
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
| Feature | Retention.com | Fueled | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Retention.com focuses on identity resolution to recover lost shoppers and enhance Klaviyo revenue, while Fueled captures 1st-party data directly from Shopify and integrates with various platforms. Littledata stands out with its 30-day free trial, fully automatic setup, and server-side tracking, offering a no-code solution that automatically tracks checkout steps. This makes Littledata more user-friendly and efficient for eCommerce managers seeking comprehensive data collection and tracking capabilities.
| Retention.com | Fueled | Littledata | |
|---|---|---|---|
| Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Retention.com | Fueled | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $189 | $39 |
| 500 orders / month | $500 | $349 | $199 |
| 5,000 orders / month | $2000 | $879 | $449 |
| 20,000 orders / month | $5000 | $2000 | $1390 |
For 50 orders per month, Retention.com is 1,200% more expensive than Littledata, while Fueled is 384% more. At 500 orders, Retention.com and Fueled are equal, but Retention.com is 236% more than Littledata. For 5,000 orders, Retention.com is 136% more than Fueled and 472% more than Littledata. At 20,000 orders, Retention.com is 150% more than Fueled and 527% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.
| Destination | Retention.com | Fueled | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | |
| Google Analytics | ✔️ | ✔️ | |
| Segment | ✔️ | ✔️ | |
| Meta Ads | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| TikTok | ✔️ | ||
| ✔️ | |||
| Attentive | ✔️ |
Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for personalized campaigns. Fueled integrates with major platforms like Google Analytics, Segment, Meta Ads, and Google Ads, providing a broad analytics and advertising solution. Littledata offers a wide range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, emphasizing comprehensive tracking and data synchronization across various marketing channels. The main difference lies in Retention.com's focus on email marketing, while Fueled and Littledata provide broader analytics and advertising capabilities across multiple platforms.
