Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing server-side tracking and audience scaling. In contrast, Triple Whale offers a broader suite of marketing reporting and a proprietary attribution model with a no-code setup, making it user-friendly. Littledata stands out with its 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including identity resolution and server-side tracking. This combination of features, along with ease of use, positions Littledata as a strong alternative for comprehensive data tracking and analytics.

For 50 orders, Popsixle is 68% cheaper than Triple Whale and 142% more expensive than Littledata. At 500 orders, Popsixle and Triple Whale are equal, while Littledata is 57% more expensive than both. For 5000 orders, Popsixle is 83% cheaper than Triple Whale and 28% cheaper than Littledata. At 20000 orders, Popsixle is 80% cheaper than Triple Whale and 1% cheaper than Littledata. Overall, Popsixle consistently offers lower pricing compared to Triple Whale, while Littledata varies.

Popsixle focuses on integrating data primarily with Meta Ads, providing a streamlined solution for tracking and optimizing Facebook advertising efforts. In contrast, Triple Whale offers a broader range of data destinations, including Klaviyo, Google Ads, and Meta Ads, allowing for more comprehensive marketing automation and analytics across multiple platforms. Littledata expands on this by supporting a wider array of destinations, including TikTok and Pinterest, in addition to Google Analytics and others, enabling extensive tracking and insights across various marketing channels. This makes Littledata suitable for brands looking for a more holistic view of their ecommerce performance.