Elevar vs Google Sales Channel
Is Elevar or Google Sales Channel a better data solution for Shopify brands?
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6.30k Shopify sites.
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80m Shopify sites.
Overall Elevar vs Google Sales Channel comparison
| Feature | Elevar | Google Sales Channel |
|---|---|---|
| Overall benefits | ||
| Identity resolution | ✔️ |  |
| Server-side tracking | ✔️ | |
| Privacy compliant | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| 30 day free trial | | ✔️ |
Google Analytics comparison
Comparing Elevar against Google Sales Channel's solution for Google Analytics
| Feature | Elevar | Google Sales Channel |
|---|---|---|
| Product list views & clicks | ||
| Tracks products list as you scroll | ✔️ | |
| Tracks clicks on product list | ✔️ | |
| Add to Cart event | ||
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Tracks remove from cart | ✔️ | |
| Tracked client-side | | ✔️ |
| Checkout steps | ||
| Compatible with checkout extensibility | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | |
| All steps tracked server-side | ✔️ | |
| Purchase event | ||
| Tracked server side | ✔️ | |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude order from some channels | ✔️ | |
| Includes refunds | ✔️ | |
Comparing Elevar against Google Sales Channel
Does Elevar work with Shopify?
Yes, Elevar is installed on 6.30k Shopify sites according to the latest stats from BuiltWith.
How does Google Sales Channel work?
The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.
Does Google Sales Channel work with Shopify?
Yes, Google Sales Channel is installed on 2.80m Shopify sites according to the latest stats from BuiltWith.
Is Elevar suitable for Enterprise brands?
Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Is Google Sales Channel suitable for Enterprise brands?
Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Which marketing tools does Elevar support?
Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.
Which marketing tools does Google Sales Channel support?
Google Sales Channel supports Google Analytics and Google Ads.
Who owns Elevar?
Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.
Who owns Google Sales Channel?
Google Sales Channel is owned by Shopify and run out of Ontario, Canada.
