Wetracked offers fully automatic, no-code setup and claims to provide 100% accurate data to ads managers, emphasizing its founder-led approach. Elevar also focuses on identity resolution and server-side tracking but integrates into a broader analytics tool post-acquisition, which may dilute its original focus. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, while maintaining a founder-led ethos and no-code setup, making it a strong choice for comprehensive tracking and data collection.

For 50 orders per month, Wetracked is 24% more expensive than Littledata, while Elevar is 308% more expensive than Wetracked. At 500 orders, all three services cost the same ($149), resulting in no price difference. For 5000 orders, Wetracked is 44% cheaper than Elevar and 29% cheaper than Littledata. At 20000 orders, Wetracked is 21% cheaper than Littledata and 21% cheaper than Elevar, while Littledata is 6% cheaper than Elevar.

Wetracked focuses on integrating with advertising platforms like Klaviyo, Meta Ads, Google Ads, TikTok, Snap, and Pinterest, emphasizing direct ad performance tracking. Elevar offers a similar range but includes Attentive for SMS marketing, enhancing customer engagement tracking. Littledata also covers major platforms like Google Analytics and Segment, providing a broader analytics focus alongside advertising integrations. The key difference lies in the inclusion of specific platforms and the emphasis on either advertising performance or comprehensive analytics and customer engagement.

Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and identity resolution. It provides clear documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Wetracked, which only offers cookie-based identity boosting, Littledata backstitches Klaviyo profiles to previous customer events, enhancing customer insights. Compared to Elevar, while both offer opt-out documentation and avoid adding new emails, Littledata's ability to integrate historical data into Klaviyo profiles offers a more robust understanding of customer behavior, leading to more effective marketing strategies. This combination of compliance, identity resolution, and historical data integration makes Littledata the better choice.