Stape vs Google Sales Channel

Is Stape or Google Sales Channel a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Google Sales Channel competitors

What is Google Sales Channel(formerly Shopify Trekkie)?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.


Stape vs Google Sales Channel comparison

FeatureStapeGoogle Sales ChannelLittledata
Server-side tracking✔️minus✔️
Founder owned and led✔️minus✔️
Customer data to marketing platformsminus✔️✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Identity resolution to boost audiencesminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape offers robust server-side tracking and is favored by industry leaders for data quality and compliance, but it lacks a no-code setup. Google Sales Channel provides a seamless, automatic integration with Shopify for customer data but is limited to Google platforms. Littledata combines the strengths of both, offering server-side tracking, identity resolution, and automatic checkout tracking, all with a no-code setup and a 30-day free trial. This makes Littledata a more comprehensive solution for tracking and data collection across multiple platforms.

Reviews comparison

Stape vs Google Sales Channel's customer reviews

StapeGoogle Sales ChannelLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Stape vs Google Sales Channel's monthly subscription cost

Store sizeStapeGoogle Sales ChannelLittledata
50 orders / month$40$0$39
500 orders / month$40$0$149
5,000 orders / month$150$0$349
20,000 orders / month$400$0$799

For 50 orders, Stape is 2.56% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Stape remains at $40, while Littledata is 272.5% more expensive. For 5000 orders, Stape is 42.9% cheaper than Littledata, and Google Sales Channel is free. At 20000 orders, Stape is 50% cheaper than Littledata, with Google Sales Channel still free. Overall, Stape offers competitive pricing, while Google Sales Channel remains the most cost-effective option.

Supported data destinations

DestinationStapeGoogle Sales ChannelLittledata
Google Analytics✔️✔️✔️
Google Ads✔️✔️✔️
Meta Ads✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Pinterest✔️minus✔️
Segmentminusminus✔️

Stape's data destinations offer a broader range of integrations, including platforms like Meta Ads, TikTok, and Attentive, allowing for more comprehensive tracking across various marketing channels. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its tracking capabilities to these two platforms. Littledata also provides extensive integrations similar to Stape, including Segment, which enhances data management and analysis. Overall, Stape and Littledata support a wider array of marketing tools, while Google Sales Channel is more focused on Google’s ecosystem.

Google Analytics comparison

Stape vs Google Sales Channel's solution for Google Analytics

FeatureStapeGoogle Sales ChannelLittledata
Product list views & clicks
Consistent product identifier in GA4✔️minus✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked via checkout page✔️✔️minus
Tracks checkout started only✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracy✔️minus✔️
Includes refunds✔️minus✔️
Tracked via thank you pageminus✔️minus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers comprehensive features that enhance accuracy and attribution. It tracks all purchases server-side, ensuring 100% accuracy, and includes post-purchase upsells and recurring orders, which Stape and Google Sales Channel do not. Additionally, Littledata allows filtering by sales channel and incorporates user-provided data for improved attribution. Its checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, unlike Stape's limited tracking of only the checkout started event. Overall, Littledata provides a more robust and detailed tracking solution, enabling better insights into user behavior and purchase patterns compared to Stape and Google Sales Channel.

Google Ads comparison

Stape vs Google Sales Channel's solution for Google Ads

FeatureStapeGoogle Sales ChannelLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Google Sales Channel
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Google Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Google Sales Channel setup.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.