Triple Whale vs Fueled

Is Triple Whale or Fueled a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


You could use both Fueled for accurate data, and Triple Whale for reporting

Triple Whale vs Fueled comparison

FeatureTriple WhaleFueledLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Server-side trackingminus✔️✔️
No-code setup for Shopify Hydrogenminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Triple Whale focuses on marketing reporting and a proprietary attribution model, providing a comprehensive analytics solution tailored for Shopify Plus users. Its fully automatic, no-code setup simplifies integration, making it user-friendly for eCommerce managers.

Fueled, on the other hand, emphasizes server-side tracking and compatibility with multiple platforms beyond Shopify, offering flexibility for brands using various tools. Its no-code setup for Shopify Hydrogen enhances accessibility for developers.

Littledata offers a 30-day free trial and emphasizes privacy compliance, alongside features like server-side tracking and automatic checkout tracking. Its fully automatic, no-code setup aligns with ease of use, similar to Triple Whale.

In summary, Triple Whale excels in marketing insights and attribution, Fueled provides broader platform compatibility, and Littledata focuses on privacy and comprehensive tracking capabilities. Each tool has unique strengths depending on your specific needs in data collection and analysis.

Cost comparison

Triple Whale vs Fueled's monthly subscription cost

Store sizeTriple WhaleFueledLittledata
50 orders / month$299$189$39
500 orders / month$549$349$149
5,000 orders / month$1469$879$349
20,000 orders / month$4028$2000$799

For 50 orders per month, Triple Whale is 466% more expensive than Littledata, while Fueled is 384% more. At 500 orders, Triple Whale and Fueled are equal, both 268% more than Littledata. For 5,000 orders, Triple Whale is 320% more than Littledata, and Fueled is 151% more. At 20,000 orders, Triple Whale is 404% more than Littledata, while Fueled is 150% more. Overall, Triple Whale consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationTriple WhaleFueledLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
Segmentminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Attentiveminusminus✔️

Triple Whale focuses on integrating with marketing platforms like Klaviyo, Meta Ads, and Google Ads to optimize ad performance and customer engagement. Fueled emphasizes data collection and analysis through Google Analytics and Segment, alongside Meta Ads and Google Ads, for a more comprehensive view of user behavior. Littledata offers a broader range of integrations, including TikTok and Pinterest, in addition to Google Analytics, Meta Ads, and Google Ads, allowing for extensive tracking across various channels. Each solution targets different aspects of ecommerce analytics and marketing optimization, catering to specific business needs.

Google Ads comparison

Triple Whale vs Fueled's solution for Google Ads

FeatureTriple WhaleFueledLittledata
Google Ads Conversions
Server-side Enhanced Conversions✔️minus✔️
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Client-side Enhanced Conversionsminus✔️minus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Fueled's solution for Meta Ads

FeatureTriple WhaleFueledLittledata
Added to Cart trigger
Via Conversions APIminus✔️✔️
Checkout steps
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
New vs Returning customer conversions✔️minusminus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Fueled
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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