Popsixle vs Wunderkind

Is Popsixle or Wunderkind a better data solution for Shopify brands?

Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.


Wunderkind competitors

What is Wunderkind(formerly Bounce X)?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale.


Popsixle vs Wunderkind comparison

FeaturePopsixleWunderkindLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Founder owned and led✔️minus✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing server-side tracking and identity resolution to improve audience targeting and conversion tracking. Wunderkind leverages AI for performance marketing, aiming for customer acquisition and retention through owned channels. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience. While Popsixle and Wunderkind offer similar features, Littledata's ease of use and trial period may appeal more to ecommerce managers seeking efficient data collection and tracking solutions.

Reviews comparison

Popsixle vs Wunderkind's customer reviews

PopsixleWunderkindLittledata
Example product review"I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook.""I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Popsixle's support is non-existent... I reached out multiple times with no response.""Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Popsixle vs Wunderkind's monthly subscription cost

Store sizePopsixleWunderkindLittledata
50 orders / month$95$$39
500 orders / month$95$$149
5,000 orders / month$250$$349
20,000 orders / month$795$$799

Supported data destinations

DestinationPopsixleWunderkindLittledata
Meta Ads✔️minus✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Google Adsminusminus✔️
Segmentminusminus✔️

Popsixle's data destinations for Meta Ads focus on optimizing ad performance through enhanced tracking and audience targeting specifically for Facebook and Instagram. Wunderkind's data destinations, including Klaviyo and Attentive, emphasize personalized messaging and customer engagement, leveraging user behavior data for targeted email and SMS campaigns. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, and more, providing comprehensive tracking across multiple platforms to analyze customer journeys and optimize marketing strategies. The main difference lies in Popsixle's focus on Meta Ads, Wunderkind's emphasis on personalized communication, and Littledata's extensive multi-platform tracking capabilities.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Popsixle against Wunderkind
Can I switch from Popsixle to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Popsixle setup.

Can I switch from Wunderkind to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wunderkind setup.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

Who owns Wunderkind?

Wunderkind(formerly Bounce X) is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.