Stape vs Fueled

Is Stape or Fueled a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Stape vs Fueled comparison

FeatureStapeFueledLittledata
Server-side tracking✔️✔️✔️
Founder owned and led✔️✔️✔️
Works with platforms other than Shopify✔️✔️minus
Customer data to marketing platformsminus✔️✔️
30 day free trialminusminus✔️
Identity resolution to boost audiencesminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape and Fueled both offer server-side tracking and are founder-owned, but Stape emphasizes data quality and security compliance, while Fueled focuses on organizing 1st-party customer data across multiple platforms. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience and enhanced identity resolution for audience targeting.

Reviews comparison

Stape vs Fueled's customer reviews

StapeFueledLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""Customer support is non-existent, and responses take forever... very frustrating experience overall.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Stape vs Fueled's monthly subscription cost

Store sizeStapeFueledLittledata
50 orders / month$40$189$39
500 orders / month$40$349$199
5,000 orders / month$150$879$449
20,000 orders / month$400$2000$1390

For 50 orders, Fueled is 372.5% more expensive than Stape, while Littledata is 2.5% cheaper. At 500 orders, Fueled and Stape are equal, but Littledata is 272.5% more expensive. For 5,000 orders, Fueled is 492% more than Stape, while Littledata is 132.7% more expensive. At 20,000 orders, Fueled is 400% more than Stape, and Littledata is 99.8% more expensive. Overall, Fueled consistently has the highest costs, while Stape remains the most affordable option.

Supported data destinations

DestinationStapeFueledLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Pinterest✔️minus✔️
Segmentminus✔️✔️

Stape focuses on integrating various data destinations like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, providing a broad range of options for ecommerce tracking. Fueled, on the other hand, offers a more streamlined selection with Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data management and integration. Littledata combines features from both, supporting Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking and analytics capabilities. The main difference lies in the breadth of supported platforms and the focus on data integration versus management.

Google Analytics comparison

Stape vs Fueled's solution for Google Analytics

FeatureStapeFueledLittledata
Product list views & clicks
Consistent product identifier in GA4✔️minus✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracks checkout started only✔️✔️minus
Tracked via checkout page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracyminus✔️✔️
Filter orders by sales channelminus✔️✔️
Includes recurring ordersminus✔️✔️
User-provided data for improved attributionminus✔️✔️
Tracked via thank you page✔️minusminus
Includes post-purchase upsellsminusminus✔️
Includes refundsminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive insights compared to Stape and Fueled. With server-side tracking, it ensures 100% accuracy and includes post-purchase upsells and refunds, which are crucial for understanding customer behavior. Littledata also allows filtering by sales channel and supports recurring orders, enhancing attribution with user-provided data. Its checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, providing a complete view of the customer journey. In contrast, Stape and Fueled's tracking methods are limited, only capturing data from the thank you or checkout pages, which can lead to incomplete insights and missed opportunities for optimization.

Google Ads comparison

Stape vs Fueled's solution for Google Ads

FeatureStapeFueledLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Stape vs Fueled's solution for Meta Ads

FeatureStapeFueledLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminus✔️✔️
InitiateCheckout
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Stape against Fueled
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by 32 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 88 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.