vs Upstack Data's monthly subscription cost

Store sizeElevarUpstack DataLittledata
50 orders / month$200$299$39
500 orders / month$200$299$149
5,000 orders / month$450$599$349
20,000 orders / month$950$999$799

For an online store with 50 orders, Elevar is 413% more expensive than Littledata, while Upstack Data is 666% more expensive. At 500 orders, Elevar and Upstack Data are equal, but Littledata is 25% cheaper than both. For 5000 orders, Elevar is 29% cheaper than Upstack Data, while Littledata is 22% cheaper than Elevar. At 20000 orders, Elevar is 5% cheaper than Upstack Data, and Littledata is 16% cheaper than Upstack Data but 16% more expensive than Elevar.

Supported data destinations

DestinationElevarUpstack DataLittledata
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Pinterest✔️minus✔️
Attentive✔️minus✔️
Yotpo Email & SMS✔️minusminus
Postscript✔️minusminus
Segmentminusminus✔️

Elevar offers a broader range of data destinations, including Yotpo Email & SMS and Postscript, which are focused on customer engagement and retention. Upstack Data has a more streamlined selection, focusing on major advertising platforms and Klaviyo. Littledata also provides a comprehensive list, including Segment for data integration, but lacks some of the customer engagement tools found in Elevar. Overall, Elevar is best for extensive marketing and engagement tracking, while Upstack Data and Littledata focus on core advertising and analytics platforms.

Klaviyo comparison

Elevar vs Upstack Data's solution for Klaviyo

FeatureElevarUpstack DataLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-side✔️minus✔️
Tracked client-sideminus✔️minus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️minus✔️
Enriched product info (e.g. category)✔️minus✔️
Backwards compatible with Klaviyo templates✔️minus✔️
Unreliable tracking of button clicksminus✔️minus
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout pageminus✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers distinct advantages over Elevar and Upstack Data for tracking customers from Shopify to Klaviyo. While both Elevar and Upstack Data focus on not adding new emails to marketing lists, Littledata enhances customer tracking by utilizing other marketing channel cookies to improve identity resolution. Additionally, it backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions. This capability allows for more personalized marketing efforts. Furthermore, Littledata includes documentation for GDPR/CCPA opt-out processes, ensuring compliance, which is a shared benefit with Elevar and Upstack Data. Overall, Littledata's advanced identity tracking and historical data integration make it a superior choice for CRM management.

Google Ads comparison

Elevar vs Upstack Data's solution for Google Ads

FeatureElevarUpstack DataLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️

Meta Ads comparison

Elevar vs Upstack Data's solution for Meta Ads

FeatureElevarUpstack DataLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Score✔️✔️✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Fully automatic setup✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Upstack Data
Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.