Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
Feature | Blotout | Retention.com | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers who appear anonymous. It offers identity resolution, server-side tracking, and integration with various marketing platforms, making it versatile for brands beyond Shopify.
Retention.com also provides identity resolution and customer data integration, specifically targeting Shopify merchants to recover lost shoppers and enhance Klaviyo flow revenue. Its emphasis is on maximizing revenue from existing customer interactions.
Littledata offers a 30-day free trial and emphasizes privacy compliance. It features identity resolution, server-side tracking, and automatic setup, making it user-friendly. Additionally, it includes automatic tracking of checkout extensibility, which can enhance data collection during the purchase process.
In summary, while all three solutions provide identity resolution and integration with marketing platforms, Blotout focuses on restoring signals, Retention.com targets revenue recovery, and Littledata emphasizes ease of use and privacy compliance.
Store size | Blotout | Retention.com | Littledata |
---|---|---|---|
50 orders / month | $50 | $500 | $39 |
500 orders / month | $250 | $500 | $149 |
5,000 orders / month | $830 | $2000 | $349 |
20,000 orders / month | $2500 | $5000 | $799 |
For an online store with 50 orders, Blotout is 90% cheaper than Retention.com and 22% more expensive than Littledata. At 500 orders, Blotout and Retention.com are equal, while Littledata is 40% cheaper than both. With 5000 orders, Blotout is 58.5% cheaper than Retention.com and 137% more expensive than Littledata. At 20000 orders, Blotout is 50% cheaper than Retention.com and 213% more expensive than Littledata. Overall, Blotout consistently offers lower prices compared to Retention.com.
Destination | Blotout | Retention.com | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Blotout focuses on integrating various data destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for a broad range of marketing and analytics capabilities. Retention.com primarily targets Klaviyo for email marketing, emphasizing customer retention strategies. Littledata offers a wider array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing comprehensive tracking across multiple platforms for enhanced data insights. The main difference lies in the breadth of integrations and specific focus areas, with Blotout and Littledata offering more diverse options compared to Retention.com’s Klaviyo-centric approach.
Feature | Blotout | Retention.com | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Target the whole contents of the cart | ✔️ |