Elevar offers robust identity resolution and server-side tracking, ensuring complete conversion tracking via Google Tag Manager. Its integration with Buxton enhances analytics capabilities. In contrast, Google Sales Channel provides a free, no-code setup for basic analytics and ads but lacks advanced tracking features. Littledata excels by combining the strengths of both: it offers identity resolution, server-side tracking, and automatic checkout step tracking, all with a user-friendly, no-code setup. Additionally, its founder-led approach may provide more personalized support and innovation compared to the other options.

For an online store with 50 orders, Elevar is 413% more expensive than Littledata. At 500 orders, Elevar and Google Sales Channel are equal, while Littledata is 25% cheaper than Elevar. With 5000 orders, Elevar is 29% more than Littledata, while Google Sales Channel remains free. At 20000 orders, Elevar is 19% more than Littledata, and Google Sales Channel continues to be free. Overall, Elevar consistently has higher costs compared to Littledata and Google Sales Channel.

Elevar's data destinations offer a broader range of integrations, including platforms like Meta Ads, Pinterest, TikTok, Klaviyo, and Yotpo, allowing for comprehensive tracking across various marketing channels. This enables detailed insights into customer behavior and campaign performance. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its tracking capabilities to these two platforms. Littledata also provides a wide array of integrations similar to Elevar, including Segment, which enhances data management and analysis. Overall, Elevar and Littledata support more diverse marketing channels compared to Google Sales Channel, which is more focused on Google’s ecosystem.

Littledata's purchase tracking offers superior accuracy by tracking server-side, ensuring 100% data integrity. It includes comprehensive features like post-purchase upsells, recurring orders, and refunds, along with user-provided data for enhanced attribution. Custom mapping to source/medium allows for tailored insights.

In checkout tracking, all steps are tracked server-side, ensuring no data loss, and it is compatible with checkout extensibility and accelerated checkouts.

In contrast, Elevar and Google Sales Channel rely on tracking via the thank you page, which can miss critical data points, leading to potential inaccuracies. Littledata's approach provides a more robust and complete view of user behavior and purchase activity.