Aimerce vs Google Sales Channel

Is Aimerce or Google Sales Channel a better data solution for Shopify brands?

Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.


Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.


Aimerce vs Google Sales Channel comparison

FeatureAimerceGoogle Sales ChannelLittledata
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
30 day free trialminus✔️✔️
Public statement of privacy complianceminus✔️✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Aimerce focuses on identity resolution to enhance audience targeting and claims to be the easiest solution for capturing high-quality customer data. It offers a fully automatic, no-code setup and integrates customer data with marketing platforms.

In comparison, Google Sales Channel provides a built-in free connector for Analytics and Ads, emphasizing privacy compliance and also features a fully automatic, no-code setup. However, it lacks specific identity resolution capabilities.

Littledata offers similar features, including identity resolution and server-side tracking, along with a 30-day free trial and privacy compliance. It also provides automatic tracking of checkout extensibility, which can enhance data collection during the purchase process.

Overall, Aimerce excels in identity resolution, while Littledata offers comprehensive tracking features. Google Sales Channel is a solid option for those already using Shopify, but it may not provide the same depth in data collection as Aimerce or Littledata.

Cost comparison

Aimerce vs Google Sales Channel's monthly subscription cost

Store sizeAimerceGoogle Sales ChannelLittledata
50 orders / month$299$0$39
500 orders / month$299$0$149
5,000 orders / month$499$0$349
20,000 orders / month$1799$0$799

For 50 orders, Aimerce is 664% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Aimerce and Google Sales Channel are equal, but Aimerce is 100% more than Littledata. For 5000 orders, Aimerce is 43% cheaper than Littledata, while Google Sales Channel remains free. At 20000 orders, Aimerce is 125% more expensive than Littledata, with Google Sales Channel still at no cost. Overall, Aimerce consistently has higher costs compared to Littledata and Google Sales Channel.

Supported data destinations

DestinationAimerceGoogle Sales ChannelLittledata
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Meta Ads✔️minus✔️
Google Analyticsminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Aimerce's data destinations focus on integrating with marketing platforms like Klaviyo, Meta Ads, and Google Ads to enhance customer engagement and targeted advertising. In contrast, Google Sales Channel primarily connects to Google Analytics and Google Ads, emphasizing performance tracking and ad optimization within Google's ecosystem. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple channels and platforms, facilitating a more holistic view of customer interactions and marketing effectiveness.

Google Ads comparison

Aimerce vs Google Sales Channel's solution for Google Ads

FeatureAimerceGoogle Sales ChannelLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️minusminus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Aimerce against Google Sales Channel
How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

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