
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
| Feature | Stape | Upstack Data | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| Via server-side Google Tag Manager | ✔️ | ||
| Marketing reporting | ✔️ | ||
| Proprietary attribution model | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Stape offers server-side tracking and works with multiple platforms, enhancing data quality and marketing ROI. Upstack Data focuses on marketing reporting and a proprietary attribution model, emphasizing automated, no-code setup and centralized analytics. Littledata stands out with automatic tracking of checkout steps, identity resolution, and a fully automatic setup, providing a comprehensive solution for eCommerce analytics. While Stape excels in data quality and compliance, and Upstack in attribution and reporting, Littledata's unique features make it a strong contender for eCommerce managers seeking detailed tracking and streamlined data integration.
| Stape | Upstack Data | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Upstack Data | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $299 | $39 |
| 500 orders / month | $40 | $299 | $199 |
| 5,000 orders / month | $150 | $599 | $449 |
| 20,000 orders / month | $400 | $999 | $1390 |
For 50 orders, Upstack Data is 647.5% more expensive than Stape, while Littledata is 2.5% cheaper. At 500 orders, Upstack Data matches Stape's price, while Littledata is 272.5% more expensive. For 5000 orders, Upstack Data is 299.3% pricier than Stape, and Littledata is 132.7% more expensive. At 20000 orders, Upstack Data is 149.8% more than Stape, while Littledata is 99.8% more expensive. Overall, Upstack Data consistently has the highest prices across all order volumes.
| Destination | Stape | Upstack Data | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Segment | ✔️ |
Stape focuses on a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, providing comprehensive tracking across various platforms. Upstack Data offers a more streamlined selection, focusing on Meta Ads, TikTok, Klaviyo, and Google Ads, which may limit cross-platform insights. Littledata also provides extensive tracking options, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, similar to Stape but with the addition of Segment for enhanced data integration. Overall, Stape and Littledata offer more diverse tracking capabilities compared to Upstack Data.
| Feature | Stape | Upstack Data | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Uses other marketing channel cookies to boost identity | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Feature | Stape | Upstack Data | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Stape | Upstack Data | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
