Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Switching from Elevar? Get 50% off your first year with Littledata
Feature | Polar Analytics | Elevar | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers pre-built dashboards and proprietary attribution, focusing on marketing reporting and insights. Elevar emphasizes server-side tracking and ensures complete conversion tracking through Google Tag Manager. While both provide identity resolution and customer data integration, Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for ecommerce managers to implement and optimize their tracking without extensive technical resources.
Polar Analytics | Elevar | Littledata | |
---|---|---|---|
Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Polar Analytics | Elevar | Littledata |
---|---|---|---|
50 orders / month | $400 | $200 | $39 |
500 orders / month | $400 | $200 | $149 |
5,000 orders / month | $1150 | $450 | $349 |
20,000 orders / month | $3500 | $950 | $799 |
For an online store with 50 orders per month, Polar Analytics is 100% more expensive than Elevar and 923% more than Littledata. At 500 orders, Polar and Elevar are equal, while Littledata is 63% cheaper than both. With 5000 orders, Polar is 156% more than Elevar and 229% more than Littledata. At 20000 orders, Polar is 268% more than Elevar and 338% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Polar Analytics | Elevar | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a streamlined approach for eCommerce analytics. Elevar offers a broader range of data destinations, including Google Analytics, Pinterest, TikTok, and various email/SMS platforms, allowing for more comprehensive tracking across multiple channels. Littledata also supports a wide array of platforms, including Segment and Yotpo, emphasizing integration with analytics tools and marketing platforms. The main difference lies in the breadth of integrations: Elevar and Littledata provide more extensive options compared to Polar Analytics, which is more focused on key advertising platforms.
Feature | Polar Analytics | Elevar | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata stands out for Klaviyo integration by offering comprehensive GDPR/CCPA opt-out documentation, ensuring compliance and user trust. Unlike Polar Analytics, it also backstitches Klaviyo profiles to previous customer events, providing a complete customer journey view. This feature enhances personalization and targeting. Compared to Elevar, while both provide opt-out documentation and prevent adding new emails, Littledata's ability to leverage other marketing channel cookies for identity boosting adds a significant advantage, allowing for more accurate customer tracking and engagement. Overall, Littledata's unique combination of compliance, historical data integration, and identity enhancement makes it a superior choice for tracking customers from Shopify to Klaviyo.
Feature | Polar Analytics | Elevar | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ |
Feature | Polar Analytics | Elevar | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |