Retention.com vs Elevar

Is Retention.com or Elevar a better data solution for Shopify brands?

Retention.com competitors

What is Retention.com(formerly GetEmails)?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.


Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


Switching from Elevar? Get 50% off your first year with Littledata

Retention.com vs Elevar comparison

FeatureRetention.comElevarLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side trackingminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Founder owned and ledminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Retention.com focuses on recovering lost shoppers and enhancing Klaviyo flow revenue through identity resolution, specifically for Shopify merchants. In contrast, Elevar emphasizes comprehensive conversion tracking via server-side methods and integration with Google Tag Manager, now part of a broader analytics tool post-acquisition. Littledata stands out with its 30-day free trial, founder-led approach, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly and comprehensive solution for ecommerce tracking and data collection.

Reviews comparison

Retention.com vs Elevar's customer reviews

Retention.comElevarLittledata
Example product review"They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps.""Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Retention.com vs Elevar's monthly subscription cost

Store sizeRetention.comElevarLittledata
50 orders / month$500$200$39
500 orders / month$500$200$149
5,000 orders / month$2000$450$349
20,000 orders / month$5000$950$799

For an online store with 50 orders, Retention.com is 150% more expensive than Elevar and 1180% more than Littledata. At 500 orders, Retention.com and Elevar are equal, while Littledata is 70% cheaper than both. With 5000 orders, Retention.com is 344% more than Elevar and 472% more than Littledata. At 20000 orders, Retention.com is 426% more than Elevar and 526% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationRetention.comElevarLittledata
Klaviyo✔️✔️✔️
Google Analyticsminus✔️✔️
Meta Adsminus✔️✔️
Pinterestminus✔️✔️
TikTokminus✔️✔️
Attentiveminus✔️✔️
Google Adsminus✔️✔️
Yotpo Email & SMSminus✔️minus
Postscriptminus✔️minus
Segmentminusminus✔️

Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for better customer retention. Elevar offers a broader range of data destinations, including major advertising platforms and analytics tools, allowing for comprehensive tracking and optimization across multiple channels. Littledata also integrates with various platforms but emphasizes seamless data flow to Google Analytics and Segment, enhancing data accuracy and reporting. In summary, Retention.com is more email-centric, while Elevar and Littledata provide extensive multi-channel tracking capabilities.

Klaviyo comparison

Retention.com vs Elevar's solution for Klaviyo

FeatureRetention.comElevarLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Never adds new emails to your marketing listminus✔️✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️✔️
Tracked server-sideminus✔️✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Backwards compatible with Klaviyo templates✔️✔️✔️
Reliable via Shopify's serversminus✔️✔️
Enriched product info (e.g. category)minus✔️✔️
Unreliable tracking of button clicks✔️minusminus
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked via the checkout page✔️minusminus
Direct from Shopify's serversminusminus✔️

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Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Retention.com against Elevar
Can I switch from Retention.com to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Retention.com setup.

Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Who owns Retention.com?

Retention.com(formerly GetEmails) is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.