Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Feature | Polar Analytics | Fueled | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers pre-built dashboards and marketing reporting with a proprietary attribution model, focusing on eCommerce insights. Fueled emphasizes server-side tracking and compatibility with multiple platforms, enhancing data collection across various tools. Littledata stands out with its 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, providing a more user-friendly experience. While Polar excels in reporting and insights, and Fueled in multi-platform integration, Littledata offers a comprehensive, no-code solution that simplifies data tracking and enhances audience targeting.
Polar Analytics | Fueled | Littledata | |
---|---|---|---|
Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Polar Analytics | Fueled | Littledata |
---|---|---|---|
50 orders / month | $400 | $189 | $39 |
500 orders / month | $400 | $349 | $149 |
5,000 orders / month | $1150 | $879 | $349 |
20,000 orders / month | $3500 | $2000 | $799 |
For an online store with 50 orders, Polar Analytics is 100% more expensive than Fueled and 923% more than Littledata. At 500 orders, Polar and Fueled are equal, while Littledata is 63% cheaper than both. With 5,000 orders, Polar is 31% more than Fueled and 229% more than Littledata. At 20,000 orders, Polar is 75% more than Fueled and 338% more than Littledata. Overall, Polar Analytics consistently has the highest pricing across all order volumes.
Destination | Polar Analytics | Fueled | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Attentive | ✔️ |
Polar Analytics focuses on integrating data from various marketing platforms like Meta Ads, Google Ads, and Klaviyo, providing a centralized view for e-commerce performance. Fueled offers similar integrations but emphasizes Google Analytics and Segment for enhanced data collection and analysis. Littledata, on the other hand, supports a broader range of destinations, including TikTok and Pinterest, alongside major platforms like Google Analytics and Meta Ads, allowing for more diverse marketing insights. The main difference lies in the specific platforms each solution prioritizes and their approach to data aggregation and analysis.
Feature | Polar Analytics | Fueled | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Polar Analytics | Fueled | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |