Stape vs Upstack Data
Is Stape or Upstack Data a better data solution for Shopify brands?
What is Stape?
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
What is Upstack Data?
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
You could use both Stape for accurate data, and Upstack Data for reporting
Stape vs Upstack Data comparison
| Feature | Stape | Upstack Data | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
| 30 day free trial |  | ✔️ | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Stape focuses on server-side tracking and emphasizes privacy compliance, making it suitable for brands prioritizing data security. It supports multiple platforms beyond Shopify, appealing to businesses with diverse tech stacks. Its positioning as an all-in-one solution highlights its comprehensive approach to enhancing data quality and marketing ROI.
In contrast, Upstack Data offers a proprietary attribution model and marketing reporting, which can provide deeper insights into campaign performance. Its fully automatic, no-code setup simplifies implementation, making it user-friendly. The 30-day free trial allows for risk-free evaluation.
Littledata also features a 30-day free trial and emphasizes automatic tracking and identity resolution. Its focus on checkout extensibility can be beneficial for ecommerce brands looking to optimize their sales funnel.
Overall, Stape is ideal for security-focused brands, while Upstack and Littledata offer more user-friendly, analytics-driven solutions.
Cost comparison
Stape vs Upstack Data's monthly subscription cost
| Store size | Stape | Upstack Data | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $299 | $39 |
| 500 orders / month | $40 | $299 | $149 |
| 5,000 orders / month | $150 | $599 | $349 |
| 20,000 orders / month | $400 | $999 | $799 |
For an online store with 50 orders, Upstack Data is 647.5% more expensive than Stape, while Littledata is 2.5% cheaper. At 500 orders, Upstack Data and Stape are equal, but Littledata is 272.5% more expensive than Stape. For 5000 orders, Upstack Data is 296% more than Stape, and Littledata is 132.7% more. At 20000 orders, Upstack Data is 149.8% more than Stape, and Littledata is 99.8% more. Stape remains the most cost-effective option across all order volumes.
Supported data destinations
| Destination | Stape | Upstack Data | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| Attentive | ✔️ | | ✔️ |
| ✔️ | | ✔️ | |
| Segment | | | ✔️ |
Stape offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, allowing for extensive tracking and integration across various platforms. Upstack Data focuses on fewer destinations, specifically Meta Ads, TikTok, Klaviyo, and Google Ads, which may limit cross-platform insights. Littledata provides a comprehensive set of destinations similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling robust tracking and data analysis. Overall, Stape and Littledata offer more extensive options compared to Upstack Data.
Klaviyo comparison
Stape vs Upstack Data's solution for Klaviyo
| Feature | Stape | Upstack Data | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
Google Ads comparison
Stape vs Upstack Data's solution for Google Ads
| Feature | Stape | Upstack Data | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Real-time tracking of Enhanced Conversions | | ✔️ | ✔️ |
| Fully automatic setup | | ✔️ | ✔️ |
| Unreliable tracking via thank you page | ✔️ | | |
| Tracked direct from Shopify's servers | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
Meta Ads comparison
Stape vs Upstack Data's solution for Meta Ads
| Feature | Stape | Upstack Data | Littledata |
|---|---|---|---|
| Added to Cart trigger | |||
| Via Conversions API | | | ✔️ |
| Checkout steps | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase event | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
