Littledata offers advanced features tailored for DTC brands, including identity resolution to enhance audience targeting and server-side tracking for improved data accuracy. Its automatic tracking of checkout extensibility allows for seamless integration with Shopify, making it particularly beneficial for brands looking to optimize their sales funnels. The fully automatic, no-code setup simplifies implementation, enabling brands to focus on growth without technical hurdles.

In contrast, Google Sales Channel provides a built-in connector for Analytics and Ads, which is maintained by Shopify. While it also offers a no-code setup and privacy compliance, it lacks the specialized features like identity resolution and server-side tracking that Littledata provides. This makes Littledata a more robust option for brands seeking comprehensive data collection and tracking capabilities to drive revenue and growth.

For an online store with 50 orders, Littledata is 100% more expensive than Google Sales Channel, which is free. At 500 orders, all options cost the same, resulting in a 0% difference. For 5,000 orders, Littledata is 100% more expensive than Google Sales Channel. At 20,000 orders, Littledata again costs 100% more than Google Sales Channel. Overall, Littledata consistently costs more than Google Sales Channel, especially at lower order volumes, while both are equal at 500 orders.

Littledata offers a broader range of data destinations, including Meta Ads, TikTok, Pinterest, Klaviyo, Segment, and Attentive, in addition to Google Analytics and Google Ads. This allows for more comprehensive tracking and integration across various marketing platforms. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its tracking capabilities to these two platforms. Therefore, Littledata is better suited for brands looking to leverage multiple marketing channels and gain deeper insights into customer behavior across various platforms.

Littledata's purchase and checkout tracking offers superior accuracy and detail by tracking server-side, ensuring 100% accuracy and capturing all order types, including post-purchase upsells and recurring orders. It allows filtering by sales channel and includes refunds, enhancing data quality. User-provided data improves attribution, and custom mapping to source/medium provides tailored insights. In contrast, Google Sales Channel tracks only via the thank you and checkout pages, which can lead to data loss and inaccuracies. Littledata's server-side tracking captures all checkout steps, ensuring comprehensive data collection, especially for accelerated checkouts, making it a more robust solution for Shopify Plus brands.