Elevar focuses on resolving conversion tracking issues and optimizing Google Tag Manager (GTM) setups through server-side tracking, enhancing audience targeting. Its emphasis on identity resolution and data push to marketing channels makes it suitable for brands needing precise tracking and data management.

In contrast, Facebook Sales Channel offers a seamless integration with Meta Ads, providing a no-code setup that simplifies the process for Shopify users. While it facilitates customer data transfer to marketing platforms, it lacks the advanced tracking capabilities of Elevar and Littledata.

Littledata combines features from both, offering identity resolution, server-side tracking, and automatic checkout tracking, along with a no-code setup. Its 30-day free trial and privacy compliance statement align with industry standards, making it a comprehensive solution for data collection and audience targeting. Overall, Elevar and Littledata provide more robust tracking capabilities compared to the Facebook Sales Channel.

For an online store with 50 orders, Elevar is 413% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Elevar and Facebook Sales Channel are equal, but Elevar is 34% more than Littledata. With 5000 orders, Elevar is 29% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Elevar is 19% more than Littledata, and Facebook Sales Channel continues to be free. Overall, Elevar consistently has higher costs compared to Littledata.

Elevar's data destinations provide a broad range of integrations, allowing for detailed tracking across multiple platforms like Google Analytics, Meta Ads, and Klaviyo, enabling comprehensive data collection and analysis for eCommerce. In contrast, Facebook Sales Channel primarily focuses on Meta Ads, optimizing ad performance within the Facebook ecosystem. Littledata also offers extensive integrations similar to Elevar, including Google Analytics and TikTok, but emphasizes seamless data flow to Segment for advanced analytics. Overall, Elevar and Littledata support a wider array of platforms, while Facebook Sales Channel is more specialized in Meta Ads.