Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
Feature | Aimerce | Facebook Sales Channel | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Aimerce focuses on identity resolution to enhance audience targeting and claims to be the easiest solution for capturing high-quality customer data. It offers a fully automatic, no-code setup and integrates customer data with marketing platforms.
In comparison, Facebook Sales Channel provides a built-in free connector for Meta Ads, ensuring privacy compliance and a straightforward setup. However, it lacks specific identity resolution features that Aimerce offers.
Littledata also provides identity resolution and server-side tracking, along with a 30-day free trial and privacy compliance. Its automatic tracking of checkout extensibility adds value for ecommerce managers.
Overall, Aimerce excels in identity resolution and ease of use, while Littledata offers comprehensive tracking features. Facebook Sales Channel is beneficial for those already invested in Meta Ads but may not provide the same depth in data capture and audience targeting.
Store size | Aimerce | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $299 | $0 | $39 |
500 orders / month | $299 | $0 | $149 |
5,000 orders / month | $499 | $0 | $349 |
20,000 orders / month | $1799 | $0 | $799 |
For an online store with 50 orders, Aimerce is 765% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Aimerce and Facebook Sales Channel are equal, but Aimerce is 100% more than Littledata. With 5000 orders, Aimerce is 43% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Aimerce is 125% more than Littledata, and Facebook Sales Channel continues to be free. Overall, Aimerce consistently has the highest costs.
Destination | Aimerce | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Aimerce's data destinations focus on integrating with platforms like Klaviyo, Meta Ads, and Google Ads to enhance marketing automation and ad targeting through server-side tracking. This allows for more accurate data collection and improved campaign performance.
In contrast, Facebook Sales Channel primarily integrates with Meta Ads, optimizing ad performance directly within Facebook's ecosystem.
Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a comprehensive tracking solution across multiple platforms for detailed insights and enhanced marketing strategies.
Feature | Aimerce | Facebook Sales Channel | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |