Elevar vs Google Sales Channel

Is Elevar or Google Sales Channel a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6.30k Shopify sites.


Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80m Shopify sites.


Overall Elevar vs Google Sales Channel comparison

FeatureElevarGoogle Sales Channel
Overall benefits
Identity resolution✔️minus
Server-side tracking✔️minus
Privacy compliant✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trialminus✔️

Google Analytics comparison

Comparing Elevar against Google Sales Channel's solution for Google Analytics

FeatureElevarGoogle Sales Channel
Product list views & clicks
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️minus
Add to Cart event
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
All steps tracked server-side✔️minus
Purchase event
Tracked server side✔️minus
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude order from some channels✔️minus
Includes refunds✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Google Sales Channel
Does Elevar work with Shopify?

Yes, Elevar is installed on 6.30k Shopify sites according to the latest stats from BuiltWith.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80m Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

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