Is Littledata or Google Sales Channel a better data solution for Shopify brands?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites.
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites.
Feature | Littledata | Google Sales Channel |
---|---|---|
Overall benefits | ||
30 day free trial | ✔️ | ✔️ |
Fully privacy compliant | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | |
Server-side tracking | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ |
Automatic tracking of checkout extensibility | ✔️ | |
Supported destinations | ||
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Klaviyo | ✔️ | |
Google Ads | ✔️ | ✔️ |
Segment | ✔️ |
Feature | Littledata | Google Sales Channel |
---|---|---|
Product list views & clicks | ||
Tracks products list as you scroll | ✔️ | |
Tracks clicks on product list | ✔️ | |
Consistent product identifier in GA4 | ✔️ | |
Add to Cart event | ||
Tracked server-side | ✔️ | |
Enriched product info | ✔️ | |
Tracks remove from cart | ✔️ | |
Tracked client-side | ✔️ | |
Checkout steps | ||
All steps tracked server-side | ✔️ | |
Compatible with checkout extensibility | ✔️ | |
Compatible with accelerated checkouts | ✔️ | |
Purchase event | ||
Tracked server side | ✔️ | |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude order from some channels | ✔️ | |
Includes refunds | ✔️ | |
User-provided data for improved attribution | ✔️ |
Feature | Littledata | Google Sales Channel |
---|---|---|
Google Ads Conversions | ||
Server-side Enhanced Conversions | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ |