Retention.com vs Fueled
Is Retention.com or Fueled a better data solution for Shopify brands?
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
What is Fueled?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Retention.com vs Fueled comparison
| Feature | Retention.com | Fueled | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ |  |
| Server-side tracking | | ✔️ | ✔️ |
| No-code setup for Shopify Hydrogen | | ✔️ | ✔️ |
| 30 day free trial | | | ✔️ |
| Public statement of privacy compliance | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
Retention.com focuses on recovering lost shoppers and enhancing Klaviyo flow revenue specifically for Shopify merchants through identity resolution. It integrates customer data with various marketing platforms but is primarily tailored for Shopify.
Fueled offers a broader approach with server-side tracking and a no-code setup for Shopify Hydrogen, capturing data across multiple platforms like BigCommerce and Yotpo. This flexibility allows for comprehensive data organization and usage across various sales and marketing tools.
Littledata provides a 30-day free trial and emphasizes privacy compliance. It features server-side tracking and automatic, no-code setup, making it user-friendly. Littledata also focuses on identity resolution and automatic tracking of checkout extensibility, ensuring a seamless experience for eCommerce data collection.
In summary, Retention.com is Shopify-centric, Fueled offers multi-platform flexibility, and Littledata emphasizes ease of use and privacy compliance.
Cost comparison
Retention.com vs Fueled's monthly subscription cost
| Store size | Retention.com | Fueled | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $189 | $39 |
| 500 orders / month | $500 | $349 | $149 |
| 5,000 orders / month | $2000 | $879 | $349 |
| 20,000 orders / month | $5000 | $2000 | $799 |
For 50 orders per month, Retention.com is 1,200% more expensive than Littledata, while Fueled is 384% more. At 500 orders, Retention.com and Fueled are equal, but Retention.com is 236% more than Littledata. For 5,000 orders, Retention.com is 136% more than Fueled and 472% more than Littledata. At 20,000 orders, Retention.com is 150% more than Fueled and 527% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Retention.com | Fueled | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Google Analytics | | ✔️ | ✔️ |
| Segment | | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Attentive | | | ✔️ |
Retention.com focuses on integrating with Klaviyo for email marketing, enhancing customer retention through targeted campaigns based on user behavior. Fueled offers a broader range of data destinations, including Google Analytics, Segment, Meta Ads, and Google Ads, allowing for comprehensive tracking and analysis across multiple platforms. Littledata also supports a wide array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing extensive tracking capabilities for various marketing channels. The main difference lies in the specific integrations and focus areas: Retention.com emphasizes email retention, while Fueled and Littledata offer more diverse analytics and advertising integrations.
