Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Switching from Elevar? Get 50% off your first year with Littledata
Feature | Elevar | Upstack Data | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Elevar focuses on ensuring 100% conversion tracking through Google Tag Manager and server-side tracking, now integrated into a broader analytics tool post-acquisition. Upstack Data offers a proprietary attribution model and emphasizes centralizing data for faster decisions, with a fully automatic setup. Littledata stands out with its automatic tracking of checkout steps, alongside similar features like identity resolution and server-side tracking. While Elevar excels in conversion tracking, Upstack Data centralizes analytics, and Littledata enhances the checkout experience, making it a strong choice for comprehensive tracking and data collection.
Elevar | Upstack Data | Littledata | |
---|---|---|---|
Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Elevar | Upstack Data | Littledata |
---|---|---|---|
50 orders / month | $200 | $299 | $39 |
500 orders / month | $200 | $299 | $149 |
5,000 orders / month | $450 | $599 | $349 |
20,000 orders / month | $950 | $999 | $799 |
For an online store with 50 orders, Elevar is 413% more expensive than Littledata, while Upstack Data is 666% more expensive. At 500 orders, Elevar and Upstack Data are equal, but Littledata is 25% cheaper than both. For 5000 orders, Elevar is 29% cheaper than Upstack Data, while Littledata is 22% cheaper than Elevar. At 20000 orders, Elevar is 5% cheaper than Upstack Data, and Littledata is 16% cheaper than Upstack Data but 16% more expensive than Elevar.
Destination | Elevar | Upstack Data | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Elevar offers a broader range of data destinations, including Yotpo Email & SMS and Postscript, which are focused on customer engagement and retention. Upstack Data has a more streamlined selection, focusing on major advertising platforms and Klaviyo. Littledata also provides a comprehensive list, including Segment for data integration, but lacks some of the customer engagement tools found in Elevar. Overall, Elevar is best for extensive marketing and engagement tracking, while Upstack Data and Littledata focus on core advertising and analytics platforms.
Feature | Elevar | Upstack Data | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ||
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers distinct advantages over Elevar and Upstack Data for tracking customers from Shopify to Klaviyo. While both Elevar and Upstack Data focus on not adding new emails to marketing lists, Littledata enhances customer tracking by utilizing other marketing channel cookies to improve identity resolution. Additionally, it backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions. This capability allows for more personalized marketing efforts. Furthermore, Littledata includes documentation for GDPR/CCPA opt-out processes, ensuring compliance, which is a shared benefit with Elevar and Upstack Data. Overall, Littledata's advanced identity tracking and historical data integration make it a superior choice for CRM management.
Feature | Elevar | Upstack Data | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ |
Feature | Elevar | Upstack Data | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |