Stape vs Upstack Data

Is Stape or Upstack Data a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Stape vs Upstack Data comparison

FeatureStapeUpstack DataLittledata
Server-side tracking✔️✔️✔️
Founder owned and led✔️✔️✔️
30 day free trialminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape offers robust server-side tracking and is favored by industry leaders for enhancing data quality and marketing ROI. It supports multiple platforms beyond Shopify. Upstack Data focuses on marketing reporting and a proprietary attribution model, emphasizing a no-code setup for ease of use. Littledata stands out with its automatic tracking of checkout steps, alongside features like identity resolution and server-side tracking. While Stape excels in data quality and Upstack in reporting, Littledata's comprehensive tracking capabilities provide a unique advantage for eCommerce managers seeking detailed insights into customer journeys.

Reviews comparison

Stape vs Upstack Data's customer reviews

StapeUpstack DataLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Stape vs Upstack Data's monthly subscription cost

Store sizeStapeUpstack DataLittledata
50 orders / month$40$299$39
500 orders / month$40$299$149
5,000 orders / month$150$599$349
20,000 orders / month$400$999$799

For an online store with 50 orders, Upstack Data is 647.5% more expensive than Stape, while Littledata is 2.5% cheaper. At 500 orders, Upstack Data and Stape are equal, but Littledata is 272.5% more expensive than Stape. For 5000 orders, Upstack Data is 296% more than Stape, and Littledata is 132.7% more. At 20000 orders, Upstack Data is 149.8% more than Stape, and Littledata is 99.8% more. Stape remains the most cost-effective option across all order volumes.

Supported data destinations

DestinationStapeUpstack DataLittledata
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Attentive✔️minus✔️
Pinterest✔️minus✔️
Segmentminusminus✔️

Stape offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, allowing for extensive tracking and integration across various platforms. Upstack Data focuses on fewer destinations, specifically Meta Ads, TikTok, Klaviyo, and Google Ads, which may limit cross-platform insights. Littledata provides a comprehensive set of destinations similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling robust tracking and data analysis. Overall, Stape and Littledata offer more extensive options compared to Upstack Data.

Klaviyo comparison

Stape vs Upstack Data's solution for Klaviyo

FeatureStapeUpstack DataLittledata
Identity resolution
Never adds new emails to your marketing listminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

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Google Ads comparison

Stape vs Upstack Data's solution for Google Ads

FeatureStapeUpstack DataLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Stape vs Upstack Data's solution for Meta Ads

FeatureStapeUpstack DataLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Upstack Data
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.