Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
You could use both Popsixle for accurate data, and Triple Whale for reporting
Feature | Triple Whale | Popsixle | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale offers a comprehensive suite for ecommerce analytics, focusing on marketing reporting and a proprietary attribution model, which helps in understanding customer journeys effectively. Its fully automatic, no-code setup simplifies implementation, making it user-friendly for Shopify Plus brands. The platform excels in managing data across marketing channels and enhancing audience targeting through identity resolution.
In contrast, Popsixle emphasizes server-side tracking, which improves data accuracy for platforms like Facebook and Instagram. It focuses on optimizing audience targeting and conversion tracking, but may not offer the same depth in marketing reporting as Triple Whale.
Littledata provides a 30-day free trial and emphasizes privacy compliance, alongside server-side tracking and automatic checkout tracking. It also features identity resolution and a no-code setup, similar to Triple Whale, but may lack the extensive marketing reporting capabilities.
Overall, Triple Whale is more robust in analytics, while Popsixle and Littledata focus on data accuracy and compliance.
Store size | Triple Whale | Popsixle | Littledata |
---|---|---|---|
50 orders / month | $299 | $95 | $39 |
500 orders / month | $549 | $95 | $149 |
5,000 orders / month | $1469 | $250 | $349 |
20,000 orders / month | $4028 | $795 | $799 |
For 50 orders, Triple Whale is 214% more expensive than Popsixle and 666% more than Littledata. At 500 orders, Triple Whale and Popsixle are equal, while Triple Whale is 268% more than Littledata. For 5000 orders, Triple Whale is 488% more than Popsixle and 320% more than Littledata. At 20000 orders, Triple Whale is 406% more than Popsixle and 404% more than Littledata. Overall, Triple Whale consistently has the highest pricing across all order volumes.
Destination | Triple Whale | Popsixle | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Triple Whale focuses on integrating data from Klaviyo, Meta Ads, and Google Ads to provide a centralized view of marketing performance and customer behavior, enhancing eCommerce insights. Popsixle primarily targets Meta Ads, optimizing ad performance through detailed tracking and analytics. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple platforms, which helps in understanding customer journeys and improving marketing strategies. The main difference lies in the breadth of integrations and the specific focus of each solution on different advertising platforms.
Feature | Triple Whale | Popsixle | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ |