Elevar focuses on resolving conversion tracking issues and optimizing Google Tag Manager (GTM) setups through server-side tracking, enhancing audience targeting via identity resolution. Its emphasis on pushing data back to marketing channels makes it suitable for brands needing robust tracking solutions.

In contrast, Google Sales Channel offers a built-in, no-code setup for Analytics and Ads, making it user-friendly for Shopify users. However, it lacks advanced features like identity resolution and server-side tracking, which may limit its effectiveness for complex tracking needs.

Littledata combines features from both Elevar and Google Sales Channel, offering identity resolution, server-side tracking, and automatic checkout tracking. Its fully automatic setup and 30-day free trial make it accessible while providing comprehensive data integration with marketing platforms. Overall, Littledata presents a balanced solution for brands seeking both ease of use and advanced tracking capabilities.

For an online store with 50 orders, Elevar is 413% more expensive than Littledata. At 500 orders, Elevar and Google Sales Channel are equal, while Littledata is 25% cheaper than Elevar. With 5000 orders, Elevar is 29% more than Littledata, while Google Sales Channel remains free. At 20000 orders, Elevar is 19% more than Littledata, and Google Sales Channel continues to be free. Overall, Elevar consistently has higher costs compared to Littledata and Google Sales Channel.

Elevar's data destinations offer a broader range of integrations, including platforms like Meta Ads, Pinterest, TikTok, Klaviyo, and Yotpo, allowing for comprehensive tracking across various marketing channels. This enables detailed insights into customer behavior and campaign performance. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its tracking capabilities to these two platforms. Littledata also provides a wide array of integrations similar to Elevar, including Segment, which enhances data management and analysis. Overall, Elevar and Littledata support more diverse marketing channels compared to Google Sales Channel, which is more focused on Google’s ecosystem.

Littledata's purchase tracking offers superior accuracy with server-side tracking, ensuring 100% data reliability. It includes essential features like post-purchase upsells, recurring orders, and refunds, along with user-provided data for enhanced attribution. Custom mapping to source/medium allows for tailored insights.

In checkout tracking, Littledata also tracks all steps server-side, ensuring comprehensive data capture, and is compatible with checkout extensibility and accelerated checkouts.

In contrast, Elevar's client-side tracking may lead to data discrepancies, and Google Sales Channel's client-side tracking lacks the robustness needed for accurate analytics. Overall, Littledata provides a more reliable and detailed tracking solution for Shopify Plus brands.