Blotout vs Retention.com

Is Blotout or Retention.com a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Retention.com competitors

What is Retention.com(formerly GetEmails)?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.


Blotout vs Retention.com comparison

FeatureBlotoutRetention.comLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Founder owned and led✔️minus✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on restoring marketing signals in a post-cookie world, offering identity resolution and server-side tracking, which helps identify returning customers. Retention.com also provides identity resolution but emphasizes recovering lost shoppers and enhancing Klaviyo revenue. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for merchants to implement. While Blotout and Retention.com offer similar features, Littledata's ease of use and trial period may appeal more to Shopify Plus brands looking for a seamless integration.

Reviews comparison

Blotout vs Retention.com's customer reviews

BlotoutRetention.comLittledata
Example product review"After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Blotout vs Retention.com's monthly subscription cost

Store sizeBlotoutRetention.comLittledata
50 orders / month$50$500$39
500 orders / month$250$500$149
5,000 orders / month$830$2000$349
20,000 orders / month$2500$5000$799

For an online store with 50 orders, Blotout is 90% cheaper than Retention.com and 22% more expensive than Littledata. At 500 orders, Blotout and Retention.com are equal, while Littledata is 40% cheaper than both. With 5000 orders, Blotout is 58.5% cheaper than Retention.com and 137% more expensive than Littledata. At 20000 orders, Blotout is 50% cheaper than Retention.com and 213% more expensive than Littledata. Overall, Blotout consistently offers lower prices compared to Retention.com.

Supported data destinations

DestinationBlotoutRetention.comLittledata
Klaviyo✔️✔️✔️
Google Analytics✔️minus✔️
Meta Ads✔️minus✔️
Google Ads✔️minus✔️
Attentive✔️minus✔️
Postscript✔️minusminus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Blotout focuses on integrating various data destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for a broad range of marketing and analytics capabilities. Retention.com primarily targets Klaviyo for email marketing, emphasizing customer retention strategies. Littledata offers a wider array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing comprehensive tracking across multiple platforms for enhanced data insights. The main difference lies in the breadth of integrations and specific focus areas, with Blotout and Littledata offering more diverse options compared to Retention.com’s Klaviyo-centric approach.

Klaviyo comparison

Blotout vs Retention.com's solution for Klaviyo

FeatureBlotoutRetention.comLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Direct from Shopify's serversminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Retention.com
Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

Can I switch from Retention.com to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Retention.com setup.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Retention.com?

Retention.com(formerly GetEmails) is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.