Stape vs Facebook Sales Channel

Is Stape or Facebook Sales Channel a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.


Stape vs Facebook Sales Channel comparison

FeatureStapeFacebook Sales ChannelLittledata
Public statement of privacy compliance✔️✔️✔️
Server-side tracking✔️minus✔️
Customer data to marketing platformsminus✔️✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Identity resolution to boost audiencesminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape offers robust server-side tracking and is designed for comprehensive data collection across various platforms, making it versatile for brands beyond Shopify. Its focus on privacy compliance and data quality appeals to businesses looking to enhance marketing ROI securely.

In contrast, the Facebook Sales Channel provides a seamless, no-code integration specifically for Meta Ads, simplifying the process for Shopify users. However, it is limited to Facebook's ecosystem and lacks the broader tracking capabilities of Stape.

Littledata combines features from both Stape and Facebook Sales Channel, offering server-side tracking, identity resolution, and automatic setup. It also provides a 30-day free trial and focuses on enhancing audience targeting. While it shares privacy compliance and data integration features, its automatic tracking of checkout extensibility sets it apart, making it a strong contender for brands seeking comprehensive data solutions.

Cost comparison

Stape vs Facebook Sales Channel's monthly subscription cost

Store sizeStapeFacebook Sales ChannelLittledata
50 orders / month$40$0$39
500 orders / month$40$0$149
5,000 orders / month$150$0$349
20,000 orders / month$400$0$799

For an online store with 50 orders, Stape is 102.56% more expensive than Littledata. At 500 orders, Stape and Facebook Sales Channel are equal, while Littledata is 272.5% more expensive than both. For 5000 orders, Stape is 57.1% cheaper than Littledata, and Facebook Sales Channel remains free. At 20000 orders, Stape is 50% cheaper than Littledata, with Facebook Sales Channel still at no cost. Overall, Facebook Sales Channel consistently offers the lowest price.

Supported data destinations

DestinationStapeFacebook Sales ChannelLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Google Ads✔️minus✔️
Pinterest✔️minus✔️
Segmentminusminus✔️

Stape's data destinations allow for server-side tracking across multiple platforms, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, providing a comprehensive solution for data collection and integration. In contrast, Facebook Sales Channel primarily focuses on Meta Ads, optimizing data for Facebook and Instagram advertising. Littledata also supports a wide range of destinations similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, but emphasizes seamless integration with analytics tools and data accuracy. The main difference lies in the breadth of supported platforms and the specific focus of each solution on data integration and tracking capabilities.

Meta Ads comparison

Stape vs Facebook Sales Channel's solution for Meta Ads

FeatureStapeFacebook Sales ChannelLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Facebook Sales Channel
How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

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