Elevar vs Facebook Sales Channel
Is Elevar or Facebook Sales Channel a better data solution for Shopify brands?
What is Elevar?
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to usElevar vs Facebook Sales Channel comparison
| Feature | Elevar | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| Direct from Shopify's servers | ✔️ | | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Via server-side Google Tag Manager | ✔️ | | |
| Founder owned and led | | | ✔️ |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Elevar vs Facebook Sales Channel vs Littledata
Elevar offers robust server-side tracking via Google Tag Manager with strong identity resolution — but following its acquisition by Buxton/Audiense, it's shifted toward a broader analytics platform, meaning ecommerce tracking may no longer be its core focus.
Facebook Sales Channel is Shopify's free native Meta connector — quick and codeless, but limited to Meta only, with no server-side data collection from Shopify's servers, restricting event enrichment and checkout visibility.
Where Littledata wins:
- Unlike Elevar, it requires zero code setup and includes a 30-day free trial
- Unlike Facebook Sales Channel, it sends data server-side directly from Shopify's servers, capturing events the browser misses — including full checkout steps
- Natively supports Shopify Markets (neither competitor does)
- Combines identity resolution, automatic tracking, and multi-platform data delivery in one focused, actively developed Shopify-native solution
Reviews comparison
Elevar vs Facebook Sales Channel's customer reviews
| Elevar | Facebook Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Elevar vs Facebook Sales Channel's monthly subscription cost
| Store size | Elevar | Facebook Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $0 | $39 |
| 500 orders / month | $200 | $0 | $199 |
| 5,000 orders / month | $450 | $0 | $449 |
| 20,000 orders / month | $850 | $0 | $1390 |
For an online store with 50 orders, Elevar is 413% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Elevar and Facebook Sales Channel are equal at $200, while Littledata is 25% cheaper. With 5000 orders, Elevar is 29% more than Littledata, and Facebook Sales Channel remains free. At 20000 orders, Elevar is 6% more than Littledata, with Facebook Sales Channel still at no cost. Overall, Elevar is consistently the most expensive option.
Supported data destinations
| Destination | Elevar | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| ✔️ | | ✔️ | |
| TikTok | ✔️ | | ✔️ |
| Klaviyo | ✔️ | | ✔️ |
| Attentive | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Microsoft Ads | ✔️ | | ✔️ |
| Segment | | | ✔️ |
Elevar and Littledata are dedicated server-side tracking platforms covering a broad range of destinations (GA4, Meta, TikTok, Pinterest, Google Ads, Klaviyo, Attentive, Microsoft Ads), giving you unified, accurate data across your entire marketing and analytics stack.
Facebook Sales Channel is a native Shopify integration limited exclusively to Meta Ads — it's a single-channel tool, not a comprehensive tracking solution.
Elevar vs. Littledata: Elevar adds stronger consent management, a built-in data layer, and deeper GTM integration. Littledata differentiates with native Segment support, making it preferable if your stack is Segment-centric.
For full-funnel server-side tracking, Elevar or Littledata far outperform Facebook Sales Channel in scope and reliability.
Meta Ads comparison
Elevar vs Facebook Sales Channel's solution for Meta Ads
| Feature | Elevar | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Key benefits | |||
| Fully automatic setup | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | | ✔️ |
| Boost to Event Match Quality Score | ✔️ | | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | | ✔️ |
| Target subscriptions vs one-time purchases | | | ✔️ |
| AddToCart | |||
| Via Conversions API | ✔️ | | ✔️ |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | | ✔️ |
| Includes all checkout steps | ✔️ | | ✔️ |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | | ✔️ |
| Filters to exclude orders from some channels | ✔️ | | ✔️ |
| New vs Returning customer conversions | ✔️ | | ✔️ |
| Includes recurring orders | | | ✔️ |
