
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Polar Analytics | Elevar | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | |
| Server-side tracking | ✔️ | ✔️ | |
| Marketing reporting | ✔️ | ||
| Proprietary attribution model | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers pre-built dashboards and proprietary attribution, focusing on marketing reporting and insights. Elevar emphasizes server-side tracking and ensures complete conversion tracking through Google Tag Manager. While both provide identity resolution and customer data integration, Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for ecommerce managers to implement and optimize their tracking without extensive technical resources.
| Polar Analytics | Elevar | Littledata | |
|---|---|---|---|
| Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Polar Analytics | Elevar | Littledata |
|---|---|---|---|
| 50 orders / month | $400 | $200 | $39 |
| 500 orders / month | $400 | $200 | $149 |
| 5,000 orders / month | $1150 | $450 | $349 |
| 20,000 orders / month | $3500 | $950 | $799 |
For an online store with 50 orders per month, Polar Analytics is 100% more expensive than Elevar and 923% more than Littledata. At 500 orders, Polar and Elevar are equal, while Littledata is 63% cheaper than both. With 5000 orders, Polar is 156% more than Elevar and 229% more than Littledata. At 20000 orders, Polar is 268% more than Elevar and 338% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
| Destination | Polar Analytics | Elevar | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| TikTok | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Yotpo Email & SMS | ✔️ | ||
| Postscript | ✔️ | ||
| Segment | ✔️ |
Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a streamlined approach for eCommerce analytics. Elevar offers a broader range of data destinations, including Google Analytics, Pinterest, TikTok, and various email/SMS platforms, allowing for more comprehensive tracking across multiple channels. Littledata also supports a wide array of platforms, including Segment and Yotpo, emphasizing integration with analytics tools and marketing platforms. The main difference lies in the breadth of integrations: Elevar and Littledata provide more extensive options compared to Polar Analytics, which is more focused on key advertising platforms.
| Feature | Polar Analytics | Elevar | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ✔️ | |
| Tracked client-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Reliable via Shopify's servers | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata stands out for Klaviyo integration by offering comprehensive GDPR/CCPA opt-out documentation, ensuring compliance and user trust. Unlike Polar Analytics, it also backstitches Klaviyo profiles to previous customer events, providing a complete customer journey view. This feature enhances personalization and targeting. Compared to Elevar, while both provide opt-out documentation and prevent adding new emails, Littledata's ability to leverage other marketing channel cookies for identity boosting adds a significant advantage, allowing for more accurate customer tracking and engagement. Overall, Littledata's unique combination of compliance, historical data integration, and identity enhancement makes it a superior choice for tracking customers from Shopify to Klaviyo.
| Feature | Polar Analytics | Elevar | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ||
| Feature | Polar Analytics | Elevar | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
