Is Elevar or Google Sales Channel a better data solution for Shopify brands?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6,300 Shopify sites.
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites.
Feature | Elevar | Google Sales Channel |
---|---|---|
Overall benefits | ||
Identity resolution / session enrichment | ✔️ | |
Server-side tracking | ✔️ | |
Fully privacy compliant | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Supported destinations | ||
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | |
✔️ | ||
TikTok | ✔️ | |
Klaviyo | ✔️ | |
Attentive | ✔️ | |
Google Ads | ✔️ | ✔️ |
Feature | Elevar | Google Sales Channel |
---|---|---|
Product list views & clicks | ||
Tracks products list as you scroll | ✔️ | |
Tracks clicks on product list | ✔️ | |
Add to Cart event | ||
Tracked server-side | ✔️ | |
Enriched product info | ✔️ | |
Tracks remove from cart | ✔️ | |
Tracked client-side | ✔️ | |
Checkout steps | ||
Compatible with checkout extensibility | ✔️ | |
Compatible with accelerated checkouts | ✔️ | |
All steps tracked server-side | ✔️ | |
Purchase event | ||
Tracked server side | ✔️ | |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude order from some channels | ✔️ | |
Includes refunds | ✔️ |
Feature | Elevar | Google Sales Channel |
---|---|---|
Google Ads Conversions | ||
Server-side Enhanced Conversions | ✔️ |