Stape vs Northbeam

Is Stape or Northbeam a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.


Stape vs Northbeam comparison

FeatureStapeNorthbeamLittledata
Founder owned and led✔️✔️✔️
Works with platforms other than Shopify✔️✔️minus
Fully automatic, no code setupminus✔️✔️
Via server-side Google Tag Manager✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Identity resolution to boost audiencesminusminus✔️
Direct from Shopify's serversminusminus✔️
Customer data to marketing platformsminusminus✔️
Natively supports Shopify Marketsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Stape focuses on server-side data tracking, enhancing data quality and marketing ROI, while Northbeam emphasizes marketing intelligence with multi-touch attribution and machine learning. Both are founder-owned and support platforms beyond Shopify. Littledata stands out with a 30-day free trial, identity resolution for audience enhancement, and automatic tracking of checkout steps, offering a comprehensive solution that combines server-side tracking with customer data integration and ease of setup, making it a strong choice for ecommerce managers seeking robust data collection and tracking capabilities.

Reviews comparison

Stape vs Northbeam's customer reviews

StapeNorthbeamLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Stape vs Northbeam's monthly subscription cost

Store sizeStapeNorthbeamLittledata
50 orders / month$40$1000$39
500 orders / month$40$1000$199
5,000 orders / month$150$1500$449
20,000 orders / month$400$2500$1390

For an online store with 50 orders, Northbeam is 2,400% more expensive than Stape, while Littledata is 2.5% cheaper. At 500 orders, Northbeam and Stape are equal, but Littledata is 272.5% more expensive than Stape. With 5,000 orders, Northbeam is 900% more than Stape, and Littledata is 132.7% more expensive. Finally, at 20,000 orders, Northbeam is 525% more than Stape, and Littledata is 99.8% more expensive than Stape.

Supported data destinations

DestinationStapeNorthbeamLittledata
Google Analytics✔️minus✔️
Meta Ads✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Google Ads✔️minus✔️
Pinterest✔️minus✔️
Segmentminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Stape against Northbeam
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Northbeam to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Northbeam setup.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by 32 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.