Blotout vs Triple Whale

Is Blotout or Triple Whale a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


You could use both Blotout for accurate data, and Triple Whale for reporting

Blotout vs Triple Whale comparison

FeatureBlotoutTriple WhaleLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers who appear anonymous. Its identity resolution and server-side tracking enhance audience targeting and data integration with various marketing platforms, not limited to Shopify.

In contrast, Triple Whale emphasizes a comprehensive analytics and attribution solution with a fully automatic, no-code setup. It simplifies marketing reporting and management, making it user-friendly for ecommerce managers.

Littledata offers a 30-day free trial and emphasizes privacy compliance while providing identity resolution and server-side tracking. Its automatic setup and tracking of checkout extensibility streamline data collection and integration with marketing platforms.

Overall, Blotout is tailored for identity resolution in a privacy-centric landscape, while Triple Whale and Littledata focus on analytics automation and ease of use, with Littledata also highlighting privacy compliance.

Cost comparison

Blotout vs Triple Whale's monthly subscription cost

Store sizeBlotoutTriple WhaleLittledata
50 orders / month$50$299$39
500 orders / month$250$549$149
5,000 orders / month$830$1469$349
20,000 orders / month$2500$4028$799

For 50 orders, Blotout is 83% cheaper than Triple Whale and 22% more expensive than Littledata. At 500 orders, Blotout and Triple Whale are equal, while Littledata is 40% cheaper than both. For 5,000 orders, Blotout is 44% cheaper than Triple Whale and 138% more expensive than Littledata. At 20,000 orders, Blotout is 38% cheaper than Triple Whale and 213% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationBlotoutTriple WhaleLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Attentive✔️minus✔️
Postscript✔️minusminus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for extensive integration across various marketing platforms. Triple Whale focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata provides a diverse set of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking across multiple channels. Overall, Blotout and Littledata offer more extensive integration options compared to Triple Whale, which has a more streamlined focus.

Klaviyo comparison

Blotout vs Triple Whale's solution for Klaviyo

FeatureBlotoutTriple WhaleLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and identity resolution. It provides documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Blotout and Triple Whale, Littledata enhances customer profiles by stitching Klaviyo profiles to previous events, offering a more complete view of customer interactions. Additionally, it leverages cookies from other marketing channels to improve identity matching, which is not highlighted in the benefits of Blotout or Triple Whale. This holistic data integration allows for more effective marketing strategies while maintaining compliance and customer trust.

Google Ads comparison

Blotout vs Triple Whale's solution for Google Ads

FeatureBlotoutTriple WhaleLittledata
Google Ads Conversions
Server-side Enhanced Conversionsminus✔️✔️
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
Client-side Enhanced Conversions✔️minusminus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Blotout vs Triple Whale's solution for Meta Ads

FeatureBlotoutTriple WhaleLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
New vs Returning customer conversionsminus✔️minus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Triple Whale
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

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