Polar Analytics vs Fueled

Is Polar Analytics or Fueled a better data solution for Shopify brands?

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Polar Analytics vs Fueled comparison

FeaturePolar AnalyticsFueledLittledata
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Server-side trackingminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Polar Analytics offers pre-built dashboards and marketing reporting with a proprietary attribution model, focusing on eCommerce insights. Fueled emphasizes server-side tracking and compatibility with multiple platforms, enhancing data collection across various tools. Littledata stands out with its 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, providing a more user-friendly experience. While Polar excels in reporting and insights, and Fueled in multi-platform integration, Littledata offers a comprehensive, no-code solution that simplifies data tracking and enhances audience targeting.

Reviews comparison

Polar Analytics vs Fueled's customer reviews

Polar AnalyticsFueledLittledata
Example product review"Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources.""It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Polar's customer support is also next to none... they are well worth the price we pay.""Customer support is non-existent, and responses take forever... very frustrating experience overall.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Polar Analytics vs Fueled's monthly subscription cost

Store sizePolar AnalyticsFueledLittledata
50 orders / month$400$189$39
500 orders / month$400$349$149
5,000 orders / month$1150$879$349
20,000 orders / month$3500$2000$799

For an online store with 50 orders, Polar Analytics is 100% more expensive than Fueled and 923% more than Littledata. At 500 orders, Polar and Fueled are equal, while Littledata is 63% cheaper than both. With 5,000 orders, Polar is 31% more than Fueled and 229% more than Littledata. At 20,000 orders, Polar is 75% more than Fueled and 338% more than Littledata. Overall, Polar Analytics consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationPolar AnalyticsFueledLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
Segmentminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Attentiveminusminus✔️

Polar Analytics focuses on integrating data from various marketing platforms like Meta Ads, Google Ads, and Klaviyo, providing a centralized view for e-commerce performance. Fueled offers similar integrations but emphasizes Google Analytics and Segment for enhanced data collection and analysis. Littledata, on the other hand, supports a broader range of destinations, including TikTok and Pinterest, alongside major platforms like Google Analytics and Meta Ads, allowing for more diverse marketing insights. The main difference lies in the specific platforms each solution prioritizes and their approach to data aggregation and analysis.

Google Ads comparison

Polar Analytics vs Fueled's solution for Google Ads

FeaturePolar AnalyticsFueledLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Polar Analytics vs Fueled's solution for Meta Ads

FeaturePolar AnalyticsFueledLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Meta✔️✔️✔️
Pre-purchase audiences based on first-party dataminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminus✔️✔️
InitiateCheckout
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Polar Analytics against Fueled
Can I switch from Polar Analytics to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Polar Analytics setup.

Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.