Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
You could use both Popsixle for accurate data, and Triple Whale for reporting
Feature | Popsixle | Triple Whale | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing server-side tracking and identity resolution to optimize audience targeting and conversion tracking. Its primary strength lies in fixing data discrepancies, which can lead to improved revenue scaling.
In contrast, Triple Whale offers a broader suite of marketing reporting and a proprietary attribution model, enabling users to automate various analytics tasks without coding. This makes it suitable for comprehensive management of marketing efforts.
Littledata provides a user-friendly experience with a 30-day free trial and emphasizes privacy compliance. It also features server-side tracking and automatic checkout tracking, making it appealing for those seeking ease of setup and compliance assurance.
Overall, Popsixle is best for Facebook and Instagram optimization, Triple Whale excels in comprehensive analytics management, while Littledata balances ease of use with privacy compliance.
Store size | Popsixle | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $95 | $299 | $39 |
500 orders / month | $95 | $549 | $149 |
5,000 orders / month | $250 | $1469 | $349 |
20,000 orders / month | $795 | $4028 | $799 |
For 50 orders, Popsixle is 68% cheaper than Triple Whale and 142% more expensive than Littledata. At 500 orders, Popsixle and Triple Whale are equal, while Littledata is 57% more expensive than both. For 5000 orders, Popsixle is 83% cheaper than Triple Whale and 28% cheaper than Littledata. At 20000 orders, Popsixle is 80% cheaper than Triple Whale and 1% cheaper than Littledata. Overall, Popsixle consistently offers lower pricing compared to Triple Whale, while Littledata varies.
Destination | Popsixle | Triple Whale | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Popsixle focuses on integrating data primarily with Meta Ads, providing a streamlined solution for tracking and optimizing Facebook advertising efforts. In contrast, Triple Whale offers a broader range of data destinations, including Klaviyo, Google Ads, and Meta Ads, allowing for more comprehensive marketing automation and analytics across multiple platforms. Littledata expands on this by supporting a wider array of destinations, including TikTok and Pinterest, in addition to Google Analytics and others, enabling extensive tracking and insights across various marketing channels. This makes Littledata suitable for brands looking for a more holistic view of their ecommerce performance.
Feature | Popsixle | Triple Whale | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ |