Stape vs Google Sales Channel

Is Stape or Google Sales Channel a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.


Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.


Stape vs Google Sales Channel comparison

FeatureStapeGoogle Sales ChannelLittledata
Public statement of privacy compliance✔️✔️✔️
Server-side tracking✔️minus✔️
Customer data to marketing platformsminus✔️✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Identity resolution to boost audiencesminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape offers a robust server-side tracking solution that enhances data quality and marketing ROI while ensuring privacy compliance. Its compatibility with platforms beyond Shopify makes it versatile for various ecommerce needs. In contrast, Google Sales Channel provides a built-in, no-code setup for Analytics and Ads, focusing on ease of use but limited to Shopify. Littledata combines features from both Stape and Google, offering server-side tracking, identity resolution, and automatic tracking of checkout extensibility, along with a 30-day free trial. While Stape excels in data quality and cross-platform functionality, Google Sales Channel prioritizes simplicity for Shopify users. Littledata stands out by integrating advanced tracking capabilities with user-friendly setup, making it a comprehensive option for those seeking detailed customer insights.

Cost comparison

Stape vs Google Sales Channel's monthly subscription cost

Store sizeStapeGoogle Sales ChannelLittledata
50 orders / month$40$0$39
500 orders / month$40$0$149
5,000 orders / month$150$0$349
20,000 orders / month$400$0$799

For 50 orders, Stape is 2.56% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Stape remains at $40, while Littledata is 272.5% more expensive. For 5000 orders, Stape is 42.9% cheaper than Littledata, and Google Sales Channel is free. At 20000 orders, Stape is 50% cheaper than Littledata, with Google Sales Channel still free. Overall, Stape offers competitive pricing, while Google Sales Channel remains the most cost-effective option.

Supported data destinations

DestinationStapeGoogle Sales ChannelLittledata
Google Analytics✔️✔️✔️
Google Ads✔️✔️✔️
Meta Ads✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Pinterest✔️minus✔️
Segmentminusminus✔️

Stape's data destinations offer a broader range of integrations, including platforms like Meta Ads, TikTok, and Attentive, allowing for more comprehensive tracking across various marketing channels. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its tracking capabilities to these two platforms. Littledata also provides extensive integrations similar to Stape, including Segment, which enhances data management and analysis. Overall, Stape and Littledata support a wider array of marketing tools, while Google Sales Channel is more focused on Google’s ecosystem.

Google Analytics comparison

Stape vs Google Sales Channel's solution for Google Analytics

FeatureStapeGoogle Sales ChannelLittledata
Product list views & clicks
Consistent product identifier in GA4✔️minus✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart event
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked client-side✔️✔️minus
Tracks checkout started only✔️minusminus
All steps tracked server-sideminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase event
Tracked server side for 100% accuracy✔️minus✔️
Includes refunds✔️minus✔️
Tracked client-sideminus✔️minus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive features compared to Stape and Google Sales Channel. With server-side tracking, Littledata ensures 100% accuracy and captures all purchase events, including post-purchase upsells and recurring orders. It allows filtering by sales channel and includes refunds, enhancing data quality for attribution. Additionally, its checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts. In contrast, Stape only tracks refunds and lacks comprehensive checkout data, while Google Sales Channel relies on client-side tracking, which can lead to data loss and inaccuracies. Littledata's robust features provide a more complete and reliable view of user behavior and sales performance.

Google Ads comparison

Stape vs Google Sales Channel's solution for Google Ads

FeatureStapeGoogle Sales ChannelLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️minusminus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Google Sales Channel
How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

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