Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
Feature | Aimerce | Google Sales Channel | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Aimerce focuses on identity resolution to enhance audience targeting and claims to be the easiest solution for capturing high-quality customer data. It offers a fully automatic, no-code setup and integrates customer data with marketing platforms.
In comparison, Google Sales Channel provides a built-in free connector for Analytics and Ads, emphasizing privacy compliance and also features a fully automatic, no-code setup. However, it lacks specific identity resolution capabilities.
Littledata offers similar features, including identity resolution and server-side tracking, along with a 30-day free trial and privacy compliance. It also provides automatic tracking of checkout extensibility, which can enhance data collection during the purchase process.
Overall, Aimerce excels in identity resolution, while Littledata offers comprehensive tracking features. Google Sales Channel is a solid option for those already using Shopify, but it may not provide the same depth in data collection as Aimerce or Littledata.
Store size | Aimerce | Google Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $299 | $0 | $39 |
500 orders / month | $299 | $0 | $149 |
5,000 orders / month | $499 | $0 | $349 |
20,000 orders / month | $1799 | $0 | $799 |
For 50 orders, Aimerce is 664% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Aimerce and Google Sales Channel are equal, but Aimerce is 100% more than Littledata. For 5000 orders, Aimerce is 43% cheaper than Littledata, while Google Sales Channel remains free. At 20000 orders, Aimerce is 125% more expensive than Littledata, with Google Sales Channel still at no cost. Overall, Aimerce consistently has higher costs compared to Littledata and Google Sales Channel.
Destination | Aimerce | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Aimerce's data destinations focus on integrating with marketing platforms like Klaviyo, Meta Ads, and Google Ads to enhance customer engagement and targeted advertising. In contrast, Google Sales Channel primarily connects to Google Analytics and Google Ads, emphasizing performance tracking and ad optimization within Google's ecosystem. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple channels and platforms, facilitating a more holistic view of customer interactions and marketing effectiveness.
Feature | Aimerce | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |