Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Switching from Elevar? Get 50% off your first year with Littledata
Feature | Retention.com | Elevar | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Founder owned and led | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Retention.com focuses on recovering lost shoppers and enhancing Klaviyo flow revenue through identity resolution, specifically for Shopify merchants. In contrast, Elevar emphasizes comprehensive conversion tracking via server-side methods and integration with Google Tag Manager, now part of a broader analytics tool post-acquisition. Littledata stands out with its 30-day free trial, founder-led approach, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly and comprehensive solution for ecommerce tracking and data collection.
Retention.com | Elevar | Littledata | |
---|---|---|---|
Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
Example support review | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Retention.com | Elevar | Littledata |
---|---|---|---|
50 orders / month | $500 | $200 | $39 |
500 orders / month | $500 | $200 | $149 |
5,000 orders / month | $2000 | $450 | $349 |
20,000 orders / month | $5000 | $950 | $799 |
For an online store with 50 orders, Retention.com is 150% more expensive than Elevar and 1180% more than Littledata. At 500 orders, Retention.com and Elevar are equal, while Littledata is 70% cheaper than both. With 5000 orders, Retention.com is 344% more than Elevar and 472% more than Littledata. At 20000 orders, Retention.com is 426% more than Elevar and 526% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.
Destination | Retention.com | Elevar | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for better customer retention. Elevar offers a broader range of data destinations, including major advertising platforms and analytics tools, allowing for comprehensive tracking and optimization across multiple channels. Littledata also integrates with various platforms but emphasizes seamless data flow to Google Analytics and Segment, enhancing data accuracy and reporting. In summary, Retention.com is more email-centric, while Elevar and Littledata provide extensive multi-channel tracking capabilities.
Feature | Retention.com | Elevar | Littledata |
---|---|---|---|
Identity resolution | |||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | ✔️ |
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | ✔️ |
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked via the checkout page | ✔️ | ||
Direct from Shopify's servers | ✔️ |
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