Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
Feature | Stape | Google Sales Channel | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Identity resolution to boost audiences | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Stape offers robust server-side tracking and is favored by industry leaders for data quality and compliance, but it lacks a no-code setup. Google Sales Channel provides a seamless, automatic integration with Shopify for customer data but is limited to Google platforms. Littledata combines the strengths of both, offering server-side tracking, identity resolution, and automatic checkout tracking, all with a no-code setup and a 30-day free trial. This makes Littledata a more comprehensive solution for tracking and data collection across multiple platforms.
Stape | Google Sales Channel | Littledata | |
---|---|---|---|
Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Stape | Google Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $40 | $0 | $39 |
500 orders / month | $40 | $0 | $149 |
5,000 orders / month | $150 | $0 | $349 |
20,000 orders / month | $400 | $0 | $799 |
For 50 orders, Stape is 2.56% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Stape remains at $40, while Littledata is 272.5% more expensive. For 5000 orders, Stape is 42.9% cheaper than Littledata, and Google Sales Channel is free. At 20000 orders, Stape is 50% cheaper than Littledata, with Google Sales Channel still free. Overall, Stape offers competitive pricing, while Google Sales Channel remains the most cost-effective option.
Destination | Stape | Google Sales Channel | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Segment | ✔️ |
Stape's data destinations offer a broader range of integrations, including platforms like Meta Ads, TikTok, and Attentive, allowing for more comprehensive tracking across various marketing channels. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its tracking capabilities to these two platforms. Littledata also provides extensive integrations similar to Stape, including Segment, which enhances data management and analysis. Overall, Stape and Littledata support a wider array of marketing tools, while Google Sales Channel is more focused on Google’s ecosystem.
Feature | Stape | Google Sales Channel | Littledata |
---|---|---|---|
Product list views & clicks | |||
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Tracks clicks on product list | ✔️ | ||
Add to Cart | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracked via checkout page | ✔️ | ✔️ | |
Tracks checkout started only | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | |
Includes refunds | ✔️ | ✔️ | |
Tracked via thank you page | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filter orders by sales channel | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features that enhance accuracy and attribution. It tracks all purchases server-side, ensuring 100% accuracy, and includes post-purchase upsells and recurring orders, which Stape and Google Sales Channel do not. Additionally, Littledata allows filtering by sales channel and incorporates user-provided data for improved attribution. Its checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, unlike Stape's limited tracking of only the checkout started event. Overall, Littledata provides a more robust and detailed tracking solution, enabling better insights into user behavior and purchase patterns compared to Stape and Google Sales Channel.
Feature | Stape | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |