Elevar vs Facebook Sales Channel
Is Elevar or Facebook Sales Channel a better data solution for Shopify brands?
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6.30k Shopify sites.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads only, and is used by 2.80m Shopify sites.
Overall Elevar vs Facebook Sales Channel comparison
| Feature | Elevar | Facebook Sales Channel |
|---|---|---|
| Overall benefits | ||
| Identity resolution | ✔️ |  |
| Server-side tracking | ✔️ | |
| Privacy compliant | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| 30 day free trial | | ✔️ |
Meta Ads comparison
Comparing Elevar against Facebook Sales Channel's solution for Meta Ads
| Feature | Elevar | Facebook Sales Channel |
|---|---|---|
| Key benefits | ||
| 100% accurate revenue in Meta | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | |
| Checkout steps | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
Comparing Elevar against Facebook Sales Channel
Does Elevar work with Shopify?
Yes, Elevar is installed on 6.30k Shopify sites according to the latest stats from BuiltWith.
How does Facebook Sales Channel work?
The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.
Does Facebook Sales Channel work with Shopify?
Yes, Facebook Sales Channel is installed on 2.80m Shopify sites according to the latest stats from BuiltWith.
Is Elevar suitable for Enterprise brands?
Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Is Facebook Sales Channel suitable for Enterprise brands?
Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Which marketing tools does Elevar support?
Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.
Which marketing tools does Facebook Sales Channel support?
Facebook Sales Channel supports Meta Ads only.
Who owns Elevar?
Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.
Who owns Facebook Sales Channel?
Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.
