Aimerce vs Addingwell

Is Aimerce or Addingwell a better data solution for Shopify brands?

Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data


Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Aimerce vs Addingwell comparison

FeatureAimerceAddingwellLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Founder owned and led✔️minus✔️
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Aimerce offers identity resolution and customer data integration with marketing platforms, emphasizing ease of use with a fully automatic, no-code setup. It focuses on capturing high-quality customer data. Addingwell provides server-side tracking and works with various platforms, offering managed GTM hosting and tools for data quality and performance.

Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both Aimerce and Addingwell, including identity resolution and server-side tracking, making it a comprehensive solution for data collection and analysis.

Reviews comparison

Aimerce vs Addingwell's customer reviews

AimerceAddingwellLittledata
Example product review"Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy."Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported."The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Aimerce vs Addingwell's monthly subscription cost

Store sizeAimerceAddingwellLittledata
50 orders / month$299$90$39
500 orders / month$299$90$199
5,000 orders / month$499$130$449
20,000 orders / month$1799$400$1390

For 50 orders, Aimerce is 233% more expensive than Addingwell and 666% more than Littledata. At 500 orders, Aimerce and Addingwell are equal, while Littledata is 50% cheaper than both. For 5000 orders, Aimerce is 284% more than Addingwell and 43% less than Littledata. At 20000 orders, Aimerce is 348% more than Addingwell and 125% more than Littledata. Overall, Aimerce consistently has the highest pricing, while Littledata offers the lowest across all order volumes.

Supported data destinations

DestinationAimerceAddingwellLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
TikTokminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Segmentminusminus✔️
Attentiveminusminus✔️

Aimerce focuses on integrating with major email and advertising platforms like Klaviyo, Meta Ads, and Google Ads, emphasizing targeted marketing and customer engagement. Addingwell offers a broader range of data destinations, including TikTok and Snap, catering to diverse social media advertising needs. Littledata provides a comprehensive solution with integrations across various platforms, including Segment and Attentive, enhancing analytics and customer insights. The main difference lies in the specific platforms each solution prioritizes, with Aimerce and Littledata focusing on email and analytics, while Addingwell emphasizes social media advertising.

Google Ads comparison

Aimerce vs Addingwell's solution for Google Ads

FeatureAimerceAddingwellLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Aimerce vs Addingwell's solution for Meta Ads

FeatureAimerceAddingwellLittledata
Key benefits
Boost to Event Match Quality Score✔️minus✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
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Comparing Aimerce against Addingwell
Can I switch from Aimerce to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Aimerce setup.

Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 315 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.