Popsixle vs Triple Whale

Is Popsixle or Triple Whale a better data solution for Shopify brands?

Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


You could use both Popsixle for accurate data, and Triple Whale for reporting

Popsixle vs Triple Whale comparison

FeaturePopsixleTriple WhaleLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing server-side tracking and identity resolution to optimize audience targeting and conversion tracking. Its primary strength lies in fixing data discrepancies, which can lead to improved revenue scaling.

In contrast, Triple Whale offers a broader suite of marketing reporting and a proprietary attribution model, enabling users to automate various analytics tasks without coding. This makes it suitable for comprehensive management of marketing efforts.

Littledata provides a user-friendly experience with a 30-day free trial and emphasizes privacy compliance. It also features server-side tracking and automatic checkout tracking, making it appealing for those seeking ease of setup and compliance assurance.

Overall, Popsixle is best for Facebook and Instagram optimization, Triple Whale excels in comprehensive analytics management, while Littledata balances ease of use with privacy compliance.

Cost comparison

Popsixle vs Triple Whale's monthly subscription cost

Store sizePopsixleTriple WhaleLittledata
50 orders / month$95$299$39
500 orders / month$95$549$149
5,000 orders / month$250$1469$349
20,000 orders / month$795$4028$799

For 50 orders, Popsixle is 68% cheaper than Triple Whale and 142% more expensive than Littledata. At 500 orders, Popsixle and Triple Whale are equal, while Littledata is 57% more expensive than both. For 5000 orders, Popsixle is 83% cheaper than Triple Whale and 28% cheaper than Littledata. At 20000 orders, Popsixle is 80% cheaper than Triple Whale and 1% cheaper than Littledata. Overall, Popsixle consistently offers lower pricing compared to Triple Whale, while Littledata varies.

Supported data destinations

DestinationPopsixleTriple WhaleLittledata
Meta Ads✔️✔️✔️
Klaviyominus✔️✔️
Google Adsminus✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Popsixle focuses on integrating data primarily with Meta Ads, providing a streamlined solution for tracking and optimizing Facebook advertising efforts. In contrast, Triple Whale offers a broader range of data destinations, including Klaviyo, Google Ads, and Meta Ads, allowing for more comprehensive marketing automation and analytics across multiple platforms. Littledata expands on this by supporting a wider array of destinations, including TikTok and Pinterest, in addition to Google Analytics and others, enabling extensive tracking and insights across various marketing channels. This makes Littledata suitable for brands looking for a more holistic view of their ecommerce performance.

Meta Ads comparison

Popsixle vs Triple Whale's solution for Meta Ads

FeaturePopsixleTriple WhaleLittledata
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes recurring orders✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
New vs Returning customer conversionsminus✔️minus
Includes post-purchase upsellsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Popsixle against Triple Whale
How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

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