
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
| Feature | Stape | Fueled | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Identity resolution to boost audiences | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Stape offers server-side tracking and works with multiple platforms, focusing on data quality and security compliance. Fueled captures 1st-party customer data directly from Shopify and integrates with various marketing tools. While both Stape and Fueled are founder-led and support platforms beyond Shopify, Littledata stands out with its 30-day free trial, automatic no-code setup, and identity resolution features, enhancing audience targeting and simplifying data collection across channels.
| Stape | Fueled | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Fueled | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $189 | $39 |
| 500 orders / month | $40 | $349 | $199 |
| 5,000 orders / month | $150 | $879 | $449 |
| 20,000 orders / month | $400 | $2000 | $1390 |
For 50 orders, Fueled is 372.5% more expensive than Stape, while Littledata is 2.5% cheaper. At 500 orders, Fueled and Stape are equal, but Littledata is 272.5% more expensive. For 5,000 orders, Fueled is 492% more than Stape, while Littledata is 132.7% more expensive. At 20,000 orders, Fueled is 400% more than Stape, and Littledata is 99.8% more expensive. Overall, Fueled consistently has the highest costs, while Stape remains the most affordable option.
| Destination | Stape | Fueled | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Segment | ✔️ | ✔️ |
Stape focuses on integrating various data destinations like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, providing a broad range of options for ecommerce tracking. Fueled, on the other hand, offers a more streamlined selection with Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data management and integration. Littledata combines features from both, supporting Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking and analytics capabilities. The main difference lies in the breadth of supported platforms and the focus on data integration versus management.
| Feature | Stape | Fueled | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Consistent product identifier in GA4 | ✔️ | ✔️ | |
| Tracks products list as you scroll | ✔️ | ||
| Tracks clicks on product list | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Tracks all checkout steps | ✔️ | ||
| Purchase | |||
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | |
| Filter orders by sales channel | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ✔️ | |
| User-provided data for improved attribution | ✔️ | ✔️ | |
| Tracked via thank you page | ✔️ | ||
| Includes post-purchase upsells | ✔️ | ||
| Includes refunds | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection compared to Stape and Fueled. Its server-side tracking ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and refunds, which are not fully addressed by Stape or Fueled. Littledata also allows for filtering by sales channel and includes user-provided data for enhanced attribution. Additionally, its checkout tracking captures all steps server-side and is compatible with checkout extensibility and accelerated checkouts, providing a more complete view of user behavior. This level of detail and accuracy is crucial for effective analytics and decision-making in a Shopify Plus environment.
| Feature | Stape | Fueled | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Stape | Fueled | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
