Wetracked offers identity resolution and claims 100% accurate data for ads, with a fully automatic setup. Stape focuses on server-side tracking and works with various platforms, emphasizing data quality and security compliance. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including identity resolution and no-code setup. This combination of a trial period and enhanced tracking capabilities gives Littledata a competitive edge over Wetracked and Stape.

For 50 orders, Wetracked is 22.5% more expensive than Stape and 25.6% more than Littledata. At 500 orders, all three services cost the same. For 5,000 orders, Wetracked is 66% more than Stape but 28.6% less than Littledata. At 20,000 orders, Wetracked is 67.5% more than Stape and 16.5% less than Littledata. Overall, Wetracked tends to be more expensive, especially at lower order volumes, while Stape offers competitive pricing across most tiers.

Wetracked focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, Google Ads, TikTok, Snap, and Pinterest, emphasizing direct ad performance tracking. Stape offers a broader range of data destinations, including Google Analytics and Attentive, which enhances analytics and customer engagement capabilities. Littledata also includes Google Analytics and Segment, providing robust analytics and data integration options, while supporting major ad platforms like Meta Ads and TikTok. The main difference lies in Wetracked's emphasis on ad tracking, while Stape and Littledata offer more comprehensive analytics and customer engagement solutions.