Stape vs Facebook Sales Channel

Is Stape or Facebook Sales Channel a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.


Stape vs Facebook Sales Channel comparison

FeatureStapeFacebook Sales ChannelLittledata
Server-side tracking✔️minus✔️
Founder owned and led✔️minus✔️
Customer data to marketing platformsminus✔️✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Identity resolution to boost audiencesminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape offers robust server-side tracking and is favored by industry leaders for enhancing data quality and marketing ROI, but it may lack the seamless integration and ease of use that Shopify's Facebook Sales Channel provides. The Facebook Sales Channel is fully automatic and requires no coding, making it user-friendly for Shopify merchants. Littledata combines the strengths of both, offering server-side tracking, identity resolution, and automatic checkout tracking, while also being founder-owned and providing a 30-day free trial. This comprehensive feature set positions Littledata as a superior choice for tracking and data collection in eCommerce.

Reviews comparison

Stape vs Facebook Sales Channel's customer reviews

StapeFacebook Sales ChannelLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviews

Cost comparison

Stape vs Facebook Sales Channel's monthly subscription cost

Store sizeStapeFacebook Sales ChannelLittledata
50 orders / month$40$0$39
500 orders / month$40$0$149
5,000 orders / month$150$0$349
20,000 orders / month$400$0$799

For an online store with 50 orders, Stape is 102.56% more expensive than Littledata. At 500 orders, Stape and Facebook Sales Channel are equal, while Littledata is 272.5% more expensive than both. For 5000 orders, Stape is 57.1% cheaper than Littledata, and Facebook Sales Channel remains free. At 20000 orders, Stape is 50% cheaper than Littledata, with Facebook Sales Channel still at no cost. Overall, Facebook Sales Channel consistently offers the lowest price.

Supported data destinations

DestinationStapeFacebook Sales ChannelLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Google Ads✔️minus✔️
Pinterest✔️minus✔️
Segmentminusminus✔️

Stape's data destinations allow for server-side tracking across multiple platforms, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, providing a comprehensive solution for data collection and integration. In contrast, Facebook Sales Channel primarily focuses on Meta Ads, optimizing data for Facebook and Instagram advertising. Littledata also supports a wide range of destinations similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, but emphasizes seamless integration with analytics tools and data accuracy. The main difference lies in the breadth of supported platforms and the specific focus of each solution on data integration and tracking capabilities.

Meta Ads comparison

Stape vs Facebook Sales Channel's solution for Meta Ads

FeatureStapeFacebook Sales ChannelLittledata
Key benefits
100% accurate revenue in Meta✔️minus✔️
Fully automatic setupminus✔️✔️
Boost to Event Match Quality Scoreminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Facebook Sales Channel
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Facebook Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook Sales Channel setup.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.