Retention.com vs Elevar

Is Retention.com or Elevar a better data solution for Shopify brands?

Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.


Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.


Retention.com vs Elevar comparison

FeatureRetention.comElevarLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side trackingminus✔️✔️
Public statement of privacy complianceminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Retention.com focuses on recovering lost shoppers and enhancing Klaviyo flow revenue through identity resolution, specifically for Shopify merchants. It integrates customer data with marketing platforms but is primarily tailored for Shopify.

Elevar offers a broader solution with server-side tracking to address conversion tracking issues and improve Google Tag Manager (GTM) setups. It emphasizes privacy compliance and also integrates customer data with various marketing platforms, making it versatile beyond Shopify.

Littledata provides a fully automatic, no-code setup with server-side tracking and a 30-day free trial. It also emphasizes privacy compliance and identity resolution, similar to the others, but stands out with its automatic tracking of checkout extensibility, making it user-friendly for merchants looking for seamless integration.

In summary, Retention.com is Shopify-centric, Elevar focuses on conversion tracking across platforms, and Littledata offers a comprehensive, automated solution.

Cost comparison

Retention.com vs Elevar's monthly subscription cost

Store sizeRetention.comElevarLittledata
50 orders / month$500$200$39
500 orders / month$500$200$149
5,000 orders / month$2000$450$349
20,000 orders / month$5000$950$799

For an online store with 50 orders, Retention.com is 150% more expensive than Elevar and 1180% more than Littledata. At 500 orders, Retention.com and Elevar are equal, while Littledata is 70% cheaper than both. With 5000 orders, Retention.com is 344% more than Elevar and 472% more than Littledata. At 20000 orders, Retention.com is 426% more than Elevar and 526% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationRetention.comElevarLittledata
Klaviyo✔️✔️✔️
Google Analyticsminus✔️✔️
Meta Adsminus✔️✔️
Pinterestminus✔️✔️
TikTokminus✔️✔️
Attentiveminus✔️✔️
Google Adsminus✔️✔️
Yotpo Email & SMSminus✔️minus
Postscriptminus✔️minus
Segmentminusminus✔️

Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for better customer retention. Elevar offers a broader range of data destinations, including major advertising platforms and analytics tools, allowing for comprehensive tracking and optimization across multiple channels. Littledata also integrates with various platforms but emphasizes seamless data flow to Google Analytics and Segment, enhancing data accuracy and reporting. In summary, Retention.com is more email-centric, while Elevar and Littledata provide extensive multi-channel tracking capabilities.

Klaviyo comparison

Retention.com vs Elevar's solution for Klaviyo

FeatureRetention.comElevarLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Never adds new emails to your marketing listminus✔️✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️✔️
Tracked server-sideminus✔️✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Backwards compatible with Klaviyo templates✔️✔️✔️
Tracked server-sideminus✔️✔️
Enriched product info (e.g. category)minus✔️✔️
Tracked client-side✔️minusminus
Target the whole contents of the cartminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Retention.com against Elevar
How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure 100% of conversions are tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

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