Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Feature | Triple Whale | Fueled | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale excels in marketing reporting and a proprietary attribution model, offering a fully automatic, no-code setup for Shopify users. Fueled provides server-side tracking and integrates with multiple platforms, enhancing data collection across various tools. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and customer data integration. While Triple Whale focuses on Shopify analytics, Fueled offers broader platform compatibility, and Littledata combines the best of both with additional trial benefits and comprehensive tracking capabilities.
Triple Whale | Fueled | Littledata | |
---|---|---|---|
Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Triple Whale | Fueled | Littledata |
---|---|---|---|
50 orders / month | $299 | $189 | $39 |
500 orders / month | $549 | $349 | $149 |
5,000 orders / month | $1469 | $879 | $349 |
20,000 orders / month | $4028 | $2000 | $799 |
For 50 orders per month, Triple Whale is 466% more expensive than Littledata, while Fueled is 384% more. At 500 orders, Triple Whale and Fueled are equal, both 268% more than Littledata. For 5,000 orders, Triple Whale is 320% more than Littledata, and Fueled is 151% more. At 20,000 orders, Triple Whale is 404% more than Littledata, while Fueled is 150% more. Overall, Triple Whale consistently has the highest pricing across all order volumes.
Destination | Triple Whale | Fueled | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Attentive | ✔️ |
Triple Whale focuses on integrating with marketing platforms like Klaviyo, Meta Ads, and Google Ads to optimize ad performance and customer engagement. Fueled emphasizes data collection and analysis through Google Analytics and Segment, alongside Meta Ads and Google Ads, for a more comprehensive view of user behavior. Littledata offers a broader range of integrations, including TikTok and Pinterest, in addition to Google Analytics, Meta Ads, and Google Ads, allowing for extensive tracking across various channels. Each solution targets different aspects of ecommerce analytics and marketing optimization, catering to specific business needs.
Feature | Triple Whale | Fueled | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Triple Whale | Fueled | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ | |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |