Stape vs Fueled

Is Stape or Fueled a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Stape vs Fueled comparison

FeatureStapeFueledLittledata
Server-side tracking✔️✔️✔️
Public statement of privacy compliance✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Identity resolution to boost audiencesminus✔️✔️
Customer data to marketing platformsminus✔️✔️
No-code setup for Shopify Hydrogenminus✔️✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Stape offers a comprehensive server-side tracking solution with a focus on privacy compliance and compatibility with various platforms, making it suitable for brands looking to enhance data quality and marketing ROI. Its emphasis on security compliance is a key differentiator.

Fueled also provides server-side tracking and identity resolution, but it highlights a no-code setup specifically for Shopify Hydrogen, making it user-friendly for eCommerce managers. Its ability to capture data across multiple platforms enhances its versatility.

Littledata combines server-side tracking with a 30-day free trial and automatic setup, appealing to those seeking a hassle-free experience. It also emphasizes identity resolution and privacy compliance, similar to Stape.

In summary, Stape focuses on data quality and compliance, Fueled emphasizes ease of use and multi-platform integration, while Littledata offers a trial and automatic features for a seamless setup.

Cost comparison

Stape vs Fueled's monthly subscription cost

Store sizeStapeFueledLittledata
50 orders / month$40$189$39
500 orders / month$40$349$149
5,000 orders / month$150$879$349
20,000 orders / month$400$2000$799

For 50 orders, Fueled is 372.5% more expensive than Stape, while Littledata is 2.5% cheaper. At 500 orders, Fueled and Stape cost the same, but Littledata is 272.5% more expensive. For 5,000 orders, Fueled is 492% more than Stape, and Littledata is 132.7% more expensive. At 20,000 orders, Fueled is 400% more than Stape, while Littledata is 97.5% more expensive. Overall, Fueled consistently has the highest costs across all order volumes.

Supported data destinations

DestinationStapeFueledLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Pinterest✔️minus✔️
Segmentminus✔️✔️

Stape focuses on integrating various data destinations like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, providing a broad range of options for eCommerce tracking. Fueled offers a more streamlined selection with Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data management and integration. Littledata combines features from both, supporting Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking and analytics across multiple platforms. The main difference lies in the breadth of supported destinations and the focus on data integration capabilities.

Google Analytics comparison

Stape vs Fueled's solution for Google Analytics

FeatureStapeFueledLittledata
Product list views & clicks
Consistent product identifier in GA4✔️minus✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart event
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracks checkout started only✔️✔️minus
Tracked client-side✔️minusminus
All steps tracked server-sideminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Includes refunds✔️minus✔️
Filter orders by sales channelminus✔️✔️
Includes recurring ordersminus✔️✔️
User-provided data for improved attributionminus✔️✔️
Includes post-purchase upsellsminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase and checkout tracking offers comprehensive features that enhance data accuracy and attribution. Its server-side tracking ensures 100% accuracy and includes post-purchase upsells and recurring orders, which are crucial for understanding customer behavior. The ability to filter orders by sales channel and include refunds provides deeper insights into performance. Additionally, user-provided data improves attribution accuracy.

In contrast, Stape's tracking is limited to refunds and lacks detailed insights, while Fueled's tracking only captures checkout starts, missing critical data on user interactions. Littledata's robust tracking across all checkout steps and compatibility with checkout extensibility and accelerated checkouts makes it a superior choice for comprehensive analytics.

Google Ads comparison

Stape vs Fueled's solution for Google Ads

FeatureStapeFueledLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️minus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Stape vs Fueled's solution for Meta Ads

FeatureStapeFueledLittledata
Added to Cart trigger
Via Conversions APIminus✔️✔️
Checkout steps
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Fueled
How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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