Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
Feature | Stape | Google Sales Channel | Littledata |
---|---|---|---|
Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Identity resolution to boost audiences | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Stape offers a robust server-side tracking solution that enhances data quality and marketing ROI while ensuring privacy compliance. Its compatibility with platforms beyond Shopify makes it versatile for various ecommerce needs. In contrast, Google Sales Channel provides a built-in, no-code setup for Analytics and Ads, focusing on ease of use but limited to Shopify. Littledata combines features from both Stape and Google, offering server-side tracking, identity resolution, and automatic tracking of checkout extensibility, along with a 30-day free trial. While Stape excels in data quality and cross-platform functionality, Google Sales Channel prioritizes simplicity for Shopify users. Littledata stands out by integrating advanced tracking capabilities with user-friendly setup, making it a comprehensive option for those seeking detailed customer insights.
Store size | Stape | Google Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $40 | $0 | $39 |
500 orders / month | $40 | $0 | $149 |
5,000 orders / month | $150 | $0 | $349 |
20,000 orders / month | $400 | $0 | $799 |
For 50 orders, Stape is 2.56% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Stape remains at $40, while Littledata is 272.5% more expensive. For 5000 orders, Stape is 42.9% cheaper than Littledata, and Google Sales Channel is free. At 20000 orders, Stape is 50% cheaper than Littledata, with Google Sales Channel still free. Overall, Stape offers competitive pricing, while Google Sales Channel remains the most cost-effective option.
Destination | Stape | Google Sales Channel | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Segment | ✔️ |
Stape's data destinations offer a broader range of integrations, including platforms like Meta Ads, TikTok, and Attentive, allowing for more comprehensive tracking across various marketing channels. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its tracking capabilities to these two platforms. Littledata also provides extensive integrations similar to Stape, including Segment, which enhances data management and analysis. Overall, Stape and Littledata support a wider array of marketing tools, while Google Sales Channel is more focused on Google’s ecosystem.
Feature | Stape | Google Sales Channel | Littledata |
---|---|---|---|
Product list views & clicks | |||
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Tracks clicks on product list | ✔️ | ||
Add to Cart event | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracked client-side | ✔️ | ✔️ | |
Tracks checkout started only | ✔️ | ||
All steps tracked server-side | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | |
Includes refunds | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filter orders by sales channel | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase and checkout tracking offers superior accuracy and comprehensive features compared to Stape and Google Sales Channel. With server-side tracking, Littledata ensures 100% accuracy and captures all purchase events, including post-purchase upsells and recurring orders. It allows filtering by sales channel and includes refunds, enhancing data quality for attribution. Additionally, its checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts. In contrast, Stape only tracks refunds and lacks comprehensive checkout data, while Google Sales Channel relies on client-side tracking, which can lead to data loss and inaccuracies. Littledata's robust features provide a more complete and reliable view of user behavior and sales performance.
Feature | Stape | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |