
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
| Feature | Stape | Google Sales Channel | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| Via server-side Google Tag Manager | ✔️ | ||
| Identity resolution to boost audiences | ✔️ | ||
| Direct from Shopify's servers | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Stape offers server-side tracking and works with multiple platforms, enhancing data quality and marketing ROI, but lacks a no-code setup. Google Sales Channel provides a free, fully automatic integration for Shopify, focusing on customer data but is limited to Shopify. Littledata combines the strengths of both, offering a 30-day free trial, identity resolution, server-side tracking, and automatic checkout tracking, making it a more comprehensive solution for data collection and marketing integration.
| Stape | Google Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Google Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $0 | $39 |
| 500 orders / month | $40 | $0 | $199 |
| 5,000 orders / month | $150 | $0 | $449 |
| 20,000 orders / month | $400 | $0 | $1390 |
For an online store with 50 orders, Stape is 2.56% more expensive than Littledata. At 500 orders, Stape and Google Sales Channel are equal, while Littledata is 272.5% more expensive than both. For 5000 orders, Stape is 42.9% cheaper than Littledata, while Google Sales Channel remains free. At 20000 orders, Stape is 50% cheaper than Littledata, with Google Sales Channel still at no cost. Overall, Google Sales Channel is consistently the least expensive option.
| Destination | Stape | Google Sales Channel | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Segment | ✔️ |
Stape offers a broader range of data destinations, including Meta Ads, TikTok, Klaviyo, and Pinterest, allowing for more comprehensive tracking across various platforms. This enables deeper insights into customer behavior and marketing effectiveness. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its tracking capabilities to these two platforms. Littledata also provides a wide array of destinations similar to Stape, including Segment, which enhances data integration and analysis. Overall, Stape and Littledata offer more extensive tracking options compared to Google Sales Channel, making them better suited for multi-channel marketing strategies.
| Feature | Stape | Google Sales Channel | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Consistent product identifier in GA4 | ✔️ | ✔️ | |
| Tracks products list as you scroll | ✔️ | ||
| Tracks clicks on product list | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Tracks all checkout steps | ✔️ | ||
| Purchase | |||
| Tracked via thank you page | ✔️ | ✔️ | |
| Direct from Shopify for 100% accuracy | ✔️ | ||
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filter orders by sales channel | ✔️ | ||
| Includes refunds | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection compared to Stape and Google Sales Channel. With server-side tracking, Littledata ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders. It also filters orders by sales channel and includes refunds, enhancing attribution with user-provided data. In contrast, Stape and Google Sales Channel rely on tracking via thank you and checkout pages, which can miss critical data points. Littledata's server-side approach tracks all checkout steps and is compatible with checkout extensibility and accelerated checkouts, providing a more robust and detailed view of user behavior and purchase activity.
| Feature | Stape | Google Sales Channel | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
