Aimerce vs Facebook Sales Channel

Is Aimerce or Facebook Sales Channel a better data solution for Shopify brands?

Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.


Aimerce vs Facebook Sales Channel comparison

FeatureAimerceFacebook Sales ChannelLittledata
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
30 day free trialminus✔️✔️
Public statement of privacy complianceminus✔️✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Aimerce focuses on identity resolution to enhance audience targeting and claims to be the easiest solution for capturing high-quality customer data. It offers a fully automatic, no-code setup and integrates customer data with marketing platforms.

In comparison, Facebook Sales Channel provides a built-in free connector for Meta Ads, ensuring privacy compliance and a straightforward setup. However, it lacks specific identity resolution features that Aimerce offers.

Littledata also provides identity resolution and server-side tracking, along with a 30-day free trial and privacy compliance. Its automatic tracking of checkout extensibility adds value for ecommerce managers.

Overall, Aimerce excels in identity resolution and ease of use, while Littledata offers comprehensive tracking features. Facebook Sales Channel is beneficial for those already invested in Meta Ads but may not provide the same depth in data capture and audience targeting.

Cost comparison

Aimerce vs Facebook Sales Channel's monthly subscription cost

Store sizeAimerceFacebook Sales ChannelLittledata
50 orders / month$299$0$39
500 orders / month$299$0$149
5,000 orders / month$499$0$349
20,000 orders / month$1799$0$799

For an online store with 50 orders, Aimerce is 765% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Aimerce and Facebook Sales Channel are equal, but Aimerce is 100% more than Littledata. With 5000 orders, Aimerce is 43% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Aimerce is 125% more than Littledata, and Facebook Sales Channel continues to be free. Overall, Aimerce consistently has the highest costs.

Supported data destinations

DestinationAimerceFacebook Sales ChannelLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Aimerce's data destinations focus on integrating with platforms like Klaviyo, Meta Ads, and Google Ads to enhance marketing automation and ad targeting through server-side tracking. This allows for more accurate data collection and improved campaign performance.

In contrast, Facebook Sales Channel primarily integrates with Meta Ads, optimizing ad performance directly within Facebook's ecosystem.

Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a comprehensive tracking solution across multiple platforms for detailed insights and enhanced marketing strategies.

Meta Ads comparison

Aimerce vs Facebook Sales Channel's solution for Meta Ads

FeatureAimerceFacebook Sales ChannelLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Aimerce against Facebook Sales Channel
How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

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