Triple Whale vs Fueled

Is Triple Whale or Fueled a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Triple Whale vs Fueled comparison

FeatureTriple WhaleFueledLittledata
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Server-side trackingminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale excels in marketing reporting and a proprietary attribution model, offering a fully automatic, no-code setup for Shopify users. Fueled provides server-side tracking and integrates with multiple platforms, enhancing data collection across various tools. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and customer data integration. While Triple Whale focuses on Shopify analytics, Fueled offers broader platform compatibility, and Littledata combines the best of both with additional trial benefits and comprehensive tracking capabilities.

Reviews comparison

Triple Whale vs Fueled's customer reviews

Triple WhaleFueledLittledata
Example product review"Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""Customer support is non-existent, and responses take forever... very frustrating experience overall.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Triple Whale vs Fueled's monthly subscription cost

Store sizeTriple WhaleFueledLittledata
50 orders / month$299$189$39
500 orders / month$549$349$149
5,000 orders / month$1469$879$349
20,000 orders / month$4028$2000$799

For 50 orders per month, Triple Whale is 466% more expensive than Littledata, while Fueled is 384% more. At 500 orders, Triple Whale and Fueled are equal, both 268% more than Littledata. For 5,000 orders, Triple Whale is 320% more than Littledata, and Fueled is 151% more. At 20,000 orders, Triple Whale is 404% more than Littledata, while Fueled is 150% more. Overall, Triple Whale consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationTriple WhaleFueledLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
Segmentminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Attentiveminusminus✔️

Triple Whale focuses on integrating with marketing platforms like Klaviyo, Meta Ads, and Google Ads to optimize ad performance and customer engagement. Fueled emphasizes data collection and analysis through Google Analytics and Segment, alongside Meta Ads and Google Ads, for a more comprehensive view of user behavior. Littledata offers a broader range of integrations, including TikTok and Pinterest, in addition to Google Analytics, Meta Ads, and Google Ads, allowing for extensive tracking across various channels. Each solution targets different aspects of ecommerce analytics and marketing optimization, catering to specific business needs.

Google Ads comparison

Triple Whale vs Fueled's solution for Google Ads

FeatureTriple WhaleFueledLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Fueled's solution for Meta Ads

FeatureTriple WhaleFueledLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
Fully automatic setup✔️minus✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminus✔️✔️
InitiateCheckout
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Fueled
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.