Wunderkind vs Elevar

Is Wunderkind or Elevar a better data solution for Shopify brands?

Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.


Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.


Wunderkind vs Elevar comparison

FeatureWunderkindElevarLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side trackingminus✔️✔️
Public statement of privacy complianceminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Wunderkind focuses on leveraging AI and data for performance marketing, emphasizing customer acquisition and retention through owned channels. Its identity resolution feature enhances audience targeting and integrates with various marketing platforms, not limited to Shopify.

In contrast, Elevar prioritizes fixing conversion tracking issues with server-side tracking, ensuring data accuracy and privacy compliance. It also facilitates customer data integration with marketing platforms but is more focused on technical setup and tracking reliability.

Littledata offers a user-friendly approach with a 30-day free trial and fully automatic, no-code setup. It includes server-side tracking and identity resolution, similar to Elevar, but emphasizes ease of use and automatic checkout tracking.

Overall, Wunderkind excels in performance marketing, Elevar in technical tracking solutions, and Littledata in user-friendly integration and automation.

Cost comparison

Wunderkind vs Elevar's monthly subscription cost

Store sizeWunderkindElevarLittledata
50 orders / month$$200$39
500 orders / month$$200$149
5,000 orders / month$$450$349
20,000 orders / month$$950$799

Supported data destinations

DestinationWunderkindElevarLittledata
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Analyticsminus✔️✔️
Meta Adsminus✔️✔️
Pinterestminus✔️✔️
TikTokminus✔️✔️
Google Adsminus✔️✔️
Yotpo Email & SMSminus✔️minus
Postscriptminus✔️minus
Segmentminusminus✔️

Wunderkind focuses on personalized marketing through its data destinations, primarily Klaviyo and Attentive, enhancing customer engagement and retention. Elevar offers a broader range of data destinations, including major advertising platforms like Google Ads and Meta Ads, allowing for comprehensive tracking and optimization across multiple channels. Littledata also supports various platforms, including Segment, which enables advanced data integration and analytics. The main difference lies in Wunderkind's emphasis on personalized messaging versus Elevar and Littledata's broader analytics and advertising capabilities.

Klaviyo comparison

Wunderkind vs Elevar's solution for Klaviyo

FeatureWunderkindElevarLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Never adds new emails to your marketing listminus✔️✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️✔️
Tracked server-sideminus✔️✔️
Tracked client-side✔️minusminus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Backwards compatible with Klaviyo templates✔️✔️✔️
Reliable via Shopify's serversminus✔️✔️
Enriched product info (e.g. category)minus✔️✔️
Unreliable tracking of button clicks✔️minusminus
Target the whole contents of the cartminusminus✔️

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring compliance with GDPR/CCPA through clear opt-out documentation and maintaining data integrity by never adding new emails to your marketing list. Unlike Wunderkind, which only shares the cookie-boosting benefit, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, providing a richer customer history. Compared to Elevar, while both offer opt-out documentation and do not add new emails, Littledata's unique ability to integrate past customer events into Klaviyo profiles gives a more complete view of customer interactions, enhancing targeting and personalization efforts.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Wunderkind against Elevar
How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure 100% of conversions are tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

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