Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
You could use both Fueled for accurate data, and Triple Whale for reporting
Feature | Triple Whale | Fueled | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Triple Whale focuses on marketing reporting and a proprietary attribution model, providing a comprehensive analytics solution tailored for Shopify Plus users. Its fully automatic, no-code setup simplifies integration, making it user-friendly for eCommerce managers.
Fueled, on the other hand, emphasizes server-side tracking and compatibility with multiple platforms beyond Shopify, offering flexibility for brands using various tools. Its no-code setup for Shopify Hydrogen enhances accessibility for developers.
Littledata offers a 30-day free trial and emphasizes privacy compliance, alongside features like server-side tracking and automatic checkout tracking. Its fully automatic, no-code setup aligns with ease of use, similar to Triple Whale.
In summary, Triple Whale excels in marketing insights and attribution, Fueled provides broader platform compatibility, and Littledata focuses on privacy and comprehensive tracking capabilities. Each tool has unique strengths depending on your specific needs in data collection and analysis.
Store size | Triple Whale | Fueled | Littledata |
---|---|---|---|
50 orders / month | $299 | $189 | $39 |
500 orders / month | $549 | $349 | $149 |
5,000 orders / month | $1469 | $879 | $349 |
20,000 orders / month | $4028 | $2000 | $799 |
For 50 orders per month, Triple Whale is 466% more expensive than Littledata, while Fueled is 384% more. At 500 orders, Triple Whale and Fueled are equal, both 268% more than Littledata. For 5,000 orders, Triple Whale is 320% more than Littledata, and Fueled is 151% more. At 20,000 orders, Triple Whale is 404% more than Littledata, while Fueled is 150% more. Overall, Triple Whale consistently has the highest pricing across all order volumes.
Destination | Triple Whale | Fueled | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Attentive | ✔️ |
Triple Whale focuses on integrating with marketing platforms like Klaviyo, Meta Ads, and Google Ads to optimize ad performance and customer engagement. Fueled emphasizes data collection and analysis through Google Analytics and Segment, alongside Meta Ads and Google Ads, for a more comprehensive view of user behavior. Littledata offers a broader range of integrations, including TikTok and Pinterest, in addition to Google Analytics, Meta Ads, and Google Ads, allowing for extensive tracking across various channels. Each solution targets different aspects of ecommerce analytics and marketing optimization, catering to specific business needs.
Feature | Triple Whale | Fueled | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Server-side Enhanced Conversions | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Triple Whale | Fueled | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |