Elevar focuses on fixing conversion tracking issues and optimizing Google Tag Manager (GTM) setups with server-side tracking, ensuring data is accurately pushed to marketing channels. Its identity resolution feature enhances audience targeting, while its public statement of privacy compliance builds trust.

In contrast, Upstack Data emphasizes a proprietary attribution model and offers a fully automatic, no-code setup, which simplifies implementation. It centralizes analytics and marketing data for quicker decision-making, addressing data silos.

Littledata also provides a no-code setup and automatic tracking of checkout extensibility, making it user-friendly. Like Elevar and Upstack, it offers identity resolution and privacy compliance, but its focus on checkout tracking may appeal to brands prioritizing e-commerce optimization.

Overall, Elevar is more specialized in conversion tracking, while Upstack and Littledata offer broader data centralization and ease of use.

For an online store with 50 orders, Elevar is 413% more expensive than Littledata, while Upstack Data is 666% more expensive. At 500 orders, Elevar and Upstack Data are equal, but Littledata is 25% cheaper than both. For 5000 orders, Elevar is 29% cheaper than Upstack Data, while Littledata is 22% cheaper than Elevar. At 20000 orders, Elevar is 5% cheaper than Upstack Data, and Littledata is 16% cheaper than Upstack Data but 16% more expensive than Elevar.

Elevar offers a broader range of data destinations, including Yotpo Email & SMS and Postscript, which are focused on customer engagement and retention. Upstack Data has a more streamlined selection, focusing on major advertising platforms and Klaviyo. Littledata also provides a comprehensive list, including Segment for data integration, but lacks some of the customer engagement tools found in Elevar. Overall, Elevar is best for extensive marketing and engagement tracking, while Upstack Data and Littledata focus on core advertising and analytics platforms.

Littledata offers distinct advantages over Elevar and Upstack Data for tracking customers from Shopify to Klaviyo. While both Elevar and Upstack Data focus on not adding new emails to marketing lists, Littledata enhances customer tracking by utilizing other marketing channel cookies to improve identity resolution. Additionally, it backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions. This capability allows for more personalized marketing efforts. Furthermore, Littledata includes documentation for GDPR/CCPA opt-out processes, ensuring compliance, which is a shared benefit with Elevar and Upstack Data. Overall, Littledata's advanced identity tracking and historical data integration make it a superior choice for CRM management.