Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
You could use both Blotout for accurate data, and Triple Whale for reporting
Feature | Blotout | Triple Whale | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers who appear anonymous. Its identity resolution and server-side tracking enhance audience targeting and data integration with various marketing platforms, not limited to Shopify.
In contrast, Triple Whale emphasizes a comprehensive analytics and attribution solution with a fully automatic, no-code setup. It simplifies marketing reporting and management, making it user-friendly for ecommerce managers.
Littledata offers a 30-day free trial and emphasizes privacy compliance while providing identity resolution and server-side tracking. Its automatic setup and tracking of checkout extensibility streamline data collection and integration with marketing platforms.
Overall, Blotout is tailored for identity resolution in a privacy-centric landscape, while Triple Whale and Littledata focus on analytics automation and ease of use, with Littledata also highlighting privacy compliance.
Store size | Blotout | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $50 | $299 | $39 |
500 orders / month | $250 | $549 | $149 |
5,000 orders / month | $830 | $1469 | $349 |
20,000 orders / month | $2500 | $4028 | $799 |
For 50 orders, Blotout is 83% cheaper than Triple Whale and 22% more expensive than Littledata. At 500 orders, Blotout and Triple Whale are equal, while Littledata is 40% cheaper than both. For 5,000 orders, Blotout is 44% cheaper than Triple Whale and 138% more expensive than Littledata. At 20,000 orders, Blotout is 38% cheaper than Triple Whale and 213% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Blotout | Triple Whale | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for extensive integration across various marketing platforms. Triple Whale focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata provides a diverse set of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking across multiple channels. Overall, Blotout and Littledata offer more extensive integration options compared to Triple Whale, which has a more streamlined focus.
Feature | Blotout | Triple Whale | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and identity resolution. It provides documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Blotout and Triple Whale, Littledata enhances customer profiles by stitching Klaviyo profiles to previous events, offering a more complete view of customer interactions. Additionally, it leverages cookies from other marketing channels to improve identity matching, which is not highlighted in the benefits of Blotout or Triple Whale. This holistic data integration allows for more effective marketing strategies while maintaining compliance and customer trust.
Feature | Blotout | Triple Whale | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Server-side Enhanced Conversions | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Blotout | Triple Whale | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |