Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Feature | Blotout | Triple Whale | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world, emphasizing identity resolution and server-side tracking, making it suitable for brands needing to identify returning customers. Triple Whale offers a comprehensive marketing reporting and attribution model with a no-code setup, streamlining analytics and merchandising. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and server-side tracking, providing a more user-friendly experience and flexibility for brands looking to optimize their ecommerce data collection and analysis.
Blotout | Triple Whale | Littledata | |
---|---|---|---|
Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Blotout | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $50 | $299 | $39 |
500 orders / month | $250 | $549 | $149 |
5,000 orders / month | $830 | $1469 | $349 |
20,000 orders / month | $2500 | $4028 | $799 |
For 50 orders, Blotout is 83% cheaper than Triple Whale and 22% more expensive than Littledata. At 500 orders, Blotout and Triple Whale are equal, while Littledata is 40% cheaper than both. For 5,000 orders, Blotout is 44% cheaper than Triple Whale and 138% more expensive than Littledata. At 20,000 orders, Blotout is 38% cheaper than Triple Whale and 213% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Blotout | Triple Whale | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for extensive integration across various marketing platforms. Triple Whale focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata provides a diverse set of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking across multiple channels. Overall, Blotout and Littledata offer more extensive integration options compared to Triple Whale, which has a more streamlined focus.
Feature | Blotout | Triple Whale | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ✔️ | |
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and identity resolution. It provides documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Blotout and Triple Whale, Littledata enhances customer profiles by stitching Klaviyo profiles to previous events, offering a more complete view of customer interactions. Additionally, it leverages cookies from other marketing channels to improve identity matching, which is not highlighted in the benefits of Blotout or Triple Whale. This holistic data integration allows for more effective marketing strategies while maintaining compliance and customer trust.
Feature | Blotout | Triple Whale | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Blotout | Triple Whale | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ | |
100% accurate revenue in Meta | ✔️ | ||
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |