Wunderkind vs Fueled

Is Wunderkind or Fueled a better data solution for Shopify brands?

Wunderkind competitors

What is Wunderkind(formerly Bounce X)?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Wunderkind vs Fueled comparison

FeatureWunderkindFueledLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Server-side trackingminus✔️✔️
Founder owned and ledminus✔️✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Wunderkind excels in identity resolution and AI-driven performance marketing, focusing on customer acquisition and retention at scale. Fueled offers server-side tracking and comprehensive data collection across multiple platforms, emphasizing ease of use. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience. While Wunderkind and Fueled focus on data integration and marketing, Littledata combines these features with a simpler setup and trial period, making it appealing for brands seeking efficient data management.

Reviews comparison

Wunderkind vs Fueled's customer reviews

WunderkindFueledLittledata
Example product review"I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs.""It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue.""Customer support is non-existent, and responses take forever... very frustrating experience overall.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Wunderkind vs Fueled's monthly subscription cost

Store sizeWunderkindFueledLittledata
50 orders / month$$189$39
500 orders / month$$349$149
5,000 orders / month$$879$349
20,000 orders / month$$2000$799

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Supported data destinations

DestinationWunderkindFueledLittledata
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Google Analyticsminus✔️✔️
Segmentminus✔️✔️
Meta Adsminus✔️✔️
Google Adsminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️

Wunderkind focuses on personalized marketing through platforms like Klaviyo and Attentive, emphasizing customer engagement and retention. Fueled's data destinations, including Google Analytics and Segment, prioritize comprehensive analytics and data integration for performance tracking and insights. Littledata offers a broader range of destinations, combining analytics and advertising platforms like Google Analytics, Meta Ads, and TikTok, enabling detailed tracking and marketing optimization across multiple channels. The main difference lies in Wunderkind's emphasis on direct customer interaction, Fueled's analytics focus, and Littledata's extensive multi-channel tracking capabilities.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Wunderkind against Fueled
Can I switch from Wunderkind to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wunderkind setup.

Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Wunderkind?

Wunderkind(formerly Bounce X) is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.