Elevar vs Facebook Sales Channel

Is Elevar or Facebook Sales Channel a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6.30k Shopify sites.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads only, and is used by 2.80m Shopify sites.


Overall Elevar vs Facebook Sales Channel comparison

FeatureElevarFacebook Sales Channel
Overall benefits
Identity resolution✔️minus
Server-side tracking✔️minus
Privacy compliant✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trialminus✔️

Meta Ads comparison

Comparing Elevar against Facebook Sales Channel's solution for Meta Ads

FeatureElevarFacebook Sales Channel
Key benefits
100% accurate revenue in Meta✔️minus
Boost to Event Match Quality Score✔️minus
Pre-purchase audiences based on first-party data✔️minus
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Filters to exclude orders from some channels✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Facebook Sales Channel
Does Elevar work with Shopify?

Yes, Elevar is installed on 6.30k Shopify sites according to the latest stats from BuiltWith.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80m Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads only.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

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