Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
Feature | Stape | Facebook Sales Channel | Littledata |
---|---|---|---|
Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Identity resolution to boost audiences | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Stape offers robust server-side tracking and is designed for comprehensive data collection across various platforms, making it versatile for brands beyond Shopify. Its focus on privacy compliance and data quality appeals to businesses looking to enhance marketing ROI securely.
In contrast, the Facebook Sales Channel provides a seamless, no-code integration specifically for Meta Ads, simplifying the process for Shopify users. However, it is limited to Facebook's ecosystem and lacks the broader tracking capabilities of Stape.
Littledata combines features from both Stape and Facebook Sales Channel, offering server-side tracking, identity resolution, and automatic setup. It also provides a 30-day free trial and focuses on enhancing audience targeting. While it shares privacy compliance and data integration features, its automatic tracking of checkout extensibility sets it apart, making it a strong contender for brands seeking comprehensive data solutions.
Store size | Stape | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $40 | $0 | $39 |
500 orders / month | $40 | $0 | $149 |
5,000 orders / month | $150 | $0 | $349 |
20,000 orders / month | $400 | $0 | $799 |
For an online store with 50 orders, Stape is 102.56% more expensive than Littledata. At 500 orders, Stape and Facebook Sales Channel are equal, while Littledata is 272.5% more expensive than both. For 5000 orders, Stape is 57.1% cheaper than Littledata, and Facebook Sales Channel remains free. At 20000 orders, Stape is 50% cheaper than Littledata, with Facebook Sales Channel still at no cost. Overall, Facebook Sales Channel consistently offers the lowest price.
Destination | Stape | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Segment | ✔️ |
Stape's data destinations allow for server-side tracking across multiple platforms, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, providing a comprehensive solution for data collection and integration. In contrast, Facebook Sales Channel primarily focuses on Meta Ads, optimizing data for Facebook and Instagram advertising. Littledata also supports a wide range of destinations similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, but emphasizes seamless integration with analytics tools and data accuracy. The main difference lies in the breadth of supported platforms and the specific focus of each solution on data integration and tracking capabilities.
Feature | Stape | Facebook Sales Channel | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |