Elevar offers robust identity resolution and server-side tracking, ensuring complete conversion tracking via Google Tag Manager. Its integration with Buxton enhances analytics capabilities. In contrast, Facebook Sales Channel provides a straightforward, no-code setup for Meta Ads but lacks advanced tracking features. Littledata excels by combining the strengths of both: it offers identity resolution, server-side tracking, and automatic checkout step tracking, all with a user-friendly, no-code setup. Additionally, it provides a 30-day free trial and is founder-led, ensuring dedicated support and innovation.

For an online store with 50 orders, Elevar is 413% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Elevar and Facebook Sales Channel are equal, but Elevar is 34% more than Littledata. With 5000 orders, Elevar is 29% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Elevar is 19% more than Littledata, and Facebook Sales Channel continues to be free. Overall, Elevar consistently has higher costs compared to Littledata.

Elevar's data destinations provide a broad range of integrations, allowing for detailed tracking across multiple platforms like Google Analytics, Meta Ads, and Klaviyo, enabling comprehensive data collection and analysis for eCommerce. In contrast, Facebook Sales Channel primarily focuses on Meta Ads, optimizing ad performance within the Facebook ecosystem. Littledata also offers extensive integrations similar to Elevar, including Google Analytics and TikTok, but emphasizes seamless data flow to Segment for advanced analytics. Overall, Elevar and Littledata support a wider array of platforms, while Facebook Sales Channel is more specialized in Meta Ads.