
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
| Feature | Stape | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| Via server-side Google Tag Manager | ✔️ | ||
| Identity resolution to boost audiences | ✔️ | ||
| Direct from Shopify's servers | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Stape offers robust server-side tracking and works with multiple platforms, enhancing data quality and marketing ROI. In contrast, Facebook Sales Channel provides a seamless, no-code integration specifically for Meta Ads but lacks broader platform compatibility. Littledata excels by combining features from both: it offers server-side tracking, identity resolution, and automatic checkout tracking, along with a 30-day free trial and no-code setup. This makes Littledata a more comprehensive solution for data tracking and audience targeting compared to Stape and Facebook Sales Channel.
| Stape | Facebook Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Facebook Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $0 | $39 |
| 500 orders / month | $40 | $0 | $199 |
| 5,000 orders / month | $150 | $0 | $449 |
| 20,000 orders / month | $400 | $0 | $1390 |
For 50 orders, Stape is 102.6% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Stape and Facebook Sales Channel are equal, but Littledata is 272.5% more expensive than both. For 5000 orders, Stape is 57.1% cheaper than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Stape is 50% cheaper than Littledata, with Facebook Sales Channel still at no cost. Overall, Stape offers competitive pricing compared to Littledata, especially at higher volumes.
| Destination | Stape | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Segment | ✔️ |
Stape's data destinations provide a comprehensive server-side tracking solution that integrates with multiple platforms, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, allowing for extensive data collection and analysis across various channels. In contrast, Facebook Sales Channel primarily focuses on Meta Ads, optimizing data specifically for Facebook and Instagram advertising. Littledata also supports a wide range of destinations similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, but emphasizes seamless integration with analytics tools for enhanced tracking and reporting. Overall, Stape and Littledata offer broader integrations compared to the more focused approach of Facebook Sales Channel.
| Feature | Stape | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
