Polar Analytics vs Fueled

Is Polar Analytics or Fueled a better data solution for Shopify brands?

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


You could use both Fueled for accurate data, and Polar Analytics for reporting

Polar Analytics vs Fueled comparison

FeaturePolar AnalyticsFueledLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Server-side trackingminus✔️✔️
No-code setup for Shopify Hydrogenminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Polar Analytics offers a pre-built dashboard with marketing reporting and a proprietary attribution model, focusing on delivering insights through out-of-the-box metrics. It excels in providing a comprehensive view of marketing performance tailored for eCommerce.

Fueled emphasizes server-side tracking and a no-code setup, making it versatile for various platforms beyond Shopify. It captures first-party data across multiple sales and marketing tools, allowing for flexible data usage.

Littledata provides a fully automatic, no-code setup with a focus on privacy compliance and automatic tracking of checkout extensibility. It also includes server-side tracking and identity resolution.

In summary, Polar Analytics is best for in-depth marketing insights, Fueled is ideal for multi-platform data collection, and Littledata focuses on ease of use and privacy compliance. Each tool has unique strengths depending on your specific tracking and data collection needs.

Cost comparison

Polar Analytics vs Fueled's monthly subscription cost

Store sizePolar AnalyticsFueledLittledata
50 orders / month$400$189$39
500 orders / month$400$349$149
5,000 orders / month$1150$879$349
20,000 orders / month$3500$2000$799

For an online store with 50 orders, Polar Analytics is 100% more expensive than Fueled and 923% more than Littledata. At 500 orders, Polar and Fueled are equal, while Littledata is 63% cheaper than both. With 5,000 orders, Polar is 31% more than Fueled and 229% more than Littledata. At 20,000 orders, Polar is 75% more than Fueled and 338% more than Littledata. Overall, Polar Analytics consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationPolar AnalyticsFueledLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
Segmentminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Attentiveminusminus✔️

Polar Analytics focuses on integrating data from various marketing platforms like Meta Ads, Google Ads, and Klaviyo, providing a centralized view for e-commerce performance. Fueled offers similar integrations but emphasizes Google Analytics and Segment for enhanced data collection and analysis. Littledata, on the other hand, supports a broader range of destinations, including TikTok and Pinterest, alongside major platforms like Google Analytics and Meta Ads, allowing for more diverse marketing insights. The main difference lies in the specific platforms each solution prioritizes and their approach to data aggregation and analysis.

Google Ads comparison

Polar Analytics vs Fueled's solution for Google Ads

FeaturePolar AnalyticsFueledLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Client-side Enhanced Conversionsminus✔️minus
Server-side Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Polar Analytics vs Fueled's solution for Meta Ads

FeaturePolar AnalyticsFueledLittledata
Added to Cart trigger
Via Conversions APIminus✔️✔️
Checkout steps
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Polar Analytics against Fueled
How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News