Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.
You could use both Elevar for accurate data, and Polar Analytics for reporting
Feature | Polar Analytics | Elevar | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers a pre-built dashboard with marketing reporting and a proprietary attribution model, focusing on delivering insights through out-of-the-box metrics. Its strength lies in simplifying data visualization for teams.
In contrast, Elevar emphasizes fixing conversion tracking issues with server-side tracking, ensuring data accuracy and privacy compliance. It is tailored for optimizing Google Tag Manager setups and enhancing data flow to marketing channels.
Littledata also provides server-side tracking and identity resolution, but stands out with its fully automatic, no-code setup and a 30-day free trial. It focuses on seamless integration and automatic tracking of checkout extensibility.
Overall, Polar Analytics is best for comprehensive reporting, Elevar excels in conversion tracking solutions, and Littledata offers ease of setup and trial access.
Store size | Polar Analytics | Elevar | Littledata |
---|---|---|---|
50 orders / month | $400 | $200 | $39 |
500 orders / month | $400 | $200 | $149 |
5,000 orders / month | $1150 | $450 | $349 |
20,000 orders / month | $3500 | $950 | $799 |
For an online store with 50 orders per month, Polar Analytics is 100% more expensive than Elevar and 923% more than Littledata. At 500 orders, Polar and Elevar are equal, while Littledata is 63% cheaper than both. With 5000 orders, Polar is 156% more than Elevar and 229% more than Littledata. At 20000 orders, Polar is 268% more than Elevar and 338% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Polar Analytics | Elevar | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a streamlined approach for eCommerce analytics. Elevar offers a broader range of data destinations, including Google Analytics, Pinterest, TikTok, and various email/SMS platforms, allowing for more comprehensive tracking across multiple channels. Littledata also supports a wide array of platforms, including Segment and Yotpo, emphasizing integration with analytics tools and marketing platforms. The main difference lies in the breadth of integrations: Elevar and Littledata provide more extensive options compared to Polar Analytics, which is more focused on key advertising platforms.
Feature | Polar Analytics | Elevar | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata stands out for Klaviyo integration by offering comprehensive GDPR/CCPA opt-out documentation, ensuring compliance and user trust. Unlike Polar Analytics, it also backstitches Klaviyo profiles to previous customer events, providing a complete customer journey view. This feature enhances personalization and targeting. Compared to Elevar, while both provide opt-out documentation and prevent adding new emails, Littledata's ability to leverage other marketing channel cookies for identity boosting adds a significant advantage, allowing for more accurate customer tracking and engagement. Overall, Littledata's unique combination of compliance, historical data integration, and identity enhancement makes it a superior choice for tracking customers from Shopify to Klaviyo.
Feature | Polar Analytics | Elevar | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Server-side Enhanced Conversions | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ |
Feature | Polar Analytics | Elevar | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |