Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Feature | Stape | Facebook Sales Channel | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Identity resolution to boost audiences | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Stape offers robust server-side tracking and is favored by industry leaders for enhancing data quality and marketing ROI, but it may lack the seamless integration and ease of use that Shopify's Facebook Sales Channel provides. The Facebook Sales Channel is fully automatic and requires no coding, making it user-friendly for Shopify merchants. Littledata combines the strengths of both, offering server-side tracking, identity resolution, and automatic checkout tracking, while also being founder-owned and providing a 30-day free trial. This comprehensive feature set positions Littledata as a superior choice for tracking and data collection in eCommerce.
Stape | Facebook Sales Channel | Littledata | |
---|---|---|---|
Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Stape | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $40 | $0 | $39 |
500 orders / month | $40 | $0 | $149 |
5,000 orders / month | $150 | $0 | $349 |
20,000 orders / month | $400 | $0 | $799 |
For an online store with 50 orders, Stape is 102.56% more expensive than Littledata. At 500 orders, Stape and Facebook Sales Channel are equal, while Littledata is 272.5% more expensive than both. For 5000 orders, Stape is 57.1% cheaper than Littledata, and Facebook Sales Channel remains free. At 20000 orders, Stape is 50% cheaper than Littledata, with Facebook Sales Channel still at no cost. Overall, Facebook Sales Channel consistently offers the lowest price.
Destination | Stape | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Segment | ✔️ |
Stape's data destinations allow for server-side tracking across multiple platforms, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, providing a comprehensive solution for data collection and integration. In contrast, Facebook Sales Channel primarily focuses on Meta Ads, optimizing data for Facebook and Instagram advertising. Littledata also supports a wide range of destinations similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, but emphasizes seamless integration with analytics tools and data accuracy. The main difference lies in the breadth of supported platforms and the specific focus of each solution on data integration and tracking capabilities.
Feature | Stape | Facebook Sales Channel | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Boost to Event Match Quality Score | ✔️ | ||
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |