Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Feature | Blotout | Retention.com | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world, offering identity resolution and server-side tracking, which helps identify returning customers. Retention.com also provides identity resolution but emphasizes recovering lost shoppers and enhancing Klaviyo revenue. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for merchants to implement. While Blotout and Retention.com offer similar features, Littledata's ease of use and trial period may appeal more to Shopify Plus brands looking for a seamless integration.
Blotout | Retention.com | Littledata | |
---|---|---|---|
Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Blotout | Retention.com | Littledata |
---|---|---|---|
50 orders / month | $50 | $500 | $39 |
500 orders / month | $250 | $500 | $149 |
5,000 orders / month | $830 | $2000 | $349 |
20,000 orders / month | $2500 | $5000 | $799 |
For an online store with 50 orders, Blotout is 90% cheaper than Retention.com and 22% more expensive than Littledata. At 500 orders, Blotout and Retention.com are equal, while Littledata is 40% cheaper than both. With 5000 orders, Blotout is 58.5% cheaper than Retention.com and 137% more expensive than Littledata. At 20000 orders, Blotout is 50% cheaper than Retention.com and 213% more expensive than Littledata. Overall, Blotout consistently offers lower prices compared to Retention.com.
Destination | Blotout | Retention.com | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Blotout focuses on integrating various data destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for a broad range of marketing and analytics capabilities. Retention.com primarily targets Klaviyo for email marketing, emphasizing customer retention strategies. Littledata offers a wider array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing comprehensive tracking across multiple platforms for enhanced data insights. The main difference lies in the breadth of integrations and specific focus areas, with Blotout and Littledata offering more diverse options compared to Retention.com’s Klaviyo-centric approach.
Feature | Blotout | Retention.com | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Direct from Shopify's servers | ✔️ |